16 Facts About

LMA – Bay Area Chapter

We are the Northern California Chapter of

The Legal Marketing Association

We’re here LMA, as a whole, has:

• Over 3000 members

• 19 Chapters, 26 City Groups

• 11 Committees, 3 Task Forces

We have:

• 179 members

• 2 City Groups (& one more coming!)

• 6 Committees

We are a “big tent” – we welcome all!

To achieve our goal as the

“The Authority for Legal Marketing,”

we welcome all parties who are

engaged in marketing and business

development in the legal industry

We achieve our mission by providing

superior educational programming,

mentoring and networking opportunities

We offer many educational and networking

events for legal marketers

In 2013,

we offered

20 events

We tailor our programs to different segments

of our market

We develop programs that

appeal to entry- and mid-

level marketers, senior

marketers, small & solo

practitioners, and

technology specialists

We offer monthly educational

programs for legal marketing

professionals

We conduct three closed door

“Lead Marketer Roundtables” per

year where senior marketers can

share ideas

We offer “small & solo”

programming in collaboration

with the Bar Association of San

Francisco on topics of interest

to small firms

We produce an annual

technology conference to

educate marketers and

technology specialists

We regularly collaborate with other legal

organizations

Recognizing that legal marketing is

not only practiced by dedicated in-

house legal marketers, LMA-Bay

Area Chapter works with other

local legal industry organizations to

develop and deliver quality legal

marketing education

We work with the Bar Association of

San Francisco (BASF) to deliver quality

“small & solo” practice programs

We work with local ALA chapters to

cross promote programs

We work with the local ILTA chapter

develop technology programs and to

cross promote programs

We reach many people throughout the

San Francisco Bay Area

Sacramento, Silicon

Valley and the East

Bay connect to our

monthly programs

through web

conferencing

Those regions also

conduct their own

programs, networking

events and socials

Attendance at our events has been growing

2012 2013

1,106

884

879

70

128

29

755

79

46

4

+16%

2013 2012

San Francisco

Sacramento

Silicon Valley

East Bay +725%

+278%

-12%

Our membership has grown steadily

138

152

190

2011 2012 2013

Members get:

Free attendance at monthly

educational events

Discounts to premium and

partner events

The many benefits provided

by our national organization

Our Legal Marketing Technology Conference

has national appeal

245 people attended:

25% growth over the previous year

38% travelled 100+ miles to attend

We cover a broad range of topics

We have broad attendance

We throw great parties!

We provide opportunities to

network in fun atmospheres

throughout the year

Our programs are available online

LMA Replay is a website

that houses video

recordings of our

educational programs

We communicate frequently and (we hope) well

We have improved the quality,

breadth and reach of our

communications

We have implemented a brand

refresh on our email communications

and e-newsletter

Our SPLASH! e-newsletter reaches

over 1,100 subscribers weekly – up

from 660 in 2011

660

1,106

Newsletter subscribers

2011 2013

We communicate through many digital and social

media channels

Our 2001 spoof video even won an

ABA Law Industry Video award!

Prospecting for Clients – our homage

to Ken Burns. How did those early

California lawyers get clients?

We have a generous community of sponsors that

supports our activities

36 sponsors supported our chapter in 2013

We have an energetic community of volunteers that

makes this all happen*

* And one part time employee

There are many ways to connect with us

and get involved

legalmarketing.org/bayarea

lmatechconference.com

lmareplay.com

lmabayarea.camp9.org/subscribe

twitter.com/lmabayarea

linkedin.com/groups/Legal-Marketing-

Association-Bay-Area-83645

facebook.com/legalmarketingbayarea