31
The Brink of Bankruptcy

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  • 1. The Brink of Bankruptcy

2. History of Amazon.com
3. Case Study
1997
Loss
4.
5. Business Model
6.
Z shop
Auction
Value Proposition
7. Amazon Marketplace
Affiliate revenue model
Revenue Model
8. Market Opportunity
Market share 33.81%
Market size from $135 - $248 million
9. Competitive Environment

RealmDekor.com, CleanAirGardeningandSitstay.com
10. SWOT Analysis
11. (Strengths)





SWOT Analysis
12. (Weaknesses)




SWOT Analysis
13. (Opportunities)
Internet


SWOT Analysis
14. (Threats)



SWOT Analysis
15. Five Forces Analysis
16. 17. Competitive Advantage


e-card
Wish List
Key word searching
1-Click Buying
18. Market Strategy
19. Market Strategy
1.
20. Market Strategy
2.
21. Market Strategy
3.
22. Market Strategy
4.
23. Market Strategy
5.
24. IT
E-commerce
Internet
(PDA)
Secure Sockets Layer (SSL)software
25. IT Amazon
(E-book reader)
(New Business model)
Online E-Book Generation Y
26. What are the problems

  • 429

27. 28. logistic

1999
29. What are the alternativesand trade-offs



logistic
B2B
30. What are the solutions



option
ToysR Us
31. What are the lessons learned from the case


innovation
32. Updated Information
Amazon "
Amazon 850
Amazon e-Commerce iPad Windowshop
Mobile e-Commerce App Amazon
Amazon Deal App iTunes
33. THANK YOU
Q & A