5 content marketing tips for 2016

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    07-Feb-2017

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5 CONTENT MARKETING TIPS FOR 2016

QualityYou only have seconds to get the consumer's attention.

61% of marketing teams meet at least once a week to focus on the strategy and goals.

Last 5 years content marketing is more enough.

PersonalizationYour consumer's mobile phone is checked 150x a day.

Create "living" interactive experiences providing a call-to-action that encourages engagement.

Diversify

Social media platforms are important but there are other types of content needed in your strategy.Top Tactics:

92% Social media83% E-newsletters81% Articles on company website80% Blogs77% Events77% Case studies76% Videos

Top social platform for B2B LinkedIn and Twitter

Document Strategy48% of B2B Marketers do not document their content strategy. Therefore only 21% of B2B marketers have tracked their ROI on Content marketing.

70% B2B marketers understand the importance of content marketing.

AmplificationAs people look tom their mobile devices for immediate answers, build on what Google calls " micro-moments".

"I need it now""I want to go""I want to do""I want to buy"

Are you understand ClearlyCONTENT MARKETING TIPS