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10 SEO Tips for Your Local Business

10 Tips for Local SEO - Search Marketing Illinois

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Page 1: 10 Tips for Local SEO - Search Marketing Illinois

10 SEO Tips for Your Local Business

Page 2: 10 Tips for Local SEO - Search Marketing Illinois

Tip #1Claim Your Business on Local Directories and Review Sites

Claim Your Business on Local Directories and Review Sites Google+ Local Yahoo Bing Yelp Merchant Circle And over 500 others

Page 3: 10 Tips for Local SEO - Search Marketing Illinois

Tip #2

This includes your website, your local directory listings, and your social media pages

Multiple locations need to have separate online properties for each location

Use the Same Business Name, Address, and Phone Number Across

the Board

Page 4: 10 Tips for Local SEO - Search Marketing Illinois

Tip #3

Avoid using ONLY a toll-free number on your website

A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers

Use a Local Phone Number on Your Website

Page 5: 10 Tips for Local SEO - Search Marketing Illinois

Tip #4

If you want to attract “local” consumers, you should include geographic terms in your optimization, such as your city and state

This tells the search engines exactly where you are located and helps to draw in local, targeted traffic

Use Your Location in the Optimization Process

Page 6: 10 Tips for Local SEO - Search Marketing Illinois

Tip #5

Most consumers today go online to find local products and/or services

The more reviews your business has, the more credible you are in the eyes of local consumers

Ask Your Customers for Reviews

Page 7: 10 Tips for Local SEO - Search Marketing Illinois

Tip #6

Helps improve the strength of your website in terms of local SEO

Allows you to network with peers in your local area and open up new opportunities

Get Links from Local Sources

Page 8: 10 Tips for Local SEO - Search Marketing Illinois

Tip #7

Search engines LOVE fresh, unique content and reward you for having it

Add a blog to your website and post to it often

Post news, business announcements, helpful tips, and more

Add Fresh, Unique Content to Your Site Consistently

Page 9: 10 Tips for Local SEO - Search Marketing Illinois

Tip #8

Every page of your website can be indexed by the search engines

Include some of the popular keyword terms that local consumers type into the search engines when looking for your type of product or service

Include Keywords in Your Website Page Titles

Page 10: 10 Tips for Local SEO - Search Marketing Illinois

Tip #9

Don’t “guess” which keywords you should focus on in your local SEO efforts

Use a keyword tool to help you see exactly which keywords are being searched for the most and build around those terms

Make Sure You Use the Right Keywords

Page 11: 10 Tips for Local SEO - Search Marketing Illinois

Tip #10

Use the exact same name for all of your online properties in order to get a strong, solid online brand

Even if you operate under different businesses names, choose one and focus on that for the best results

Keep Branding Tight