Annika todd smart meters, smart grid and the future of energy use

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    09-May-2015

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1.Smart Meters and Behavior: Precourt Energy EfficiencyCenters Programs Annika Todd, PhD Precourt Energy Efficiency Center Stanford UniversitySeptember2010 2. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 3. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 4. The ProblemThe Opportunity Procrastination BiasesBoundedCurrentInformationOverload Rationality Energy UseBiasesProbabilityEnergy Use Social Bias Tendencies Optimal Energy Use . 5. The ProblemThe Opportunity ProcrastinationEliminate biases workingBiases against energy savingsCurrent Information Bounded Overload Energy UseActivate biases that canBiaseswork for energy savings ProbEnergy Use Social nciesBOptimal Energy Use. 6. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 7. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Motivation Implementation Games Feedback Other 8. Smart Incentives ProjectGoalDesign an incentive mechanism to get households to reduce energy use 9. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Motivation Implementation Games Feedback Other 10. Smart Incentives Project: Motivation Turn offFixed Reward: 1 cent lights 11. Smart Incentives Project:Motivation Turn off Fixed Reward: 1 cent lights Research: small monetary rewards are not motivating Small rewardsbias worksagainst energy savings Eliminate small rewards bias: pool the $ 12. Smart Incentives Project:Motivation Bias: people tend to overestimate small probabilitiesProbability bias can work for energy savings Use smallprobabilities 13. Smart Incentives Project:Motivation Turn offFixed Reward: 1 cent lights OR Random Reward: 1 in 100,000 chance at $1000Sameexpected cost, more motivatingMore KWh savings per $ 14. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Motivation Implementation Games Feedback Other 15. Smart Incentives Project: Implementation Everyday Each householdsOnline Interface: Energy smart meter datause and energy savings POINTS $0 fxn(energy savings) PointsRedeem points in online random rewards game 16. Smart Incentives Project:ImplementationSocial tendenciescan work for Alan Timber Just installed CFLs in all my lights I energy won $1000!savings April 10, 2010 at 1:14pm Delete Sarah Lake Nice! Which brand of CFLs did you get? April 10, 2010 at 1:14pm Delete 17. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 18. Massive Multiplayer Online Game +15 Turn off lights in the real worldGaming, goalGet points in the game setting, and competition can be used in favor of energy savings 19. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 20. Feedback with PowerMeter:which elements matter? Randomized, controlled study 21. Summary The Problem The Opportunity Stanford Energy Programs Smart Incentives Games Feedback Other 22. Other Plugload specific feedback Automation and control of household energy Specific appliance upgrade and retrofit recommendations 23. Behavior, Energy & ClimateChange Conference (BECC) www.beccConference.org Nov 14-17 in Sacramento, CA The focus: practical applications of social and behavioral research to achieve viable solutions to energy/climate challenges People: senior-level policymakers, social scientists, program implementers, media, energy experts 24. Annika Todd annika.todd@stanford.edu

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