Axillary Tasks

Digi PackWeb site

Magazine Adverts

ConventionsExamples

Programmes

Digi Pack

• What do you expect to see on a digi pack (CD case

Digi Packs

• The name of the Artist

• The name of the Album

• Tracklisting (include bonus extra's such as 'behind the scenes' and/or 'making of' features)

• Record Label branding

• Pictures of the band members or relevant visual imagery to sell the song and they are often manipulated in some way

• Price• Website • Credits• Recording information,

producer, where it was recorded and when

• Who wrote the songs• Logo• Barcode• DVD logo• CD logo

Student Examples

• Turning Days• Madness• Bullet for My Valenti

ne• Mumford and Son • The Summer Set• Mumma Ra

• Example• Regina Skeptor • The XX• Rusted Root• Noah and the Whale• Daughter• The Hush Sound

Web sites

• Convention?

Web sites

• Band logo at the top and large• Links to other pages on the website (Home,

About/Bio Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in

• Main feature - large photo or video clip• Strong design that might be minimalistic• The home page would be predominantly catered

around a new single/album. • The use of still advertisements, videos and links. • The key is home page need to be simple, and eye

catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.

Websites

• Turning Days• Madness• Bullet for my Valentine• Mumford and Son • The Summer Set • Example

• Regina Skeptor • The XX • Rusted Root• Noah and the Whale• Daughter• Viva Brothers

Magazine Adverts• Get the customers attention. Obviously this is the

purpose of the advertisement in the first place and therefore is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image.

• Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in.

• Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will loose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert.

• Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.

Examples

Examples

• Andrew Hone• Kanye West• Marina & the Diamonds• Katy Perry• Otis Redding• The Buggles• Viva Brothers• The Hush Sound

Research Task

• Choose three websites, digipacks and posters• Analysis the way they are made, how effective

they are, how they link to the other task, how they use micro elements, good point and not so good points

• Post your thoughts!