50 facebook marketing Ideas (RAGHU)

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50 facebook marketing Ideas (RAGHU)

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<p>MARKETING IDEASto help your business grow</p> <p>50 FACEBOOK </p> <p>Allison Semancik | Online Marketing Consultant &amp; Founder, Idea Sprouts</p> <p>2 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>CONTENTS</p> <p>GET MORE PEOPLE TO YOUR PAGE | 3</p> <p>WHAT TO POST ON YOUR FACEBOOK PAGE | 5</p> <p>TIPS FOR POSTING ON YOUR FACEBOOK PAGE | 7</p> <p>HOW TO JAZZ UP YOUR PAGE WITH EXTRAS | 8</p> <p>USING PICTURES AND WORDS | 11</p> <p>MORE FACEBOOK MARKETING IDEAS | 13</p> <p>RESOURCES FOR FACEBOOK MARKETING | 14</p> <p>ABOUT THE AUTHOR | 16</p> <p>3 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Get More People to Your Page1 51</p> <p>2</p> <p>3</p> <p>4</p> <p>5</p> <p>Newsletter: Do you send a regular email newsletter? If so, announce your new Facebook page in a newsletter and be sure to give people a reason to your Facebook page and click Like. In addition, be sure to have a link to your Facebook page in every email you send to your list. It can be in the footer with links to any other social media accounts.</p> <p>Twitter: Periodically tweet about something going on at your Face-book page to entice followers on Twitter to go to your Facebook page. It doesnt always have to be a contest. It could be a great conversation thats happening.</p> <p>Physical Location: If you have a physical location for your business, put up a sign to tell people where to find you on Facebook and remind employees to tell visitors to find you on Facebook.</p> <p>QR Code: Put a QR code up at your place of business that leads peo-ple to your Facebook page. Read up on best QR code marketing prac-tices before you create the code.</p> <p>Products: If you have products that are sold in stores, promote your Facebook page on the products. I wrote an article about a product called Kids N Pets that does that and it works wonderfully for them. Read the article here.</p> <p>4 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Get More People Continued 6 9</p> <p>7</p> <p>8</p> <p>9</p> <p>Facebook Logo: The Like box shares more information (you can show the number of Likes,etc), but I think its best to have both options. Put the logo next to your other social media profile buttons like Twitter and YouTube. Most people know what to do when they see the logos, so dont miss out from potential fans. Download a logo from Facebook.</p> <p>Blog Article: Write a blog article about your Facebook page. Its most effective if you are offering something on Facebook, but if not, just give them a good reason to Like you.</p> <p>Email Signature: Add a link to your Facebook page to your email sig-nature and make sure its on all your employees email signatures as well. Use WiseStamp to add it. Also, consider putting a link to your Facebook Page on your business cards.</p> <p>6 Like Box: Add a Like box to your website. You can grab the code from Facebook and have your website designer add it to your site.</p> <p>5 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>What to Post on Your Facebook Page10 1410</p> <p>11</p> <p>12</p> <p>13</p> <p>14</p> <p>Photos: If youve spent any amount of time on Facebook, you can at-test to the number of funny photos that get posted. Find photos related to your business or just any photo will do. If it makes a great statement, chances are, your photo will be shared and more people will discover your Facebook page. In addition, people love to comment, share and like photos.</p> <p>Videos: Again, these dont always have to be your videos. There are millions of options on YouTube. If you find something of interest, post it. Funny, cute, thought provoking or inspiring videos are always winners.</p> <p>Blog Articles: If you have a blog for your business (good for you!) then you should share every article on Facebook. In addition to posting a link to it, ask people a question related to the article to get them com-menting.</p> <p>Other Peoples Content: Find other peoples blog articles and share links to them on your page. </p> <p>Tag: If you Like other Facebook pages when using Facebook as your page, you can tag that other page. To mention them, just type @ and the business page name. Now this status update you created will show up on their page. You may end up getting new fans because of it and they will know that you mentioned them on your Facebook page.</p> <p>BONUS IDEAShare Industry TipsShare useful, bite-sized tips. These are easy to share and people appreciate the helpful information. For instance, on the Idea Sprouts Facebook Page, I share online marketing tips.</p> <p>6 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>What to Post Continued 15 2016</p> <p>17</p> <p>18</p> <p>Invite Fans to Ask Questions: You can tell people to post their questions on your Page and answer them.</p> <p>Live Q &amp; A: Even better, have a designated live question and answer session on your Facebook page. You can have someone from your business monitor the page for an hour and set up a topic to spark peo-ples questions.