1. PRESENTED BY C. STEPHEN RAJ AIM ( Alagappa Institute of
Management) KARAIKUDI
2. INTRODUCTION India represents one of the worlds largest
automobile industries. Easy availability of finance and rising
income levels are encouraging the middle class population to
upgrade their two wheelers to a car. The Automobile market is
anticipated to grow at a compound annual growth rate (CAGR) of 16
per cent during 2013 2017. India is quietly becoming a production
hub of high-end vehicles meant for export to China.
3. DEFENITION Motorized vehicle consisting of four wheels and
powered by an internal engine. Automobiles are used to transport
people and items from one location to another location. After years
or various designs, inventors were able to develop a functi onal
general design that is utilized by major automakers as the
foundation of their designs. Automobiles generally use gasoline to
fuel the internal engine, but technological advances have led to
the design of cars that run on electricity.
4. PRESENT SCENARIO The passenger vehicles production in India
touched 3.23 million units in 2012 13 and is expected to reach 10
million units by 2020 21. The industry recorded exports worth US $
9.3 billion in 2012 -13 and is projected to touch US $ 30 billion
by 2020- 21, according to data from Automotive Component
Manufacturers Association (ACMA). The cumulative FDI inflows into
the Indian automobile industry during April 2000 to October 2013
was recorded terms of US $ 9079 million amounting to 4 per cent of
the total FDI inflows.
5. Cont. The world standings for the Indian automobile sector,
as per the Confederation of Indian Industry, are as follows:
Largest three-wheeler market Second largest two-wheeler market
Tenth largest passenger car market Fourth largest tractor market
Fifth largest commercial vehicle market Fifth largest bus and truck
segament
6. Some important locations of this industry Chennai Delhi.
Mumbai Jamshedpur Bangalore Gurgaon. Pune Kolkata Lucknow
Hyderabad
7. EVOLUTION OF AUTOMOBILE
8. The first car ran on India's roads in 1897. Until the 1930s,
cars were imported directly, but in very small numbers.
9. * 1897 First Person to own a car in India - Mr. Foster of
M/s Crompton Greaves Company, Mumbai * 1901 First Indian to own a
car in India - Jamshedji Tata * 1905 First Woman to drive a car in
India - Mrs. Suzanne RD Tata
10. The Growth Journey Pre 1983 1983-1993 1993-2007 Era of
globalization and evolution of India as a global manufacturing hub
Closed market Growth of market limited by supply Outdated models
Players Hindustan Motors Premier Telco Ashok Leyland Mahindra &
Mahindra Japanisation - GOI- Suzuki joint venture to form Maruti
Udyog Joint ventures with companies in commercial vehicles and
components Players Maruti Udyog Hindustan Motors Premier Telco
Ashok Leyland Mahindra & Mahindra Delicensing of sector in 1993
Global major OEMs start assembly in India (Toyota, GM, Ford, Honda,
Hyundai) Imports allowed from April 2001; alignment of duty on
components and parts to ASEAN levels Implementation of VAT
11. About 91% of the vehicles sold are used by households and
only about 9% for commercial purposes. Passenger cars with a market
share of about 15.96% &Commercial vehicles and three wheelers
share about 7.55% of the market between them. In 2009, India
emerged as the fourth largest exporter of automobiles.
12. AUTOMOBILE SEGAMENTATION: SIAM or Society of Indian
Automobile Manufacturers divides the Indian passenger vehicles in
the segments A1, A2, A3, A4, A5, A6, B1, B2 and SUV. The
classification is done solely based on the length of the
automobiles. The details of the segments are mentioned as ..
