The Age of YouTube: Using Video Online to Reach the Masses

Michael Hoffman, CEOSee3 Communications.

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This is our world.

InformationOVERLOAD

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Video has the power to break through.

Video: It’s what’s for dinner.

Your website is your channel.

Be portable.

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And she told 2 friends and so on and so on…

• L - Laugh out loud funny• E - Edgy: Content that

crosses some boundaries and challenges people

• G - Gripping: Captures your attention and holds it for the duration

• S - Sexual: nonpornographic sexual angle tends to go viral

*courtesy of Dynamic Logic Inc.

So, what do you do?

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Find the Stories in your Organization• How did your nonprofit get started?• What do your programs try to solve?• How are you making a difference that is uniquely yours?• Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities• Show that you are learning from your mistakes (what you learned and how to make it better)• Where is your organization going in the future?

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*Courtesy of Andy Goodman

http://tinyurl.com/22rg84

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Man-on-the-Street

http://tinyurl.com/2xrrpa

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PSA

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Documentary

http://tinyurl.com/26lalv

Beyond the dinner video…

?

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A Dinner Video can become...

•direct response pieces•intro videos•web bytes & web clips•recruitment videos•slideshows

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The Usual Suspects.

Reach beyond the choir.

Video is a means, not an end.

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Take-Aways

• Build a library of original footage• Create your dinner videos with repurposing in mind• Put your video up on YouTube, Metacafe, Facebook, Myspace, and StumbleUpon• Care2 and AOL Banners

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