</p> <p>19</p> <p>20</p> <p>Stream Live: Broadcast a live interview, seminar or press conference right on your Facebook page. Using an app called Livestream will facili-tate live streaming on your page.</p> <p>Featured Fan: Pick a Fan of the Week or Fan of the Month and fea-ture them. You dont have to make it into a contest to win anything. Youre simply saying thank you for being a great fan.</p> <p>Facts and Figures: Find statistics related to your industry or ones that will interest your fans. Youll get a lot of people posting and sharing when you open their eyes to interesting facts. Bonus: add interesting facts to a photo and youve created your own unique content.</p> <p>BONUS IDEASpecial DayPick a day that you do something special on your Page. For instance, if you own a clothing store, have a Fashion Friday and have fans post a photo of their favorite outfit. One nonprofit I know shares a compel-ling image on Wordless Wednesday. Get creative and make it a habit. Youre sure to get a lot of comments and likes.</p> <p>15 Questions: If you want people to comment, ask them questions! Its a surefire way to get people commenting.</p> <p>7 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Tips for Posting on Your Facebook Page21 2521</p> <p>22</p> <p>23</p> <p>24</p> <p>25</p> <p>Share Relevant Content: Keep your target market in mind when posting something to your Facebook page. Will they find it interest-ing? Helpful? A lot of pages tend to update their page with Company News. Thats okay from time to time, but dont bore your fans.</p> <p>Get Personal: Ask people how their days are going, what their plans are for the weekend or how the weather is where they are. People love to chat on Facebook and youll be surprised by how many response you get to these types of questions.</p> <p>Be Authentic: Your business has a personality and you should show it. Make sure that whoever is posting on your Facebook page as your business is showing the best face of your business. People will respond positively to the personality of your business.</p> <p>Have Fun: Yes, youre serious about business, but you can have fun on your Facebook page! Use photos and videos as a way to inject some fun into your page.</p> <p>Repeat What Works: Over time, youll notice patterns. Certain con-tent will evoke more response. Make sure you keep that in mind when youre brainstorming upcoming posts. Give em what they want!</p> <p>BONUS IDEAFacebook InsightsUse the analytics that Facebook provides you with, called Insights. In-sights will show you data on new likes, unlikes, your reach (how many people saw your posts) and how many people were talking about your posts. The Talking About metric combines all the likes, shares and comments on your posts.Use this data to make better decisions about what to post. You can see what people respond to the most and post more of that type of content.</p> <p>8 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>How to Jazz Up Your Page With Extras26 28</p> <p>26</p> <p>27</p> <p>28</p> <p>Giveaways: Who doesnt love winning something? People love to enter contests! It doesnt always have to be a big giveaway either. Just remember to follow the Facebook promotion rules. Youll need to use an app to facilitate the giveaway. I have listed my favorites in the Resourc-es section of this guide.</p> <p>Landing Tab: Youll convert more likes if you have a landing tab. You can send people to a landing tab as opposed to sending them di-rectly to your wall. A custom landing tab gives people a reason to click like. </p> <p>Note: Due to the Facebook changes in early 2012, you can only direct people to a landing tab, you cannot have people land here when they go directly to your page. So to get people to land directly on a custom landing tab, send them to that tab from your website, an email or Face-book Ads.</p> <p>Opt-in Form: On your landing tab (or another tab) present an offer to people that requires them to give you their email address to take ad-vantage of the offer. A bonus to having a Facebook page is building up your email list!</p> <p>Keep people coming back to your page and spend more time there, by adding great features for your fans. Theyll be able to spend more time on your page exploring all of your content. All of these options can be added as Tabs on your Facebook page. Facebook apps are used to add tabs. To learn more about apps, read my blog article.</p> <p>Note: I share apps for implementing the following ideas in the Resources section of this report.</p> <p>29Fan Gate: Require that people like your page in order to see spe-cial content. Make them want to like your page!</p> <p>9 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Jazzing Up Continued 30 37</p> <p>32</p> <p>33</p> <p>34</p> <p>Educate: If your product or service requires a bit of educating in order to convert people to customers or to buy more, use a section on your Facebook page to teach them. Teavana , a specialty tea shop, does a great job of this on their fan page. I wrote an article about their tactic and how you can do something similar on your Facebook page.