8 ways Digital Marketing can help your businessIn order to increase their revenues, create brand awareness, companies use various short and medium term strategies. Sometimes in spite of their best possible efforts companies find it difficult to sustain the momentum. Using appropriate digital marketing strategies that best suits their requirement, even small and medium enterprises can compete with top of the line companies. Here we present eight ways digital marketing can help your business.

1. Boost traffic to your website: SEO & SEM can help increase your website rankings and drive more traffic to your website. The primary purpose of SEO is to help people find your website. Unless yours is a reputed brand, people would not be able to know who you are. Hence companies usually adopt PPC, site submissions, on page and off page optimization techniques to drive people to their websites thereby increasing its visibility. So companies which rank high on search engines are usually the ones who get more traffic.

2. Generate potential leads: For any company which is involved in sales, potential leads are like fuel to them. Without fuel, you cannot run a vehicle. Lead generation is the most important step in the sales cycle. Companies usually spend lot of time, money and effort in generating potential leads in traditional marketing. And there is always time constraint in traditional lead generation. You cannot make your sales team work 24X7. But using digital marketing strategies like pay per click (PPC), email marketing, social media marketing, with least effort you can get significantly more leads. For beginners, a lead is a prospective customer who might be interested in buying your product or service depending on his requirements.

3. Increase sales revenue and RoI: As discussed already, in traditional way of marketing, companies need to spend significant amount of time, money and effort in reaching out to potential and existing clients. But by using various digital marketing strategies which are cost effective, companies can cut down on their expenses which in turn can increase their RoI. So, with less manpower and time duration companies can achieve more sales.

4. Create better brand awareness: Every company wants to make its presence felt in the consumer space. Visibility is one of the most important factors in brand building. For companies which started newly, they have constraints spending their precious financial resources to promote their brand. By using SEM and social media strategies, companies can significantly enhance their brand awareness across geographies and build a solid foundation for their future growth. People usually remember only those brands which have high visibility and appeal. Even the best of the companies are using digital marketing to promote their brand.

5. Promote products and services: Companies invest significantly in setting up sales teams, building various marketing & distribution channels (say dealers, retailers, distributors etc) in order to promote their products and services. An alternate and cost effective way of promoting your product or services is through online marketing. Companies can use both the traditional and online marketing strategies simultaneously. By driving traffic to their website, they can increase brand awareness and also generate potential leads. As the cost of acquiring the customers through internet marketing is very less, they can even give good discounts and other promotional offers to customers for purchasing their products or services which in turn will lead to higher sales conversions.

6. Engage with existing and potential clients: Digital marketing is the best way to engage with existing clients. As the number of users who use social media platforms like face book and twitter is growing exponentially, it presents an opportunity for the companies to directly engage with existing clients through these channels and improve their good will. This will help the companies get repeat sales and also potential new clients through referrals

7. Address potential issues through social networking: The advent of online medium has given a platform for the aggrieved clients to vent their anger/ feeling on the companies who don’t act on their grievances. Sometimes frustrated clients give repeated bad reviews and ratings about the companies on various websites. Companies need to tread cautiously on such issues as bad popularity on online medium spreads

like a wild fire and sometimes can become unmanageable and effect its reputation. Hence companies need to constantly look for such issues and reach out to the aggrieved customers and sort out the issues. So using social media websites like facebook, twitter, companies can connect with the customers and resolve their grievances and enhance their credibility.

8. Connect with right audience: Using various digital marketing strategies, companies can connect with the right audience. Many online websites cater to the needs of specific client base (like fashion, travel, food, technology, education etc,) and provide valuable customer insights and information that can help the companies in coming up with the appropriate marketing strategies. Through their blogs, live chat sessions, social media, companies can connect with the potential clients and engage in a meaningful discussion.

Before adopting digital marketing strategies, companies need to be clear about their purpose of implementing and the expected outcome.