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How does a community, state or region foster the growth of creative companies and jobs? First, we must define what the Creative Industry cluster is and what businesses and occupations are in this cluster. How are creative industries measured? Can we come to a consensus on defining a core cluster for national comparison? Once we define the Creative Economy how do we grow it? Join the National Creativity Network for a lively conversation with panel experts representing organizations serving the creative industries and learn how these companies are contributing to new jobs and increased business. Presenters: Michael Kane, of Michael Kane Consulting in Massachusetts, has over 30 years¹ experience in economic and workforce development, sector organizing, and capacity-building throughout the U.S. Clients include the federal government, state governments, regional and local governments, national foundations, community foundations, CDCs, and labor unions. Christine Harris is CEO of Christine Harris Connections, dedicated to connecting and serving the creative community. She is also Executive Advisor to Creative Alliance Milwaukee Margaret Collins, is the Executive Director of the Center for Creative Economy, North Carolina¹s Network for Innovation, based in Winston-Salem. CCE launched from the Piedmont Triad Partnership where Collins directed the creative economy initiative between 2007-2011. The mission is to serve as a catalyst for innovation and stimulate connections between creatives and business through its programs, infrastructure and professional development.
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R I P P L EEffectThe
Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to Wendy
Liscow [email protected]
Growing the Creative Economy
Webinar
WELCOMEWELCOMEWELCOME
www. NationalCreativityNetwork.org
HOUSEKeepingPlease mute your phone: PRESS STAR-6
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Michael Kane
Michael Kane ConsultingMt. Auburn Associates
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Definition of The Creative IndustriesThose organizations, individuals, and companies whose products and services originate in artistic, cultural, creative, and/or aesthetic content
DefinitionCreativity Works! Milwaukee Regional Creative Industries Project
Began with Creative Economy project for the New England Council in 2000– Looked at CE as an economic sector and engine– Included: non-profits, for-profits, and individual artists– Data and definition conformed to NAICS codes, but also had to
custom the data for this sector Customizing included:
– Government employment -- e.g. libraries– Higher Education -- e.g. Peabody Museum– Artists as Sole Proprietors– Musicians in churches– Creative workers in other sectors -- e.g. architects in Construction
Genesis of Our Creative Economy Work
1. Global Growth
In 2008, despite the 12% decline in global trade, world trade of creative goods and services continued its expansion, reaching $592 billion and reflecting an annual growth rate of 14% from 2002-2008
United Nations Conference on Trade and Development Creative Economy Report, 2010
Why Focus on Creative Industries
2. International Competition
Europe: United Kingdom, Ireland, Denmark, etc.
New Zealand
Australia
Why Focus on Creative Industries
3. Initiatives Underway in U.S.
CO, AR, LA, MT, MS
New England, NC-Piedmont Triad, Berkshires
Providence, Detroit, New York, DC, Columbus, Philadelphia, Tucson, Austin, Denver, Milwaukee
Why Focus on Creative Industries
Defining Creative Enterprise SegmentsCreativity Works! Milwaukee Regional Creative Industries Project
Creative Segment Description
Design
Communications: Printing, Graphic design, Advertising
Built Environment: Architectural services, Interior design,Landscape design, Architectural woodwork andornamental work
Product: Industrial design services, Fashion, and Specialproduct design
Culture and Heritage Museums, libraries, historic sites
Media and FilmNewspaper and periodical publishing, TV and Radiobroadcasting, Software publishing, Motion picture andvideo production and distribution, Music publishing,sound recording studios, book stores
Performing ArtsTheater Companies, Musical groups and artists, Promotersand agents, Dance companies, Musical instrumentmanufacturing, Musical instrument and supply stores
Visual Arts & CraftsVisual and crafts artists, Art dealers, Photographystudios, Fine art schools, Photographic and art supplystores
Creative Enterprise
Defining the Creative Occupations
Creative Occupation Description
Designers Architects, landscape architects, industrial designers,interior designers, fashion designers, graphic designers,floral designers, set and exhibit designers
ArtistsCrafts, fine artists, multi-media artists, actors, producers,directors, dancers, choreographers, writers, musicians,composers, animators
Media
Audio, sound and broadcast technicians, cameraoperators, film and video editors, reporters, announcers,editors, media and communication workers,photographers, announcers, agents, sound engineeringtechnicians, news analysts, broadcast technicians,technical writers
CulturalArchivists, librarians, library technicians, curators,conservators, audio-visual collection specialists
Creativity Works! Milwaukee Regional Creative Industries Project
What is being counted: All jobs in commercial and nonprofit enterprises in
creative segments. Includes creative occupations and non-creative occupations – e.g. architects in architectural firms, clerical and management staff in these firms.
