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Automobile industry

Automobile industryDaniel ChowDaniel TiewClement ChenCarlson KoHarwinder SinghWeng ChuanChong Jin Feng

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation in Natural and Built Environment (FNBE)English 1 [ENGL0105]

Company A Company BHistory of the AutomobileInvented for the use of transportationReplaced carriages and carts

Company A: ToyotaHistoryFounded in 1933 by Kiichiro ToyodaFirst Car- Toyota Model AA

UMW Toyota MotorsLocated in Subang Jaya3S Service Centre (Sales, Service & Spare parts)Big showroom & service centerOpen daily 9:30am-6pm

The Interview

Mr AbrahamSales ExecutiveToyota Subang Jaya

Main ProductsToyota AltisToyota CambryToyota ViosToyota Hilux

CustomersMostly MalaysiansSome expatradeFew foriegners

The BusinessWas founded about fifty years agoUnder the UMW motor corporationNet assets exceed RM2.3 billionWorkforce numbers more than 11,000 employees serving customers through a nation-wide distribution networkCompetitors: Honda, Nissan ,Mazda

DevelopmentsToyota cars are petrol & diesel. For our future developments, we are going for petrol saving cars which are hybrid cars that is coming out around March & May this year

Company B: LamborghiniHistoryFounded in 1963 by Ferrucio LamborghiniFirst Car: 350 GTV

Lamborghini Kuala LumpurLocated in Glenmarie, Kuala Lumpur3S CentreOpen Mon-Sat 9:30am-6pmClosed on SundayLuxurious ShowroomOnly 1 in Malaysia

The InterviewMr RonSales ManagerLamborghini Kuala Lumpur

Main Products

AventadorHuracanFlagship: Aventador

RM 3.1 millionOnly 4000 units will be made in the worldCustomersOur customers are the ones who can afford it and the desire to own a Lamborghini car.In Malaysia, mostly Datos and bossesThe BusinessA few business man start up this market because each of their passion to do this line. Audi bought over Lamborghini S.p.a in 1998Lamborghinis Annual revenue 469million (2012)Competitors: Ferrari, Porsche and Specialized cars

DevelopmentsWe decided to shift to KL, because it had a better chance of selling here. The market is going upwards. New concept cars, one off exclusive cars

ComparisonCategories of automobile companies Lamborghini(Kuala Lumpur) Toyota(Subang Jaya)Businesses offer Car dealer and services Car dealer and services Original founderItalian industrialist (Ferruccio Elio Arturo Lamborghini)Japanese entrepreneur (Kiichiro Toyota)Key founder(local)Malaysia and Singapore Lamborghini partnerships associated Japanese and local Malaysian partnerships Establishment of this companyThis company is originally establish at overseasThis company is originally establish at overseasTypes of vehicle sell Typical expensive sports car and several models are produce only, but they are mainly specialize on it The cars are ranging from luxury car, SUV, family cars, hybrid cars and they have less impact on selling sports car Type of customers encounterA few are able to afford from investor, head of business enterprise to high states ranking people, example: DATOFamily, moderate income worker and business manOutlet or branches form this business Currently only one branch is available in MalaysiaPeninsular Malaysia and more than thirty branches are totalAnnual revenue figuresMore than five million annual per year Hundred million annual per year Pricing of vehicles RM 2million to 3million Above RM 60,000 to RM 300,000 more Marketing StrategiesMonopolistic competitiveMakes independent decisions about price and output, based on its product, its market, and itsproductionThis businesses there is low form of barriers to entry

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