</p> <p>Introduce Yourself: Have an about us tab or a tab on the founder or someone else of importance in your company. I did this on my Face-book page so people know who is behind Idea Sprouts (me!)</p> <p>35</p> <p>FAQ: If you get a lot of questions about your business or products, consider adding an FAQ tab to your Facebook page.</p> <p>Recommendations: If your Facebook page is set up as a local business, you can ask for recommendations from your fans. Heres an article I wrote to show you how to set up your page to receive recom-mendations.</p> <p>31Sell Stuff: Do you sell products? Add an app for a store to sell your products. Or maybe just feature your product of the day or week at a special price to create some buzz.</p> <p>30Free Stuff: Offer a free sample, coupon, video, download, trial or chapter of a book.</p> <p>36Pinterest: People love Pinterest! If you have a Pinterest page for your business, add a tab for it. People can see your boards and follow you. Use Woobox to add a free tab for your Pinterest page. </p> <p>37Newsletter Signup: Let people sign up for your newsletter right from Facebook. Depending on your email marketing service, they may even provide an easy to use app to do this on your page.</p> <p>10</p> <p> 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Jazzing Up Continued 41 46</p> <p>41</p> <p>42</p> <p>43</p> <p>44</p> <p>Blog: Have a tab with your blog articles. An app called Networked Blogs does the job nicely. Or just have a tab that tells people about your awesome blog and ask them to subscribe to it.Partners: Do you have any partnerships youd like your fans to know about? Perhaps an alliance with another business or a charity you sup-port? Create a tab to tell them more about it.</p> <p>Contact Us: Give people an opportunity to contact you privately with-out going to your website.</p> <p>45</p> <p>46</p> <p>YouTube Channel: If you have a YouTube channel for your busi-ness, add a tab for it. All of your videos will appear and people can comment on them within Facebook.</p> <p>Twitter: Create a tab with all of your latest tweets. I suggest this route as opposed to having your tweets automatically post directly on your Facebook wall. People dont want to see the same posts on Facebook and Twitter.</p> <p>SlideShare: SlideShare is a social media networking site where you can share your presentation slides. If you make a lot of presentations, you might consider signing up and then adding the app to your Face-book page. People can get to learn more about what kind of expertise you share. Add the SlideShare app on Facebook to get the tab.</p> <p>38</p> <p>39</p> <p>Store Locator: If you have more than one location or products that are sold in many different stores, add a store locator.</p> <p>Map: If you have one location that people need to find, add a tab with a map and directions.Resources: Create a tab with helpful resources. These can include your own blog articles and free downloads as well as useful websites for your customers.</p> <p>40</p> <p>11</p> <p> 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Using Pictures and Words 47 50</p> <p>47</p> <p>49</p> <p>48</p> <p>Profile Picture: The profile image is the small square image that shows in the left bottom corner at the top of your page. This image will also be shown on your fans streams when you post something. So you want this image to be recognizable and easy to decipher. You must upload an image in the size of 180 x 180 pixels, but this image will only show up as 160 x 160 pixels.</p> <p>About: Below the profile picture is a little space to put text. Its pretty limited, so make good use of this about section. I suggest you include a link to your website at the end of this text. That way, if someone is on your page and is interested in learning more about your business, they can quickly click to visit your site.</p> <p>Cover Photo: The cover photo is the big image at the top of your page. The size of this image is 851 x 315 pixels. Facebook rules do not allow you to use this image to promote your business in any way. That means you cant have your website, address, phone number or any mention of sales or free offers.</p> <p>Instead, take advantage of this space by adding an image that gives people a sense of what your business is about. Take a look at these examples I like.</p> <p>When you set up your Page, youre given space to add text about your business and the opportunity to add unique images. Be sure to use this to your advan-tage. Heres how.</p> <p>12</p> <p> 50 FACEBOOK MARKETING IDEAS </p> <p>Share This Ebook!</p> <p>www.ideasprouts.com</p> <p>Pictures and Words Continued 51 ?</p> <p>51</p> <p>Timeline Images: Facebook Timeline was introduced in early 2012 and the idea behind it was for people to create a timeline of all the events in their lives. Business Pages can do the same thing by noting important events in company history. </p> <p>If you feel your company history is interesting to fans, by all means, add images to reflect it. Some examples you may want to take a look at are the U.S. Army and...</p>