16 Facts About LMA Bay Area Chapter

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  1. 1. 16 Facts About LMA Bay Area Chapter
  2. 2. We are the Northern California Chapter of The Legal Marketing AssociationWere hereLMA, as a whole, has: Over 3000 members 19 Chapters, 26 City Groups 11 Committees, 3 Task ForcesWe have: 179 members 2 City Groups (& one more coming!) 6 Committees
  3. 3. We are a big tent we welcome all!To achieve our goal as the The Authority for Legal Marketing, we welcome all parties who are engaged in marketing and business development in the legal industry We achieve our mission by providing superior educational programming, mentoring and networking opportunities
  4. 4. We offer many educational and networking events for legal marketers In 2013, we offered 20 events
  5. 5. We tailor our programs to different segments of our market We offer monthly educational programs for legal marketing professionalsWe develop programs that appeal to entry- and midlevel marketers, senior marketers, small & solo practitioners, and technology specialistsWe conduct three closed door Lead Marketer Roundtables per year where senior marketers can share ideasWe offer small & solo programming in collaboration with the Bar Association of San Francisco on topics of interest to small firms We produce an annual technology conference to educate marketers and technology specialists
  6. 6. We regularly collaborate with other legal organizationsWe work with the Bar Association of San Francisco (BASF) to deliver quality small & solo practice programsWe work with local ALA chapters to cross promote programsWe work with the local ILTA chapter develop technology programs and to cross promote programsRecognizing that legal marketing is not only practiced by dedicated inhouse legal marketers, LMA-Bay Area Chapter works with other local legal industry organizations to develop and deliver quality legal marketing education
  7. 7. We reach many people throughout the San Francisco Bay AreaSacramento, Silicon Valley and the East Bay connect to our monthly programs through web conferencingThose regions also conduct their own programs, networking events and socials
  8. 8. Attendance at our events has been growing 1,106 884 20122013429+725%Silicon Valley46128+278%Sacramento7970-12%755879+16%East BaySan Francisco20122013
  9. 9. Our membership has grown steadily 190Members get: Free attendance at monthlyeducational events Discounts to premium andpartner events152 The many benefits providedby our national organization138201120122013
  10. 10. Our Legal Marketing Technology Conference has national appeal 245 people attended: 25% growth over the previous year 38% travelled 100+ miles to attendWe cover a broad range of topicsWe have broad attendance
  11. 11. We throw great parties!We provide opportunities to network in fun atmospheres throughout the year
  12. 12. Our programs are available online LMA Replay is a website that houses video recordings of our educational programs
  13. 13. We communicate frequently and (we hope) well We have improved the quality, breadth and reach of our communications We have implemented a brand refresh on our email communications and e-newsletter Our SPLASH! e-newsletter reaches over 1,100 subscribers weekly up from 660 in 2011Newsletter subscribers 1,10666020112013
  14. 14. We communicate through many digital and social media channelsOur 2001 spoof video even won an ABA Law Industry Video award!Prospecting for Clients our homage to Ken Burns. How did those early California lawyers get clients?
  15. 15. We have a generous community of sponsors that supports our activities36 sponsors supported our chapter in 2013
  16. 16. We have an energetic community of volunteers that makes this all happen** And one part time employee
  17. 17. There are many ways to connect with us and get involved legalmarketing.org/bayareafacebook.com/legalmarketingbayarealinkedin.com/groups/Legal-MarketingAssociation-Bay-Area-83645 lmatechconference.com twitter.com/lmabayarealmareplay.comlmabayarea.camp9.org/subscribe