5 SIMPLE WAYS TOBOOST ENROLLMENTS

PART OF THE MARKETING SERIES

THE GOAL: MINIMAL WORK WITH

MAXIMUM GAINS

#1 KNOW YOUR AUDIENCE

Where do your strengths lie?• Standard Student Base• Teachers• Healthcare• Corporations• Internal Staff• Military• Workforce/Voucher Students

#2 ADD VALUE

• Offer CEUs of other units of measure

• Implement bundles or hybrids (discounts)

• Provide an institution certificate to students

#3 KEEP IT SIMPLE

• ed2go online payment• ed2go online administration

center:– Marketing link– Tracking link

• Carry the entire catalog• Email campaigns• Use social media – Facebook,

Twitter, etc.

#4 Use Your Institution’s Cornerstones

• Print catalog:– Enrollment instructions– Separate “Online Courses” section– Catalog integration

• Website:– Easy to find, minimal clicks– Create an “Online Courses” landing page– Include enrollment instructions and contact info

http://global.cmich.edu/ed2go/

#5 SET YOURSELF APART

• Students are your customers

• Recurring theme amongst the top 25 ed2go partners

• Supplement with ed2go Student Support

QUESTIONS?

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