13. SEGAMANTATION BASED ON THE LENGTH: Car Segment Length of
the car/Model type Car model belonging to the segment A1 Up to
3400mm Nano A2 3401 to 4000mm Alto, i10, Zen, Wagon R A3 4001 to
4500mm Manza, Logan, Dzire, City A4 4501 to 4700mm Corolla,
Octavia, Optra A5 4701 to 5000mm Accord, Camry, Sonata A6 More than
5000 mm Mercedes S class B1 Vans Versa, Omni B2 MUV/MPV Sumo,
Innova SUV SUV Vitara, CRV
14. SEGAMENTATION BASED ON FEATURES: Car Segment Distinguishing
feature of the cars in this segment Car model belonging to the
segment A Cars priced below Rs. 3.5 Lakh Alto, Spark, Nano, Eon A1
Hatchback priced lower than Rs. 6 Lakh Santro, Indica, Beat A2
Hatchback priced between Rs. 6 to 7.5 Lakh Ritz, i10, i20, Swift,
Figo B1 Vans Versa, Omni B2 MUV/MPV Sumo, Innova C1 Sedan models
priced below Rs. 8 Lakh Indigo, Fiesta, Sunny C2 Sedan models
priced between Rs. 8 to 9.5 Lakh Verna, Manza, Linea D1 Premium
Sedan models priced below Rs. 15 Lakh Fluence, Corolla D2 Luxury
Sedan models priced below Rs. 25 Lakh Sonata, Camry, Kizashi SUV
SUV Vitara, CRV
15. SEGAMANTATION BASED ON BODY: Mini Compact hatchback mid
size cars Sedan executive cars premium cars luxury cars super
luxury cars van utility vehicles MUV/MPV SUV convertibles sports
cars super cars
16. OTHER COMERCIAL VEHICLES: TRUCKS (different verities)
TRACTORS LORRIES BUSES
17. Top manufacturers of automobiles in India Tata Motors
Maruti Suzuki Ashok Leyland Hindustan Motors Mahindra Hyundai
18. Contd. Ford Chevrolet Honda Motors
19. MAJOR COMPETITORS: LUMBORGINI
20. MAJOR COMPETITORS:
21. MAJOR COMPETITORS: INFINITE
22. COMPETITORS IN OTHER COMERSIAL VEHICHLE: ASHOK LEYLAND
EICHER TATA FORCE M & M
23. 1.TATA MOTORS CEO :- Mr. Carl-Peter Froster CHAIRMAN:- Mr.
Mystry PUNCH LINE:- Even More Car per Car
24. Tata Motors Continued Initially known as TELCO, largest
manufacturer of commercial vehicle in India and also the largest
private sector company. The most popular vehicles are Indica
,Indigo,Nano , Sumo etc. The latest innovation of the Tata Motors
is the Nano car which is called the people's car. Tata Motors lost
their market share in 2010-11 to mainly Ford India and Volkswagen,
says SIAM. Lost its market share during the said period, falling to
12.92 per cent with sales of 2,56,202 units.
25. PRODUCT MIX OF TATA MOTERS: PASSENGERS CARS UTILITY
VEHICLES TRUCS COMMERCIAL PASSENGERS CARRIERS INDICA VISTA SAFARI
DICOR TATA NOVAS BUSES INDIGO XL SUMO GRANDE TL 4*4 WINGER NANO
SUMO MAGIC FIAT CARS XENON XT
27. The current Tata vehicles include : The Tata Pr1ma concept
carThe Tata Pr1ma concept car Tata entered the commercial vehicle
sector in 1954 after forming a joint venture with Daimler-Benz of
Germany. After years of dominating the commercial vehicle market in
India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a multi utility vehicle. Tata Pr1ma Tata
Sumo Grande Tata Sumo Tata Safari Tata Indica Tata Manza Tata
Winger Tata Venture Tata Magic Tata Nano Tata Aria Tata Xenon
XT
28. Tata Motors Limited 30
29. CEO:- Mr. Shinzo Nakanishi CHAIRMAN:- Mr. R.C Bhargava
PUNCH LINE:- Lighter,Faster,Better
30. Maruti Suzuki Continued The Company is the result of the
alliance of Japan's Suzuki and Maruti. Maruti Suzuki car is for the
average Indian. The company produces Zen ,Maruti 800, Maruti
Esteem, Maruti Omni, Swift etc. It is the first Indian company
which manufactured about one million vehicles. Motto of the largest
Automobile Company of India:- offer low cost fuel efficient
vehicles. Market share in the passenger car segment fell to 48.74
per cent in the last fiscal from 50.09 per cent in 2009-10.
