sponsez presents:

The opportunity in

B2B EVENT SPONSORSHIPSBY THE NUMBERS

© sponsez 2013

+280

,500

Even

tsta

ke p

lace

eve

ry y

ear

EXPOSING SPONSORS TO MORE THAN

51 MillionPotential clients

$12K

AVERAGE SPONSORSHIP SIZE

WITH PACKAGES RANGING FROM

$500 >$100kAnd sponsors of all sizes

75%OF SPONSORSARE CONSTANTLYLOOKING FOR NEWPARTNERSHIPS

In-house/outsource?

Will outsource some part of the activity to agencies

will manage all aspects of sponsorship completely in-house

77%

23%

SPEN

D

5.5%Expected 2013 sponsorshipsGrowth in north America

Spon

sors

hip

Adv

ertis

emen

t

Making the sponsorship slice bigger then ever beforeTotal advertisement budgetSponsorship Growth

Raising the stakes,increasing the number of internal decision-makers involved, and place many more demands on rightsholders to prove value and return.

Most popular sponsorship objectives*

MORE THAN DOUBLING The total growth in advertisement

Change/Refine Image

Increase Brand Loyalty

Increase Visibility

Show Social Involvement

Drive Business Traffic

Experiential Branding

Showcase a Product

Lead Generation

or Why are brands engaged in sponsorship?

* Relates to sponsorships targeting both consumers and businesses

More than

a year

$1B

Most are in:

MedicalLegal

Finance

Followed by Tech, Energy and Agriculture

Sources: IEG (2013 Sponsorship Outlook, 2013 Sponsorship Decision Maker’s Survey), CIC (The Economic Significance of Meetings to the U.S. Economy)

& UPTO

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