Students:Nelson Lourenço

Business-to-Business Marketing

Home sweet home, Ltd.

Company’s Profile:

• Name: Home sweet home• Type of company: Limited• Partners: Andreia Da Silva, Joel Ponte and Tânia Sofia• Capital: 10.000 Euros• Local: Santarém, Portugal

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Vision

Creates homes with comfort, high Design and high quality, without to forget about destroying the environment.

Mission

To be the best company of housing construction and design, providing the best welfare.

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Steps for Preparing our Business:

1. Profile company;

2. Juridical Form;

3. Presentation of Business;

4. Market Analysis;

5. Competitors Analysis;

6. Suppliers;

7. Marketing-Mix

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Position of Business-to-Business Market and Business-to-Customers Market:

Materials of Construction

Home Sweet Home

Estates Agencies

Final CustomerB 2 C

B 2 C

Resale

B 2 B

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• Products: High Quality Environment Care Product Recognition.

• Price: Relation between Price and Quality will be fair.

• Place: Our work office and Estates Agencies.

• Promotion:

Outdoors; Ads; Internet.

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Relations with customers

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Project Management

Structure Design Architectic

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Relations with Suppliers

Constructor Supervisor

Main Constructor

Contracts

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Markets

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Suppliers Companies:

Carvalhais & Neto, Lda .: Materials of construction company Bento Pedroso Contruções, S.A.: Materials of construction

company; Tamstudio, Lda.: Architecture Engineers Company

Customers Companies: ERA, S.A.: Estates Agency Century 21th , S.A.: Estates Agency

Competitors Companies: Lena, S.A.: Strong construction and housing company, It’s

work a lot of time in the market; Talhabel Construções, S.A.: It’s also good construction

company.

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Sellers: There are many sellers, and the market in Portugal is already

full of construction companies.

Barriers of entry: Bureaucracies with government; Lack of investors; A lot of companies that operate on this branch;

Barriers of exit: It´s difficult to leave the branch where you are inserted because of the costs to go acting in other branch.

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Marketing Research (Conclusions)

• Our interviewed prefer:• Big/Medium house;

• About the colors:• Outside: white;• Inside: cold colors;

• Child memories:• Do not influence their decisions in a choose of their home;

• Type of architecture:• in the city modern architecture;• in the village rustic architecture.

• About the localization:• The majority prefer situated next to the beach

• The importance of feel comfort in their homes

Thank you for to pay attention

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