Embed Size (px)
DESCRIPTION
Introduction to social networking Social networking in a business environment
Citation preview
WinkwavesRéal agency for social media
Dr. René M. Jansen
The perspective of “enterprise social networking”
Winkwaves Chaos is non-understood order
öle...
Structure today...
How it all started...
5
What web 1.0 brought us
“Findability and Transparancy”
6
What else did web 1.0 bring us?
“Streamlining and accessability of services and transactions”
7
What web 2.0 is adding...
“Social life, forming groups and building identity”
8
What else is web 2.0 adding?
“Develop yourself, opinion forming and reflection”
9
Imagine...
Everybodyon walking distance
Communication and sense making on local level...
Mobility brought freedom
but created distance...
“mediated communication”
Mass communication on country / world level
Meta trend: individualisation & weak ties
Stephen J. Williams
Rise of social networking
18
To re-connect with weak ties from the past...
Adoption of Social Networking
19
...to maintain, or connect to complete new weak ties
20
17 ?Looser!!!!
or...?
N:M as addition to 1:1 communication
21
Creates bounding and sense of belonging, and stimulates IRL contacts...
Everybody on the internet...
22
And that’s even increased by the rise of mobile internet...
23
MetaverseDigital mirror of our lives
24
Leading to new services and new value chains...
25
Connecting weak ties in “the long tail”
26
The Long Tail - Chris Anderson
Communities: sense making in the long tail society
27
Social class replaced by Affinity, Commitment and Attention
Organisations?
28
McKinsey: 40% knowledge work:
“Depending on knowledge, experience, estimation capacity and creativity of
the individual”
Parallel with:
29
Enterprise 2.0
Knowledge management
Innovation
Motivate people
CRM
The new digital divide2.0 believers
2.0 believers in organisations(strugling to enable 2.0 in their organisations...)
The others...
SCP: “Individuals are motor of change, and are more often impeded by institutions or organisations than helped to realise the 2.0 potential”
3 main approaches
ParticipateListen DIY
Listen
Opinion Mining
Participate
Britisch principles for government participation online: - Be credibe: Be precise, complete and transparant.
- Be consistent: Simulate constructive critics and polder model discussions. Be in all circumstances courteous, honest and professional.
- Be responsive: When you gain new insights, share them if appropriate.
- Be integrated: if possible, align online participation with offline communication.
- Be civil servant: Remember you are an ambassador of your organisation. If possible you should show your possition and state which organisation you are representing.
What are the challenges?
Participate
3 main approaches
ParticipateListen DIY
Help, the customer talks back!
36
Great, the customer talks back!
37
38
Co-design en co-creation
Herbal Garden 2.0
The risc of organising online polls
39
Rules of statistics and democracy...
The Hell of Dell...
40
Pfff, aren’t there simply 3 golden rules for
a constructive online conversation?
Tip for constructive co-creation 1:
Building identity
The power of opportunism and transparancy
Tip for constructive co-creation 2:
Social control
Ability to report and power to change
Tip for constructive co-creation 3:
Context
Create street lights in a dark tunnel...
Winkwaves
Case: “Bind employees” via radio 2.0
45
Concept
Case: Plein66
Enterprise social networking and knowledge sharing
Social Networking
Who is who: Search on name, expertise or relevance (who should I drink coffee with today...)
Extensive and dynamic user profiles
Factual information
Knowledge Card CV
Dynamic Tag Cloud describing areas of activity
Expert Profiling
Visit as well this users...
All kind of subjects for conversations...
Social Bookmarking
Document Management
Q&A Smart Forum
Group Blog
Form and engage in groups
Social Groups
Communities of interest
Open, closed or even secret places to meetup and share knowledge
Department groups
Winkwaves
Is it about functionality or sociality?
51
20 technically equal platforms...
Winkwaves
... trigger completely different behaviour...
52
Geregistreerde Lurker
Responder
Eendagsvlieg
Blogger
Bookmarker
Tipper
Storyteller
Profileerder
Observation: Expectation of actors directs role behaviour
Winkwaves
Cast of characters
53
Registered Lurker“I’m here for inspiration”
Blogger“Increase my Google page rank”
Responder“Conversation with interesting people”
Tipper“Bumped into this. Interesting 4u?”
Story teller“I like to share my vision”
Profiler“Profiling as a subject matter expert”
One day fly“Nice. But just checking out...”
Bookmarker“Efficiënt for myself”
Design for roles by understanding objectives, attitude and behavior Persona’s
How should I design my own 2.0 site?
What triggers people to participate?
Winkwaves
Change of thinking for organisations
55
Sociality = 1. Seeking companionship 2. Forming or extending social groups
Foto: Lennart Woltering
Winkwaves
Example: What does it mean for “Bank 2.0”?
56
Design question: What is the social object where sociality evolves around?
http://mashable.com/2009/02/06/social-media-smartest-brands/
Tip: Focus on people instead of technology
Most frequently used scenario Enterprise 2.0 scenario
Spending time and money on ICT Spending time with people who matter
NB: What happens when an employee leaves the company?
Summary: “wa’k zegge wou!”
Treating humans as humans in the digital environment...Winkwaves - Concept agency for social networking and knowledge sharing
Dr. René M. Jansen
The perspective of the socialized enterprise
Download whitepapers on Winkwaves.com
Winkwaves
This afternoon
Understand literature on social software
The Realm of Sociality: Notes on the Design of Social Softwarehttp://primavera.fee.uva.nl/PDFdocs/2008-01.pdf
Understand dynamics of social networking
What are differences and similarities between 5 social networks (Facebook, LinkedIn, Twitter, choose 2 yourself)
61
NB: Both mandatory for tomorrow...