31. PRODUCTS Maruti 800 Maruti Alto Maruti Grand Vitara XL-7
Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti
Versa Maruti Vitara Maruti Wagon-R Maruti Zen
32. The price of the Maruti car is between Rs. 210000 to Rs.
1500000. Maruti 800 is the lowest price car of this company. Alto,
Omni, Wagonr, are also the low price car of the company, Zen &
Esteem are the mid price car of the company. But Grand Vitara is
the high price model of the company . The price of car are decided
according to its product Varity, quality, design etc.
33. CEO:- Mr. John Krafick Chairman:-Mr. Mong Koo Chung PUNCH
LINE:- Drive Your Way
34. Company was founded in the year 1998 and it is second
largest car manufacturing company in India Was established as a
subsidiary of auto giant of Korea, Hyundai Motor Company. The
company captured the hearts of Indian car lovers with the
introduction of its Santro car model. Market Share: Passenger
Vehicles 14.15%
35. Products
36. 4.MAHINDRA MOTORS CEO:- Mr. Anand Mahindra Chairman:-Mr.
Keshub Mahindra PUNCH LINE:-Nothing Else Will Do
37. Mahindra Motors Continued The company specializes in
vehicles for the general purpose utility. It ranks tenth among the
largest private sector companies in India. It has about 33 sales
offices and the network support is about 500 dealers across India.
Increasing its market share to 57.2% over the previous years market
share of 51.3%. Formed a new joint venture Mahindra Automotive
Australia Pty. Limited, to focus on the Australian Market
41. Thar Pick-Up Bolero Renoult Verito Quanto e2o Xuv 500
Scorpio Xylo
42. Introduction On Toyota Motors Toyota is 7th largest
automotive manufacturer Toyota Motor Corporation is headquartered
in Toyota City, Aichi Toyota has annual sales of 397.05 billion yen
Produces ~5.5 million vehicles per year From 56 manufacturing
plants across 6 continents Employs 317,716 people Toyota has become
the largest vehicle manufacturer in Japan with over 40% market
share
43. Product Line
44. Introduction Volkswagen "Volkswagen the word means
"people's car. Headquarters in Wolfsburg. The Volkswagen Group's
models are sold in more than 150 countries
45. Pricing Strategies P R I C E High Medium Low Q U A L I T Y
High Premium Phaeton High Value Touareg Penetration Passat Medium
Over Charging Yeti Medium Value Jetta Good Value Vento Low Rip Off
Beetle False Economy Fabia Economy Polo Pricing Strategies P R I C
E High Medium Low Q U A L I T Y High Premium Phaeton High Value
Touareg Penetration Passat Medium Over Charging Yeti Medium Value
Jetta Good Value Vento Low Rip Off Beetle False Economy Fabia
Economy Polo
46. Ford: The Company Vision: To become the worlds leading
consumer company for automotive products and services. Mission
Statement: To provide safe, reliable, and personal transportation
around the world. Market Share: 16% of the US market and 10% of the
European market. Brands: Ford, Mercury, Mazda, Jaguar, Volvo,
Lincoln, Land Rover, Aston Martin.
47. Product Line Luxury Cars Small Cars Wagons Midsize Cars
Sports Cars SUVs Vans & Minivans Trucks Convertibles
48. Small Cars Wagons Niches within SUV Market Segment Luxury
Cars Midsize Cars Sports Cars Vans & Minivans Trucks
Convertibles Ford Excursion Ford Explorer Lincoln Navigator Mercury
Mountaineer Ford Expedition
49. Audo is defined as Vorsprung Durch Technik, which means
PROGRESS TO TECHNOLOGY. Founded by August Horsh on the 16th day of
July, 1909 in Zwickay, Germany. Its headquarters is situated in
Ingolstadt, Bavaria, Germany. It is currently a subsidiary of
Volkswagen AG which holds 99.55% of the total stakes of Audi since
1966 after its purchase from its former owner Daimler-Benz. Audi is
represented in 110 countries worldwide and since 2004, Audi has
been selling its products in the Indian market.
