1. Now welcoming Len VlahosExecutive Director,Book Industry Study Group Why Students Go Digital: Aspirations & Barriers to Success 2013, the Book Industry Study Group, Inc.

2. Research Studies Panel of 1,500students interviewed infall 201 Three years of trenddata Demos match NationalCouncil of EducationStatistics 2 2012, the Book Industry Study Group, Inc. 3. Every Picture (of Data) Tells a Story 3 2012, the Book Industry Study Group, Inc. 4. Every Picture (of Data) Tells a Story 4 2012, the Book Industry Study Group, Inc. 5. Every Picture (of Data) Tells a Story 5 2012, the Book Industry Study Group, Inc. 6. Every Picture (of Data) Tells a Story 6 2012, the Book Industry Study Group, Inc. 7. Every Picture (of Data) Tells a Story 7 2012, the Book Industry Study Group, Inc. 8. Student Demographics Gender and AgeMale47.0%Female53.0%Mean Age 21.6Type of School4-year University 51.0%2-Year Comm. College37.8%Career or Vo-Tech6.0%Private, for Profit5.2%8 2012, the Book Industry Study Group, Inc. 9. Student DemographicsSchool Year Freshman 33.2% Sophmore 26.1% Junior 18.1% Senior 19.1% MBA 3.5% Attendance Status Full-Time 76.10% Part-Time 23.90%Who Pays for Course Materials I do 35.4% Financial Aid39.4% My Parents 23.1%9 2012, the Book Industry Study Group, Inc. 10. Student Demographics18161412108 Hours Spent6Each Week420Preparing for Working for Working for class pay on campus pay off campus10 2012, the Book Industry Study Group, Inc. 11. Migrating from11 2012, the Book Industry Study Group, Inc. 12. Which of the following didyou use for this course? Core Physical Textbook 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%20112012 12 2012, the Book Industry Study Group, Inc. 13. How did you get the course material?90.0%88.0%86.0%84.0%82.0%Bought, rented, or80.0% borrowed a new or78.0% used physical76.0%textbook74.0%72.0%70.0%20102011 2012 13 2012, the Book Industry Study Group, Inc. 14. How did you get the course material? Half.comAmazon.com 2012 2011Off-campus bookstore 2010 Campus Bookstore0.0% 20.0% 40.0% 60.0% 14 2012, the Book Industry Study Group, Inc. 15. How did you get the course material?40.0%35.0%30.0%25.0% Campus Store20.0% Off-campus bookstore15.0%10.0%5.0%0.0%Bricks & Mortar Online15 2012, the Book Industry Study Group, Inc. 16. How did you get the course material?14.0%12.0%10.0%Rented print8.0%textbook6.0%Rented digitaltextbook4.0%2.0%0.0%20102011 2012 16 2012, the Book Industry Study Group, Inc. 17. How satisfied are you with this rental? 70.0%Very Satisfied 60.0% 50.0%Somewhat Satisfied 40.0%Neutral 30.0% 20.0%SomewhatDissatisfied 10.0%Very Dissatisfied0.0%20102011 201217 2012, the Book Industry Study Group, Inc. 18. Reasons to prefer rental90.0%80.0%70.0%60.0% 50.0% 40.0% Less expensive 30.0% 20.0%10.0%0.0% 2011201218 2012, the Book Industry Study Group, Inc. 19. Rental Business Model19 2012, the Book Industry Study Group, Inc. 20. Migrating to20 2012, the Book Industry Study Group, Inc. 21. What device(s) do you own? 90.0% 80.0% 70.0% 60.0% Doubled! Tablet Ownership 50.0% 40.0%Desktop/Laptop 30.0% 20.0% 10.0%0.0% 2011 2012 21 2012, the Book Industry Study Group, Inc. 22. What device to you primarily use to study?80.0%70.0%60.0%50.0%40.0%Huh?30.0%20.0%10.0% 0.0% 22 2012, the Book Industry Study Group, Inc. 23. Which of the following didyou use for this course?80.0%70.0%60.0%50.0% Core PhysicalTextbook40.0% Core DigitalTextbook30.0%ILS20.0%10.0%0.0%2011201223 2012, the Book Industry Study Group, Inc. 24. Which of the following didyou use for this course?10.0%9.0%8.0%7.0%6.0%Core Digital5.0%Textbook4.0%3.0%2.0%1.0%20112012 24 2012, the Book Industry Study Group, Inc. 25. Overall satisfaction withdigital textbook experience 70.0% 60.0% 50.0% 40.0%Very Satisfied 30.0%Somewhat Satisfied 20.0% 10.0%0.0%2010 2011 2012 25 2012, the Book Industry Study Group, Inc. 26. Which of the following didyou use for this course?16.0%14.0%12.0%39% Increase10.0%8.0% Integrated Learning Systems6.0%4.0%2.0%0.0%2011201226 2012, the Book Industry Study Group, Inc. 27. Have you taken any course using an ILS?2012 20% IncreaseAt least one system2011 0.0% 20.0% 40.0% 60.0% 80.0%27 2012, the Book Industry Study Group, Inc. 28. To what extent did each of the followinghelp you improve your grade? To a High Extent 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 2012 15.0% 10.0% 5.0% 0.0%Core physical Core digital Online homeworktextbook textbook system 28 2012, the Book Industry Study Group, Inc. 29. Which of the following didyou use for this course?16.0%14.0%12.0%10.0% Publishers need to better define the category8.0%IntegratedLearning Systems6.0%4.0%2.0%0.0%2011 2012 29 2012, the Book Industry Study Group, Inc. 30. Have you ever done any of the following during this term?Downloaded course content from a website not authorized by instructor Acquired international versionsof textbooks Acquired textbooks from a pirate website All Respondents Downloaded textbook content from other studentsPhotocopied/scanned print textbooks0.0% 6.0% 12.0% 18.0% 30 2012, the Book Industry Study Group, Inc. 31. Have you ever done any of the following during this term?Downloaded course content froma website not authorized by instructor Acquired international versions of textbooksParents PayAcquired textbooks from a piratewebsite Financial AidI Pay Downloaded textbook content from other students Photocopied/scanned printtextbooks 31 2012, the Book Industry Study Group, Inc.0.0% 5.0% 10.0% 15.0% 20.0% 32. Conclusion Students are migrating away from print textbooks Simple e-textbooks have not gained traction ILS course materials are highly valued by students, but are notwell defined Tablet ownership is increasing; usage is not Illicit behavior is driven by price dissatisfaciton 32 33. Thanks for listeningLen VlahosExecutive Director Book Industry Study Group len@bisg.org @Len Vlahos 2012, the Book Industry Study Group, Inc