SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATIONBy :-Digital Marketing paathshalaWeb-www.dmpaathshala.com Follow us on : Facebook/Dmpaatshala

SEARCH ENGINE OPTIMIZATIONINDEX

What is SEOWhat is SEMOrganic v/s PaidMarket ShareStrategic Goals for SEOHow Does Search Engine WorkSEO in 2014SEO ProcessType of PhasesFinding KeywordsKeyword Research ToolWhat is Page UrlPage Meta DescriptionWhat is Page Headers TagsPage ContentMeta Keywords

Best Places to Put KeywordsUnderstanding Long TailSpiderable Link structuresUse Breadcrumb NavigationWebsite DesignDomain NameUploding Sitemap FileRobots Meta TagAnchor TextThe Psychology of linkingSEO Tactics MethodWhite Hat SEOBlack Hat or SpamdexingGray Hat SEO

What is SEO?

The Process of affecting the visibility of a website or web page in a search engines natural or un-paid (organic) search results.The activity of optimizing web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.What is SEMSEO is.To improve the volume and quality of traffic to a website from search engine.A subset of search engine marketing.The art of ranking in the search engine.Marketing by understanding how search algorithms work and what human visitors might search.Organic v/s Paid

6www.dmpaathshala.com

dmpaathshala.comMarket Share

Strategic Goals for SEO

How Does Search Engine Work

SEOSEO in 2014A-Quality Content

B-Keywords and Phrases

C-Backlinks

D-Social Engagement

SEO ProcessType of Phases

Website Analysis & Technical AuditOn Page OptimizationOff Page OptimizationLink Popularity Or Link BuildingSocial Channels SubmissionMaintananceWebsite Analysis & Technical Audit

Number of inbound link http://www.majesticseo.comNumber of Pages Cached on Google,Yahoo,BINGCurrent Ranking on Goolge,Yahoo and MSNLoad Speed Tools.pingdom.comBrowser CompatibilitySitemap http://seositecheckup.comMeta tagsDead LinksKeyword DensityHTML Errors http://validator.w3.org

On Page OptimizationOn page OptimizationKeyword AnalysisCompetitor AnalysisSite AnalysisMeta tag OptimizationURL OptimizationInternal Linking StructureContent OptimizationImage OptimizationCompetition Keywords (www.alexa.com;semrush.com)

Site Map and Linking

Anchor Text (Hyperlinks in content)

Google Site Map and Robots.txt CreationWebsite Design OptimizationOff Page Optimization

Link Popularity Or Link BuildingDirectory Submission www.dmoz.org,http://dir.yahoo.comCreation of Blogs and submitting in relevant Blog websitesCreation of Articles and Submitting in relevant article websites www.ezinearticles.comPress Releases in relevant press releases website.Question/Answer websites Like Yahoo,Ask,Quora etc.Bookmarking sites Digg,RedditClassifieds Justdial,Sulekha,IndiamartGuest PostingForam PostingSocial Channels submissionSocial Channels submission refers to the Process of Gaining website traffic or attention through social media sitesMaintenanceReview and maintenance of ranking will involve the followingReview of optimized contentReview of meta tags and URL StructuringList of Broken LinkMonitoring of copetitors rankingsGoogle site map and robot.txt files evaluationLink Renaming Link PopularityReview of website ranking better than the clientsReview of Technical Recommendations madeNumber of Pages indexed in google, Bing,YahooHTML ValidationFinding Keywords

Words People would search for to find your Product or services.Problems your Prospective customers may be trying to solve with your Product or services.Keyword tags on competitors websites.Visible Page copy on comprtitors websites.Related search suggestion on top search engine.By using an online tool like: Google Keyword Tool.By analyzing your website carfully and finding out proper keywords.Pay attention to stemming for your keywords.Keyword Research Tool

Google Adwords EditorWordtrackerWordstreamSEMrushKeyword DiscoverySpyfuKeyword spyWhat is Page Url

Page Meta Description

What is Page Headers Tags

Page Content

Meta Keywords

Meta Tags

Best Place to Put Keywords

Understanding Long Tail

Cross Link relevant content

Spiderable link structures

Use Breadcrumb navigation

Website Design

Domain Name

Uploding Sitemap File

Robots Meta Tag

Anchor Text

The Psychology of linking

SEO Tactics Method

White Hat SEO

Black Hat or Spamdexing