50. The Categories Audi manufactures automobiles in 3
categories, which are- The Executive Class 1. Audi A4 2. Audi A5 3.
Audi A6 4. Audi A7 5. Audi A8 (Full-size Luxury Car)
51. Audi s Sports class- 1. Audi TT 2. Audi R8 3. Audi TTS 4.
Audi TTRS
52. Audis Sport Utility Vehicle (SUV) Range 1. Audi Q3 2. Audi
Q5 3. Audi Q7
53. BMW = Bavarian Motor Works Founded in 1916 Originally an
aircraft engine manufacturer Produced first automobile in 1929 By
the 1980s, established itself in the luxury/ performance segment of
the global automotive market 63 Company Background
54. 3 Series Entry Level Sedan $25K to $40K 5 Series Mid-range
Sedan $37K to $44K 7 Series Flagship Sedan $54K to $70K 64 Product
Line
55. PRODUCT BMW Wide selection of models Different styles to
meet the customers needs BMW Universal Bluetooth iPod with BMW BMW
accessories
56. Average BMW Customer Profile: Approx. 46 years old Median
income = $150K Well-educated Married and no children 2/3 were male
Technology is important Very loyal to the BMW brand Driving is a
form of personal expression Work hard and play hard! 66 The BMW
Customer
57. History, Vision & Mission India Market Entry 1994
100%-owned subsidiary of Daimler AG. Pioneer of automotive
engineering Proud tradition with groundbreaking technologies and
high-quality products Philosophy : we give of our best for
customers who expect the best - and we live a culture of excellence
that is based on shared values Corporate history is full of
innovations and pioneering achievements; they are the foundation
and ongoing stimulus for our claim to leadership in the automotive
industry
60. Performance BMW 3-Series 320d Highline Sedan Audi A4 1.8
TFSI Mercedes-Benz C-Class 2012 C 250 CDI Maximum Speed (kmph) 216
212 214 0-100kmph (seconds) 8.3 8 8.2 Engine BMW 3-Series 320d
Highline Sedan Audi A4 1.8 TFSI Mercedes-Benz C-Class 2011 C 250
CDI Wheel Type light-alloy Alloy Alloy Wheels Transmission Type
Automatic Automatic Automatic Weight (kg) 1445 1450 1655 Mileage
Overall (km/liter) 9.7 8.96 8.5 Ex-Showroom Price Rs. 32,45,908 Rs.
28,92,477 Rs. 34,32,325 Comparison between Audi A4 , BMW 3-series
and Benz C- Class
61. Performance BMW X6 M Price= 1,30,00,000 AUDI Q7
Price=Rs.1,25,00,000 Benz G Class price=Rs 1,34,67,200 Displacement
4395 cc 4134cc 5439cc Cylinders V8 V8 V8 Power 555 PS at 6000 rpm
200PS at 4000 rpm 507PS at 6100rpm Torque 680 Nm (500 lbft) at
1500-5650 rpm 760Nm at 1750 -3000 rpm 700Nm@2750rpm Max. Speed in
km/h 250 240 210 0100 km/h in sec 4.7 3.6 5.5 Mileage Overall
(km/liter) 7.2 8.5 9.5 Comparison between Audi Q7, BMW X6 and Benz
G Class
62. SALES MANAGER SALES EXECUTIVES (3) SALES PEOPLE (12) RETAIL
(4) CORPORATE (4) BESPOKE (4) Organization Structure
AUDI,BMW&BENZ ASSISTANT SALES MANAGER AUDI BMW UPCOUNTRY (8)
SHOWROOM (4) Corporate (2) Marketing (4) Retail (2) Front line (9)
ASSISTANT SALES MANAGER ASSISTANT SALES MANAGER SALES MANAGER SALES
EXECUTIVES (3) SALES PEOPLE (12) SALES MANAGER SALES PEOPLE (17)
