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APPLE INC. CASE STUDY
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HISTORY
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COMPANY BACKGROUND
Apple Inc. and its wholly-owned subsidiaries
design, manufacture, and market personal
computers, portable digital music players, and mobile communication
devices and sell
a variety of related software, services,
peripherals, and networking solutions
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PRODUCTS
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MARKET SHARE
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SINCE YEAR 2000 APPLE HAS SHOWN GREAT RESULTS
• In 2000 In 2008• Apple revenues were about apple revenue were• $8 billion. $37.5 billion• Apple posted net profit close apple posted a profit• to $800 million $6 billion
Case Study
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APPLE PRODUCT LINE EVOLUTION TELLS A STORY
• Apple leverages a combination of top down and bottom up innovation strategy to create new innovations.
• Management and organisation driven, highly structured and process oriented
• Customer driven, spontaneous and with deep understanding of customer need.
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MARKET SEGMENTATION
• Apple core product strengths were in the areas of CAD,
Computer Aided Design and DTP, Desk top Publishing.• Apple was mainly for high end customer who love innovation.
37%
32%
29%
2%
Sales (revenue percent)PERIPHERAL SOFTWARE I TUNES I PHONE
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SUPPLY CHAIN MANAGEMENT
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SWOT ANALYSIS
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