The 5 stars are shown three times, which shows they are trying to emphasise the greatness and potential of the film.

“The firm” is looking to attract a young target audience , as it

uses many bright colours to grab the readers attention and

the main picture is made of cartoon like characters.

Angels and Demons is looking to attract an older target

audience which are looking for more sophisticated content and a challenging subject.

Anchor: grabs the readers

attention.

“the firm2 is written in a big sans serif font and no capital letters are used . On the other hand

“Angels and Demons” is written in serif font and uses capital letters. This shows that each websites

are aiming at a different types of audience

This focuses on the different characters present in the film.

This focuses more on the

masthead “the firm”. The text

stands out from the page due to the size of the font and

grabs the readers

attention.

The masthead is very discrete and doesn’t

particularly grab the reader’s attention

On both websites navigational bar which tells you the basic information for the movie is

place at the bottom of the page, which seems to match the

conventions of film websites.

Both navigational bars contain “downloads” , however they do differ .

Anchor: grabs the readers

attention.

Angels and Demons are produced by SONY pictures and movie , on the other hand the firm is independent and not produced by a big company.