BENZ
63. MAJOR COPMETITORS ASHOK LEYLAND EICHER TATA M & M
64. Genesis of Ashok Leyland Formed in the year 1948 by Mr.
Raghunandan Saran as ASHOK MOTORS, to assemble Austin Cars. Renamed
& Started Mfg. Commercial Vehicles in 1955 with equity
participation by LEYLAND MOTORS. 2nd Largest Commercial vehicle
company in India. Market Share of 28% (2007-2008) in Medium &
Heavy Commercial Vehicle. Market Leader in Bus Segment , and Claims
to carry 60 Million Passengers Daily.
65. PRODUCTS Buses Trucks Light Vehicles Defence Vehicles Power
Solutions
68. ABOUT Eicher Motors Limited (EML) incorporated in 1982, is
an Indian automaker company based in Gurgaon, India and a leading
player of the Indian automobile industry. The Eicher Group has
diversified business interests in design and development,
manufacturing, and local and international marketing of trucks,
buses, motorcycles, automotive gears, and components Eicher has
invested in the potential growth areas of management consultancy
services, customized engineering, and maps and travel guides
69. ABOUT The Volvo Group is one of the worlds leading
manufacturers of trucks, buses, construction equipment and marine
and industrial engines Provides complete solutions for financing
and service Employs about 115,000 people, has production facilities
in 19 countries and sells its products in more than 190
markets.
70. THE JOINT VENTURE Joint Venture came up in June 2008 - VE
COMMERICAL VEHICLES 50:50 Joint Venture Eicher will transfer its
commercial vehicles, components and engineering design services
business to the new joint venture Volvo will brought advanced
manufacturing technology and set up new processes for improving
after sales services
71. MASS MARKET PRODUCT FRUGAL ENGINEERING EXPERIENCE OF
WORKING IN EMERGING MARKET GLOBAL DISTRIBUTION ADVANCED TECHNOLOGY
FINANCIAL MUSCLE REASONS FOR JOINT VENTURE
72. INDUSTRIAL GROWTH
73. Table 1 vehicle production Year 2012 - 2013 2013 - 2014 %
change Passenger vehicles 582703 522987 - 10.25 Commercial vehicles
136795 145877 6.64 Industry 719498 668864 - 3.61
78. 40% 30% 20% 10% 0% -10% -20% -30% 30% 16% 18% 18-20% 16-18%
7-9% 2011-12 2012-13 2013-14 2014-15E 2015-16p 9% -26% -27%
(7)-(9)% HEADED FOR BETTER TIMES Source: SIAM, CRISIL Research LCV
MHCV COMMERCIAL VEHICLES Momentum in CV sales to continue FEB 16,
2015
79. CAREER OPTIONS AFTER MBA IN AUTOMOBILE SECTOR
80. FROM THE LOCAL MANAGERS: Mr. P. JEYAAMAN, (Manager M&M)
Career opportunities are there in the sales department but the
freshers are not ready. Mr. SENTHIL, (Group leader Maruthi) Here in
local we dont need the MBAs. We are satisfied with the ordinary
degree students. Opportunities are there in the world bran
companies such as ford, bmw, audi, etc in selling department.
HYNDAI GROUP LEADER opportunities are there for the mbas only in
sales.
83. Conclusion The production is showing an increasing trend.
Similarly the sale of vehicles is also showing an upward trend.
Indian automobile industry has been able to achieve high scores on
the various components and this has positive impact. Automobiles
led to strong demand due to signs of revival in economy and
increasing trend in hiring especially organizations decisions will
describe how the companies are placed within the industry and how
they track new opportunities and innovations; ups and downs in
growing markets, universal economic trends, and varying customer
demand will confront companies to react in novel ways.