INFOGRAFISBOOKCLUB

By: Jason Lankow, Josh Ritchie, Ross Crooks

Characteristics of Designer Approach

• Explorative• Narrative

Visualization Purposes

• Academic and scientific field• Commercials• Company

Design = Architecture• Both of them have similarities

on their foundation, the strongest one.

Courtesy: arcchicago.blogspot.com

Strongest Design’ Foundation

1. Appeal (daya pikat)2. Comprehention (komprehensi)3. Retention (retensi)

INFOGRAPHIC FORMATSPicture/graphics are needed to support the presentation.

Graphic makes the presentation attractive & get more respond from the brain.

When a presentation talk about data, numeric, statistic, etc without any image/picture, it will be boring.

INFOGRAPHIC FORMATSThere are many kinds of infographic formats, depend on your needs

• Static

• Dynamic/Moving

• Interactive

“The first step to make infographic is KNOW the audience.”

Infographics type based on their use:

• Targeted Audience (need specific information, more attractive and functional than broad audience need)

• Broad Audience (more generous because they want the newest and miscellaneous information)

“The wider district of the audience, the more interesting infographics we need for the target audience.”

Editorial content: A content that usually tells a story. Infographics that uses narrative approach and also designed to have a huge allure.

Infographic editorial can use the content of company (red: brand) for resources.

There are 2 kinds based on their function:

1.Thought leadership2.Journalism

Brand-centric Content Editorial Content (Thought Leadership)

Editorial Content (Journalism)

One example infographics beside shaped diagram for viral content.

Characteristics of viral content are:1. In the title contains numbers.2. In the title contains the word "Here", "This Is", et al.3. Shuffles trance (emotional), funny, happy, angry, amazed.4. Anti-mainstream.5. So far, it less potent in getting target audience.

The point is an interesting title, so it can make people curious to know what the content of such contents.

INFOGRAPHIC POSTERThe program of cooperation between the governments of Indonesia and Australia in the field of agriculture

Infographic Editorial for Marketing Content

- Captivate readers- Sent Message with a Turbo Power- Convenience provided

How to make Infographic Editorial

Idea Research Content

Story Design

POSTING ON YOUR SITE

• Include an introduction (1-2 paragraph)• Graphic information in text form• Clickable infographic → full-sized infographic in a new

page• Social media sharing buttons• Counter

DISTRIBUTING YOUR CONTENT

• Co-branding• Commercial tools

• Strong visual• Should not be too brand-centric

“ABOUT US” PAGES

• Subpage Homepage• Tips:

• Show your goal or purpose clearly• Choose your bullets wisely• Avoid technical language

PRODUCT INSTRUCTIONS

NOBODY LIKES TO READ A PRODUCT INSTRUCTION

Remember:

Commonly used infographic form:• Product anatomy diagram

VISUAL PRESS RELEASES

• Standard press release → too long, too boring• Readers want stories, not the usual press

releases

Using infographic as a visual press release → invites journalists to pair the infographic with their articles → EXPOSURE

Commonly used infographic form:• Statistic diagram• Timeline

THANK YOU

If you need further assistance to build your company infographics, kindly contact us at 081331916912 (phone & WA)