Autoresponder Crusher The Silent Salesman

What is an autoresponder?A sequence of emails sent to your clients automatically.

WHY CREATE A WHITE PAPER

Capture your prospects’ email address

These create a law of reciprocity:

Build trust and rapportPosition yourself as an expert

Most people come & go.

- you give them something, they accept & give you a micro commitment.

Example: The SEO Manifesto

HOW TO CRAFT ONE

Get inside the customer’s head.

The key here is to always remember that it’s about them, not you.

healthy dog food top

adventure spots

best theme parks for kids

bicycle-friendly cities

best companiesto work for 2013

Magic numbers: 3, 5, & 7From a copywriting POV, these are the numbers

that seem to stick out for people.

Introduce your business at the end.

Remain brief but provide contact information, as well as expectations

with regard to future communication.

And remember, here at MSS, we treat your

business like it’s ours!

Work with us and you’ll get the results you’ve

always wanted.

Rememberthe Call to Action.

You want to convert people when they’re reading your email/report.

Start growing your business.

SUBSCRIBETODAY!

PROMOTE THE HECK OUT OF IT

Develop a system to capture names: you can do it self-hosted or via third party solutions.

To do this:

> SELF-HOSTED: ideal for small businesses with a small group of clients> THIRD PARTY: aweber.com

getresponse.comMake them an offer: “Enter your name and email address to get this free report.”Place a well-designed graphic to draw the client’s eyes to the text.Have a link to it on all pages/ above the fold.

AUTOMATIC SALES MACHINE

SEQUENCE DAYSFree Report 1 dayWho We Are 3 daysServices We Offer 6 daysCan I help? 7 daysTestimonials 10 daysGood Content 14 daysMake them an offer 18 daysKeep adding content Every couple weeks

Get 12 months worth

A series of emails to enable you to get to know your client better.

Keep it casual. Send something to break the mold of all the messages you’ve sent.You don’t want to keep pitching; you want to make sure you’re providing valuable content.

EMAILS THAT CONVERT

How to write

emailsthat

convert:

> Use multi-modes: text, audio, video, PDF- Everybody consumes data in different ways. Some people are visual, some are auditory, others are kinesthetic.

> Write in conversational/personal tone.- Write as if you’re writing to a friend.

> Keep it short and to the point.> Read it aloud and then reread it.> Optimize your landing page.

- When you’re sending a client to specific links, think about where they’re landing, and make sure there’s something that will guide them/ match your message.

ANATOMY OF AN EMAIL

FromSubject:- Anything that hooks them in.Personalization {firstname}Link at the top, bottom, & middleCall to ActionUsing “=====”64 characters long@

EXAMPLE

Catchy headline

Call to Action

DATABASE GOLDMINE

Why builda database?

It’s wherethe money is.

Once you’ve got your prospects & buyers, you can:

> Survey your list> 4-day cash machine

- send 4 emails that come with irresistible offer; could be bonuses or bundled offers.

> Hold product launches> Offer affiliate promotion

FIND AN EXPERT OR BE AN EXPERT

Set up a blog in the nicheInterview the expertRecord a seminar at breakevenGet video testimonials on the day itselfCreate a productDo a product launch- You don’t need high quality products, but that’s only because there’s no competition.Use snippets from the course to promote on YouTube

EXAMPLES

Triple Your Trading Profits - Course

Stuart McPheeRecorded seminar (37 people)Created DVDsProduct Launch- Sold 113 copies at $340 eachUsed snippets of the seminar &uploaded them to YouTube

We’re creating a product here &we did it last workshop.

✓

✓

✓

✓

✓

Online Trading Mastermind (OTM) Product Launch

Building a list or tapping a database x3 pitch-free content videosx1 selling the high end product

Key steps taken:

OnlineTradingMastermind.comVideo 1 = 2400 (15% watched through)Video 2 = 1400 (10% watched through)Video 4 = 250022 x $1697

✓

✓

✓

✓

✓

✓

✓

✓

There’s money in creatinginfo-based products.

Download our whitepaperand write yours.

Survey your list.

Create email seriesSet up opt-in

Need help? Visit:www.melbourneSEOservices.com

ACTION PLAN

Want to learn more abouthow autoresponders work?

Visit:www.melbourneSEOservices.com