5 Ways to Keep Your Front Desk Productive - 2/15/16

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5 WAYS TO KEEP YOURFRONT DESK PRODUCTIVE


Bob MaconiVP of Enterprise Sales

Millennium Systems International

Owner of Salon Today 200 WinnerElysium Salon & Spa in Lincoln Park, NJ

YOUR PRESENTER


AGENDA

• Is Your Front Desk A Cost Center or a Profit Center?

• 5 Easy Ways to Keep the Front Desk Productive

• Contact Information


Is Your Front Desk A Cost Center or a Profit Center?

They Should Do More Than Just

• Answer Phones• Greet Guests• Close-Out Drawers• Book Appointments• Ring-Up Sales


5 Easy Ways toKeep the Front Desk Productive

1. Re-Book

2. Up-Sell

3. Cross-Sell

4. Add-On

5. Proactively Contacting Clients


Re-Booking

1


“Re-booking is the actof ensuring that your clients

always come back bybooking their appointments

in advance.”

1


RE-BOOKING IS A CULTURE• Educate your team

• Starts in the chair

• Tell your clients when their next appointment is

• Reward clients for pre-booking

• Rewards & Point Systems


Re-Booking =

Increased FOVLet your software do the work for you


Up-Selling

2


“Up-selling is the actof replacing existing servicewith a more expensive one.”

2


UP-SELLING

• Train your team on upgrades

• Every industry uses up-sellFor example: 60 Minute Massage to 90 Minute Massage


Up-Sell=

Increased Average Ticket

Let your software do the work for you


Cross-Selling

3


“Cross-Selling is the actof booking additional servicesto an already booked service.”

3


CROSS-SELLING

Increase Sales for other Departments

• For Example: Book a facial with a massage

Increase Sales for the same Department

• For Example: Book a pedicure with a manicure


Cross-Sell=




Add-Ons

4


“Add-ons are items that have beenadded to an existing service

at no extra time, but at extra cost.”

4


Add-Ons=




Add-OnExamples

You Can Try


ADD-ONS

No Time Wasted.

• Enhance the service for clients

• Train your team on add-ons (and their benefits)

For example: Conditioning treatment for a shampoo and cut


Proactive Calls

5


“Proactive Calls are the keyto keeping a filled appointment book.”

5


PROACTIVE CALLS

Examples of Different Kinds of Proactive Calls• Outstanding Liabilities

• Holiday Promotions


Proactive Calls=

Increased Revenue



What is the benefit of doing these5 Action Items financially?

Let me show you…

WHAT IF?


CREATE FRONT DESKPROFESSIONALS

Make It a Career Opportunity – Incentivize ThemFor Example: Create new positions with multiple levels

Receptionist – Entry Level • $8.00 an hour

Front Desk Specialist• $10.00 an hour

Front Desk Professionals• $15.00 an hour and up

• Also encompasses all 5 revenue increasers


TIP 1Re-Booking

RECAP

TIP 2Up-Selling

TIP 3Cross-Selling

TIP 4Add-Ons

TIP 5Proactively Call


CONTACT USFor questions about today’s presentation

[email protected]

Download This Presentation onMillennium’s Slideshare

mailto:[email protected]


Education

5 Ways to Keep Your Front Desk Productive - 2/15/16