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This presentation was created for the ASPECT BC Provincial Conference at the Delta Ocean Pointe Hotel in November 2014 in Victoria BC
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Enhancing Your Professional Profile Online
How to use LinkedIn to Establish Credibility & Connect with Opportunity
ASPECT 2014 Provincial
Conference
@JUHLiSELBy www.JUHLiSELBy.com
% of Recruiters who use LinkedIn?
94% of Recruiters use LinkedIn
@JUHLiSELBy
36% of Job Seekers use LinkedIn
www.jobvite.com 2014 Job Seeker Survey
@JUHLiSELBy
LinkedIn Stats
• 332 million+ professionals • 107 million in the US, 10+ million in
Canada• 4 million+ company profiles• 2.1 million groups• 2+ new members every second
http://press.linkedin.com/about Nov 2014
We’re going to cover:
• Why your online presence is important• What your clients need to do BEFORE they start
their job search• How to use LinkedIn to build credibility• How to find & gently target employers to build
relationships• How to stand our from the crowd!• Common mistakes to avoid
• “Digital footprint” can affect our personal & professional life
• We can be denied a job or other opportunity based on information found online
Why does online matter?
•Use “firstname lastname” & your city if necessary
•Check the first 10 pages
•Check all relevant links
Google yourself!
@JUHLiSELBy
What is your personal brand?
@JUHLiSELBy
•Be yourself•“Put your best footprint forward”•Craft your story to apply to what
you want to do now•Highlight strengths & skills•What do you value/stand for/believe in?•Show some personality!•Be human
Build your personal brand
@JUHLiSELBy
Build your personal brand
Add items that will show up in search:•Create content to tell your story, share your
personality, highlight strengths & showcase skills using:
Video: YouTube, VimeoPowerPoint or pdf docs: SlideshareBlog: WordPress, Tumblr, LinkedInAudio: SoundCloud, Audioboom
Before starting a job search…
#1 Reason To Have a LinkedIn Profile
#1 Reason To Have a LinkedIn Profile
@JUHLiSELBy
24/7 Global Chamber of Commerce Mixer
Connect – Living, breathing address bookRe-connect - Find past colleagues, clients, alliancesDiscover inside connections when looking for a
job or business opportunity/connectionGet Answers - Your network is full of industry
experts willing to share advice. Have a question? Just ask.
Why LinkedIn is awesome
@JUHLiSELBy
•The Credible/Professional Network
Why LinkedIn is awesome
•Long term relationship building
Why LinkedIn is awesome
Why LinkedIn is awesome•Minimal maintenance for basic presence
Profile vs. Group vs. Page
Personal Profile
”Connect”
Group“Join”
Company Page
“Follow”
•Use a professional looking profile photo •Connect with at least 100 people•Join at least 3 groups
Set your Profile up for Success
NEW: Cover banner 1400 x 425 pixels
Set your Profile up for Success
NEW: Cover banner 1400 x 425 pixels
Set your Profile up for Success
@JUHLiSELBy
• Fill out contact info completely
Set your Profile up for Success
•Fill out as many sections as you can, as completely as possible
Set your Profile up for Success
@JUHLiSELBy
Why Recommendations are Awesome
CREDIBILITY
Best Way to Get Recommendations
• Communicate BEFORE sending the invite to recommend
• Follow up promptly• Change the default message!• Recommend others
@JUHLiSELBy
Skills/Endorsements Section
• Add skills and expertise using relevant keywords – you can have 50
• One-click makes it easy• One billion+ endorsements
Get found in LinkedIn search…
5.7 billion searches in 2012
•Put keywords in your:→Headline, Summary
→Experience, Education→Skills/Endorsements
•Repeat important keyword phrases in both current & past sections on LinkedIn
Set your Profile up for Success
@JUHLiSELBy
Where to put keywords?
Set your Profile up for Success•Find relevant keywords in job
descriptions, alumni skills section, profiles of industry leaders
Set your Profile up for Success•Privacy & Settings > Profile > Edit your
public profile
How to stand out
•Use media to help tell your story
@JUHLiSELBy
•Get creative!•“About You”, “Why I want to work for XYZ”•General “Thanks for visiting my profile message•Can see # of views
How to stand out
Publish your own articles!
@JUHLiSELBy
Cover Banner & Posts!
Set up for Success – Time Mgmt
•Set up a monitoring/scheduling tool i.e. Hootsuite to:
→Schedule posts for the future→Monitor multiple LinkedIn
groups in one place
@JUHLiSELBy
• LinkedIn Pulse (Interests > Pulse)
Set Up For Success – Time Mgmt
• Adjust email notifications!
Set Up For Success – Time Mgmt
@JUHLiSELBy
• LinkedIn App > 47% of unique visitors
Set Up For Success – Time Mgmt
#1 – Connect with people you already know – individually
Top 3 Ways to Build Connections
#2 – Network in Groups
Top 3 Ways to Build Connections
#3 – Follow up & connect with new people you meet when networking
Top 3 Ways to Build Connections
Change the default message…
@JUHLiSELBy
• Share an update 1 – 3 times/week
Stay in front of your connections…
• Post images!
HOT Posting Tip…
480 x 370 pixels
Advanced Search
How To Find & Gently Target People
• Find names of key employees of a company: →From the About page on company website→From the company page on LinkedIn
• If found on website - search their “firstname lastname” on LinkedIn in Google Search
How To Find & Gently Target People
@JUHLiSELBy
LinkedIn Company Page
How To Find & Gently Target People
Check out their profile…
@JUHLiSELBy
→ See if they belong to any groups→ Join some common groups→ See if they ever comment/post
How To Find & Gently Target People
→ If you can join a common group – you can send a private message
How To Find & Gently Target People
→ Look for common connections – ask for an introduction – 5/month free
How To Find & Gently Target People
→ Comment on company page posts
How To Find & Gently Target People
• Was it someone important?
See who has viewed your profile…
Once you connect…
@JUHLiSELBy
View recent activity
Once you connect…
View recent activity
@JUHLiSELBy
Find ways to build the relationship…
Like or comment on things they
share
@JUHLiSELBy
Find ways to build the relationship…
Send an article to show you’re thinking of them, ask for a small piece of advice,
offer to connect them with someone of interest
Find ways to build the relationship…
In time, invite them for coffee or a Skype call, or ask which networking groups they prefer?
(in person or online)
#1 – Posting too often – once/day max
LinkedIn Mistakes to avoid…
LinkedIn Mistakes to avoid…#2 - Sending a private message that is
too “salesy” or a blanket group message
@JUHLiSELBy
LinkedIn Mistakes to avoid…
#3 – Allowing LinkedIn to spam your email contacts
Import an Excel csv file instead…
LinkedIn Mistakes to avoid…
LinkedIn Takeaways…
•Set your profile up for success!Fill out sections completely using relevant keywordsAdd content & media to tell your story & stand out!
•Add connections –start with people you know
•Ask for recommendations to build credibility
•Research targets you want to get to know
•Find ways to build the relationship
Questions?
Thank You! Let’s Connect!
JUHLi SELBy Social Media - 250-686-7988
[email protected] www.JUHLiSELBy.com www.FreebirdCollective.com www.linkedin.com/company/juhli-selby-social-media Spreading the love & joy of social media one friend at a time!
