BALL, ALEXANDERCANDIDATE NO.

CENTRE NUMBER: 33435

A2 Media Coursework Evaluation

Q1: How did you USE, DEVELOP or challenge codes and conventions of real

media products?Q2: How effective is the combination of your main product and ancillary texts? Q3:What have you learned from your audience feedback? Q4: How did you use media technologies in the construction and research, planning and evaluation stages?

Q1: How did you USE, DEVELOP or CHALLENGE codes and conventions of real

media products?

Q1

Planning:

Soap opera codes and conventions

Casual and everyday clothing to create realism

The camera acts as a 4th wall

Everyday storylines so that viewers can relate to the characters problems

A lot of the storylines are in trailers to keep viewers interested

Big close ups to show emotions

Over the shoulder shots to make viewers feel as if they are actually listening to conversations

On a set not at a specific location

The majority of soaps have at least 5 storylines

Soap Opera

Q1

Soap Realism codes and conventions

Working class people

Storylines that people can relate to

Thee is no non diegetic sound, apart form the theme tune

Everyday situations and relationships

Everyday clothing and props

Multi stranded narratives

Camera and Lighting very simplistic to create realism

Episodes are usually half an hour long with around 3 breaks in-between

Planning: Soap Realism Q1

Uploading

I used Blogger to upload all of my planning documents and my trailers and

ancillary products.

http://alexanderb1.blogspot.co.uk/

Q1

Comparing shot types Q1

Point of View shot

Framing shot

Camera as 4th wall

Close up

Comparing my trailer with existing trailers

Here I am demonstrating that I have used camerawork that exists in a realism soap.

Point of View shot/ Over the Shoulder shot

These sort of shots portray the emotions of the characters really well and also makes you feel as if you are listening in on the conversation.

Q1

Shot Reverse

Shot

Comparing my trailer with existing trailers

Shot Reverse

Shot

These shots are used to see the characters emotions as they are having a conversation.

Q1

Comparing my trailer with existing trailers

High Angle Shot

Low Angle Shot

Close up

Q1

Both of the posters have action shots as the background.

Comparing my poster with existing posters

Both of the posters have the ITV1 logo

Both of the posters have the times of when it will be shown

The lighting in both posters is the same as they are both natural

Q1

Very little text on the poster

The colour scheme is the same

Comparing my poster with existing posters Q1

The ITV1 logo is much bigger on the Emmerdale posterThe number of stars on the page is different

Comparing my front cover with existing front cover’s

Similarities• Both of these front covers

have 3 colours

• All of the spacing between features are the same.

• They both have similar sub headings

•They both have a button on the left hand side displaying information

• The masthead font is similar

• There is an image in the bottom right of the front cover

•There is a website and the date at the top of the page under the masthead

Q1

•Mastheads are different

Comparing my front cover with existing front cover’s

Differences

• The bar is displayed at the bottom of the page instead of the top

• The barcode is on the opposite side

• My front cover has 2 stars instead of one

•The feature image is displayed further up the page.

Q1

How does my soap use codes and conventions?

Camera as a 4th wall

Natural lighting keeps it realistic and creates a gritty feel

Q1

How does my soap use codes and conventions?

Eastenders has a very wide target audience of around 13 – 60 year olds.

Q1

I decided that I wanted to choose ITV1 for my institution, like Emmerdale and Coronation Street. I researched many Emmerdale trailers to see what

conventions I needed to include.

How does my soap use codes and conventions?Q1

http://www.youtube.com/watch?v=peggAWRZ0_4

Developing soap conventions

Ugly betty develops soap conventions because it is a soap/drama hybrid. They have added an extra sub

genre.

Example of developing soaps.

Developing means to add something new in to an existing soap.

Q1

http://www.youtube.com/watch?v=Q74l7yfsJ1Y

Challenging soap conventions

This Made in Chelsea trailer challenges codes

and conventions because it actively goes against what the audience are expecting to see. In other words you wouldn't expect to see a

merry go round in a Made in Chelsea trailer. This

keeps the audience interested.

Example of developing soaps.

Q1

Why I didn’t develop and challenge conventions

I chose not to do develop and challenge conventions

as I wanted to make a more serious soap and I wanted to keep it more traditional instead of putting a spin on it.

I felt this would make it look more professional. It also wouldn't have suited

my sub genre as I was doing social realism.

The location where we were filming was just right for my trailer, so it fitted

the sub genre really well.

Q1

DEVELOP CHALLENGE