Jobs associated with freelance work and self-employment. This includes sole proprietors or contractors working on their own.
Jobs in creative occupations not in the creative industries. Examples include graphic artists working for financial service firms or industrial designers working for manufacturers.
Measuring Jobs in Creative IndustriesCreativity Works! Milwaukee Regional Creative Industries Project
Total Employment = 66,707
49,146 Jobs 33,388 Jobs
Creative TalentCreative Enterprises
Other Workers in Creative Enterprises (e.g. receptionist in architecture firm; accountant in orchestra)
33,319
Creative Workers in Creative Enterprises (e.g. graphic designer in ad agency; actor in theatre company)
15,827
Creative Workers inOther Enterprises (e.g. product designer in manufacturer, musician in church)
17,561
Measuring Jobs in Creative IndustriesCreativity Works! Milwaukee Regional Creative Industries Project
Michael KaneMichael Kane Consulting
Beth Siegel, PresidentMt. Auburn Associates
Margaret Collins
Center for Creative Economy
Email your questions, comments, or input to Wendy
Who Are We?• Creative Economy Coalition - The Creative Industries
working group of the National Creativity Network
• Independent, private, creative industry service organizations
• Albuquerque, Berkshires, Maine, Milwaukee, New Jersey, North Carolina, Oklahoma,
and Ohio
What Have We Learned?
• Need to define the Creative Economy
• Data important
• Consistency needed across states & U.S.
Jobs in the NC creative industries are growing at a faster rate than all other
sectors.
How is the consortium growing the Creative Economy?
• Serve as Hubs• Network• Symposiums• Events• Projects• Advocate
ContactCenter for Creative Economy
Margaret Collins, Executive Director336-608-3274 (o) 336-580-1037 (c) [email protected]
EXPLORING A NATIONAL DEFINITION OF CREATIVE ECONOMYPresentation for:National Creativity Network webinarJanuary 19, 2012
Presentation by:Christine HarrisChristine Harris ConnectionsCreative Alliance Milwaukee
Private sector groups servicing the growth of their creative economies
Milwaukee. WI
Portland, ME Berkshires, MA
Albuquerque, NM
Oklahoma City, OK
Winston-Salem, NC
to promote public knowledge and understanding about the contribution of the arts
expand body of evidence for the value and impact of the arts
about 25 grants ranging from $10,000 - $30,000
Application deadline – November 8, 2011Decision – April 2012
Start – May 2012
Auspices of National Creativity Network leadership
NEA Research Grant Opportunity
Purpose: to inventory and summarize the definition and datasets used by organizations who have profiled their creative economy/industries.
Goal: articulate a national sampling snapshot for defining creative economy, assess the capacity and rationale for a potential national definition and core dataset, and to understand the arts’ position and role within creative economy models across the country.
Defining the Creative Economy: A National Profiling of Definitions and Datasets
How are creative economy/industries currently being defined around the country through those entities that have articulated a mission to serve these industries?
What position and value have the arts organizations had in this profiling and how are they being impacted?
Research questions posed
Email your questions, comments, or input to Wendy Liscow
• Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins
• National Advisory Council including members of Creative Economy Coalition, Dee Schneidman from NEFA, Deidre Meyers from Oklahoma Dept of Commerce, Helena Fruscio, MA Director of Creative Economy, Michael Kane of Michael Kane Consulting, Robert Donnan of RTS
Identifying participating creative economy/industry communities
Constructing a survey instrument
Reviewing and comparing written definitions
Reviewing and comparing data set measurements
Reviewing and summarizing other research, such as AFTA and WESTAF indexes
Segment analysis of major creative economy industry segments
Nonprofit arts analysis
Recommendations and next steps
Research Design
Answering the research questions
Analysis of how the arts are fitting within the creative economy definition; how they are being served
Recommendations; i.e. should we work toward a national definition? If so, how?
What are the priority next steps?
30 to 50 page research report
Deliverables
CHRISTINE HARRISCEO, Christine Harris Connections
www.charrisconnect.com; [email protected]
Senior Consultant
Creative Alliance Milwaukeewww.creativealliancemke.org; [email protected]
414-347-0131
Contact Information
S A V EThe Date…1. Look for a survey following this
webinar2. Future webinars:
3rd Thursday every other month:February 16, 12:00-1:00pm EST Crayola Chief
Creative Officer
March 15, 12:00-1:00pm EST Open Mic
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