Tips For Making Money On Udemy
16
Im making an average of
$5000 a month passive income
on Udemy.
Typically, what people do
is to put a course on Udemy with no audience,
platform or marketing of
their own.
With no results.
So this is how you should make money on
Udemy
1. Marketing starts beforeproduct creation
1. Marketing starts beforeproduct creation
Ask people what they would like to see in your course. Askin a relevant Facebook group, LinkedIn group or, even better, to your email list.
This is not only audience research but great marketing. People need multiple exposures to a product before purchasing.
Communication with your following continues for the entire product creation process.
Communication with your following continues for the entire product creation process.
Continually answer questions, monitor feedback and create the course accordingly.
2. Make multiple
courses
2. Make multiple
courses
All successful instructors have
multiple courses.
Your rst video course will never be your best one. So make sure you keep creating courses and dont give up after your rst or second attempt.
3. Make free
courses
3. Make free
courses
Free courses are the best way to
build a following on Udemy. If
people enjoy your free course they
will automatically search out your paid content.
You can turn a free course to a paid course at a later date and then you will be able to promote to the thousands of people who joined your free course.
4. Create an awesome course
4. Create an awesome course
Try to match as faras you can the same production values as the highest quality TV documentary.
Theres a great course by Udemy calledHow to Create Your Udemy Courseand theWistia Course Creation Compilationwhich will help you on video.
5. Collect email addresses
5. Collect email addresses
The best way to get people buying the course is with your own email list.
Create a lead magnet on a branded site
where you deliver great free content.
6. YouTube
6. YouTube
If you are on Udemy, you should add
20-30% of your paid courses for free on YouTube.
YouTube videosare great teasers for your courses. Add a
special discount coupon in the rst
line of the video description and youll get some sales from that.
7. The individual videos in your course
7. The individual videos in your course
They should be 4-5 minutes in length.
7. The individual videos in your course
They should be 4-5 minutes in length.
Each of the videos should stand on its own as a valuable account of how to perform atask or alleviate a problem.
Start the video by saying what
youre going to do in the video, do it, and then nish the
video by saying what youve just
done.
Brand the beginning and end of the videos with your brand, your face, your logo,
your web address. Avoid any mention
of Udemy or the course name.
Avoid death by Powerpoint at all costs.
8. The sort of
courses you should create
8. The sort of
courses you should create
Create courses on subjects you
know about.
8. The sort of
courses you should create
Provide tangible benet to the
audience.
Create courses on subjects you
know about.
For this reason career skills (Excel, Photoshop, web design and development, etc.) are easier subjects than soft skills (management, leadership, etc.)
9. The anatomy of a Udemy course
9. The anatomy of a Udemy course
Make sure you are taking the students through a process which, at its conclusion, willgive thema skill that is of benet.
9. The anatomy of a Udemy course
Make sure you are taking the students through a process which, at its conclusion, willgive thema skill that is of benet.
An introductory and concluding video is mandatory.
Furthermore, we can divideLectures up into Sections.
Furthermore, we can divideLectures up into Sections.
These Sections should have a short (1-2 minute) introductory and concluding Lecture, preferably with the course creator talking to camera.
A quiz is recommended
at the end of every Section
as well.
10. Course title, description, image and
promo video
Titles should communicatethe benet of the course to the potential students.
Then the subtitle, description and lecture titlesshould be worked upon and optimised with the benet to the audience in mind.
Titles should communicatethe benet of the course to the potential students.
Provide attractive, eye-catching promotions of the content.
Always put yourself in the shoes of your target market
and communicate value to them
with the courses
salespage.
Not a graphic designer? No problem. Udemy will create a course image for you.
11. The pricing of Udemy courses
11. The pricing of Udemy courses
Udemysconstant discounting and promotions meanscustomers never expect to pay full price.
LENGTH OF COURSES VIDEO CONTENT
30+ minutes 1-2 hours 2+ hours
Price them high:
SUGGESTED PRICE
free $49 $79 $79 $199
12. Use of Udemy coupon codes
12. Use of Udemy coupon codes
You can create coupons to your paid courses.
12. Use of Udemy coupon codes
You can create coupons to your paid courses.
These coupons can be free or at a discounted price and they can expire at a specied date. This is extremely powerful.
You can oer courses at a discount for a limited period of time. You can make these oers via social media, to your email subscribers or to the students on your Udemy paid courses
13. Use of Udemys announcement system
13. Use of Udemys announcement system
There are two types of announcements promotional and educational.
Promotional announcements can only be sent to students on
your paid coursesand
theyll typically contain a coupon
oer.
Educational announcements
can be sent to any of your
students, but are not allowed to go to aliate links, sales pages or
squeeze pages.
14. Create relationships with other Udemy instructors
14. Create relationships with other Udemy instructors
The best way to meet other Udemy instructors online is via the Udemy Studio Facebook Group.
There may be opportunities to cross-promote each others courses with a reduction, of course.
14. Create relationships with aliates
14. Create relationships with aliates
Udemy has acomprehensive aliate scheme managed by Rakuten LinkShare.
14. Create relationships with aliates
Udemy has acomprehensive aliate scheme managed by Rakuten LinkShare.
Aliates can create links to Udemy courses with coupon reductions.
There are Facebook groups
where you can woo potential aliates: UdemyAliate
Partners (unocial) and
UdemyAliateProgram(ocial).
16. After you publish ensure student happiness
16. After you publish ensure student happiness
Its important to only add free students whore going to nd the course useful and are likely to leave a review.
Continual engagement with students via the discussion or messaging system will ensure increasedcustomer satisfaction and, hopefully that will result in good reviews and good feedback.
If Udemy think your students
like your course then theyll
make it more visible
in the marketplace.
Further thoughts on selling your Udemy course
Create a value-packed course with tangiblereward to the student, ie. deliver saleable skills with proven benets. And liaise and engage with the students who take the course to ensure great feedback and reviews.
Sell course reductions using time-limited coupons to your email list
Sell course reductions using
time-limited coupons to your
existing customers on
Udemy (via promotional
announcements)
Get other instructors to cross-promote course reductions using coupons
Sell course reductions using coupons after teaser videos in YouTube
Sell course reductions using time-limited couponson social media
Get aliatesto cross-promote
course reductions using coupons
If you're interested in earning passive income and learning more about
Udemy take this course for free.
If you're interested in earning passive income and learning more about
Udemy take this course for free.
You can sign up here: http://learn.robcubbon.com/free-courses/
