5 Profitable Facebook Advertising Tips for your Business

Facebook is without a doubt the largest online social platform of all times. Currently, it boasts of

over 500 million users worldwide. Facebook marketing in Singapore has also grown

significantly. So, advertising on Facebook can help businesses in Singapore to reach a broad

range of people. However to maximize the value of Facebook advertisement, business people

need to dedicate their time and resources to create, post, analyze and monitor the adverts. Here

are five fantastic tips one can use when planning to advertise on Facebook.

Target followers of Similar Brands

Businesses owners who wish to advertise on Facebook must study and understand their

competitors. There is no better way to do this than to follow groups and pages that promote

similar brands. After this, it becomes easy for someone to narrow down their adverts to target

only people who are interested in brands. Facebook provides the option that helps to narrow

down to the specific audience.

For instance, it's possible to select keywords that target only a particular geographical area, and

this works quite well for Singapore Facebook marketing.

Attract and Engage the Audience

This tip works quite well if the person wishing to advertise is an administrator of a Facebook

page, group, or event. They already have the option of selecting where to direct their target

audience. They can, for instance, direct people to their, Facebook page, group or application.

The options are unlimited really. If the advert is to direct people to a certain event or page,

Facebook provides features such as "RSVP to the event" or "Become a fan" from the drop down

option. These options make the target audience feel part of a few guests. After that, it becomes

easy to optimize their actions naturally through engagement on the wall.

Delve in and Grab the Attention Using Images

Facebook provides only a limited space to advertise. It's important to utilize it wisely. The

headline is allowed only 25 characters and the body only 135 characters. Grabbing attention

immediately is beneficial in this case. There's the option for images. People should take

advantage of this. Everyone knows that Facebook adverts are more image-driven than other

forums. In fact, Facebook happens to be the largest photo sharing platform of all times. For

businesses that plan to take advantage of Singapore Facebook marketing, having an attractive

image of the country's lush landscape can help.

Test and Compare the Performance of Several Adverts

Testing an advert before it goes public has its benefits. This way, it becomes easy to tweak it in

case it's not converting well. It's advisable to come up with multiple ad versions and run them

concurrently for a short time. By comparing the initial performance of each, one can determine

which advert converts well and faster. Research shows that adverts that contain attractive

images convert faster.

Track and Analyze the Advert

After the advert goes public, it's advisable to keep track and determine its performance.

Facebook provides the tools to enable a person to analyze the actions taken on each advert.

One of the most commonly used tools is Facebook Insights. This tool provides actual

information of the people clicking on the advert.

Businesses that opt to utilize FaceBook marketing strategy in Singapore can use the

above strategies to maximize the benefits of advertising online.