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Tips For Making Money On Udemy 16

16 Tips on How To Make Money on Udemy – Passive Income from Teaching Online

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Tips

For Making Money On Udemy

16

I’m making an average of

$5000 a month passive income

on Udemy.

Typically, what people do

is to put a course on Udemy with no audience,

platform or marketing of

their own.

With no results.

So this is how you should make money on

Udemy

1. Marketing starts before product creation

1. Marketing starts before product creation

Ask people what they would like to see in your course. Ask in a relevant Facebook group, LinkedIn group or, even better, to your email list.

This is not only audience research but great marketing. People need multiple exposures to a product before purchasing.

Communication with your following continues for the entire product creation process.

Communication with your following continues for the entire product creation process.

Continually answer questions, monitor feedback and create the course accordingly.

2. Make multiple 

courses

2. Make multiple 

courses

All successful instructors have

multiple courses.

Your first video course will never be your best one. So make sure you keep creating courses and don’t give up after your first or second attempt.

3. Make free 

courses

3. Make free 

courses

Free courses are the best way to

build a following on Udemy. If

people enjoy your free course they

will automatically search out your paid content.

You can turn a free course to a paid course at a later date and then you will be able to promote to the thousands of people who joined your free course.

4. Create an awesome course

4. Create an awesome course

Try to match – as far as you can – the same production values as the highest quality TV documentary.

There’s a great course by Udemy called How to Create Your Udemy Course and the Wistia Course Creation Compilation which will help you on video.

5. Collect email addresses

5. Collect email addresses

The best way to get people buying the course is with your own email list.

Create a lead magnet on a branded site

where you deliver great free content.

6. YouTube

6. YouTube

If you are on Udemy, you should add

20-30% of your paid coursesfor free on YouTube.

YouTube videos are great teasers for your courses. Add a

special discount coupon in the first

line of the video description and you’ll get some sales from that.

7. The individual videos in your course

7. The individual videos in your course

They should be 4-5 minutes in length.

7. The individual videos in your course

They should be 4-5 minutes in length.

Each of the videos should stand on its own as a valuable account of how to perform a task or alleviate a problem.

Start the video by saying what

you’re going to do in the video, do it, and then finish the

video by saying what you’ve just

done.

Brand the beginning and end of the videos with your brand, your face, your logo,

your web address. Avoid any mention

of Udemy or the course name.

Avoid “death by Powerpoint” at all costs.

8. The sort of

courses you should create

8. The sort of

courses you should create

Create courses on subjects you

know about.

8. The sort of

courses you should create

Provide tangible benefit to the

audience.

Create courses on subjects you

know about.

For this reason career skills (Excel, Photoshop, web design and development, etc.) are easier subjects than soft skills (management, leadership, etc.)

9. The anatomy of a Udemy course

9. The anatomy of a Udemy course

Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit.

9. The anatomy of a Udemy course

Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit.

An introductory and concluding video is mandatory.

Furthermore, we can divide Lectures up into Sections.

Furthermore, we can divide Lectures up into Sections.

These Sections should have a short (1-2 minute) introductory and concluding Lecture, preferably with the course creator talking to camera.

A quiz is recommended

at the end of every Section

as well.

10. Course title, description, image and

promo video

Titles should communicate the benefit of the course to the potential students.

Then the subtitle, description and lecture titles should be worked upon and optimised with the benefit to the audience in mind.

Titles should communicate the benefit of the course to the potential students.

Provide attractive, eye-catching promotions of the content.

Always put yourself in the shoes of your target market

and communicate value to them

with the course’s

salespage.

Not a graphic designer? No problem. Udemy will create a course image for you.

11. The pricing of Udemy courses

11. The pricing of Udemy courses

Udemy’s constant discounting and promotions means customers never expect to pay full price.

LENGTH OF COURSE’S VIDEO CONTENT

30+ minutes 1-2 hours 2+ hours

Price them high:

SUGGESTED PRICE

free $49 – $79 $79 – $199

12. Use of Udemy coupon codes

12. Use of Udemy coupon codes

You can create coupons to your paid courses.

12. Use of Udemy coupon codes

You can create coupons to your paid courses.

These coupons can be free or at a discounted price and they can expire at a specified date. This is extremely powerful.

You can offer courses at a discount for a limited period of time. You can make these offers via social media, to your email subscribers or to the students on your Udemy paid courses…

13. Use of Udemy’s announcement system

13. Use of Udemy’s announcement system

There are two types of announcements – promotional and educational.

Promotional announcements can only be sent to students on

your paid courses and

they’ll typically contain a coupon

offer.

Educational announcements

can be sent to any of your

students, but are not allowed to go to affiliate links, sales pages or

squeeze pages.

14. Create relationships with other Udemy instructors

14. Create relationships with other Udemy instructors

The best way to meet other Udemy instructors online is via the Udemy Studio Facebook Group.

There may be opportunities to cross-promote each others’ courses… with a reduction, of course.

14. Create relationships with affiliates

14. Create relationships with affiliates

Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare.

14. Create relationships with affiliates

Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare.

Affiliates can create links to Udemy courses with coupon reductions.

There are Facebook groups

where you can woo potential affiliates:  Udemy Affiliate 

Partners  (unofficial) and 

Udemy Affiliate Program (official).

16. After you publish – ensure student happiness

16. After you publish – ensure student happiness

It’s important to only add free students who’re going to find the course useful and are likely to leave a review.

Continual engagement with students via the discussion or messaging system will ensure increased customer satisfaction and, hopefully that will result in good reviews and good feedback.

If Udemy think your students

like your course then they’ll

make it more visible

in the marketplace.

Further thoughts

on selling your Udemy course

Create a value-packed course with tangible reward to the student, ie. deliver saleable skills with proven benefits. And liaise and engage with the students who take the course to ensure great feedback and reviews.

Sell course reductions using time-limited coupons to your email list

Sell course reductions using

time-limited coupons to your

existing customers on

Udemy (via promotional

announcements)

Get other instructors to cross-promote course reductions using coupons

Sell course reductions using coupons after teaser videos in YouTube

Sell course reductions using time-limited coupons on social media

Get affiliates to cross-promote

course reductions using coupons

If you're interested in earning passive income and learning more about

Udemy take this course for free.

If you're interested in earning passive income and learning more about

Udemy take this course for free.

You can sign up here: http://learn.robcubbon.com/free-courses/