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Sustainable Production: How to Build, Print and Design Sustainably
MCI Sustainability Services
Contents
Who
New & Growing Markets
Different People & Levels
Why
Sales Arguments
Value Proposition
WhatMaterial Choices
Design & Communication
Supply Chain Management
Measurement & Reporting
Techniques
Tools
How
WhenKey Moments
Sales Cycles
What is sustainable production
Sustainable Production
Why should our client care
about Sustainability?
Because it Creates Value
Shine
Innovate
Compete
ComplyReduce
Risk
Save
Because it Creates Value
Compete
In the past year alone, sales
of consumer goods from
brands with a demonstrated
commitment to sustainability
have grown more than 4% globally, while those without
grew less than 1%
Source: NIELSEN
Because Demand Exists
66%of consumers say they are willing to pay
more for sustainable brands - up from 55%
in 2014 and 50% in 2013.
Source: NIELSEN
Because Demand Exists
Source: UN Global Compact
Leading Associations Understand they have a key role to play in scaling sustainability: Advocate, educate, convene, collaborate
79%of our clients have increased their
focus on event sustainability over
the last 3 years
68%of our clients ask their suppliers to comply
with a sustainability policy and evaluate it
In 2013 it was 51% and in 2011 only 25%!
Has anyone done a sustainable production?
What sustainable solutions
can we offer our Clients?
MCI’s Sustainable Production Approach
Rethink
•Work with suppliers and partners to design for sustainability
•Use more sustainable expo systems
Reduce
•Reduce non-sustainable materials (PVC)
•Reduce carpeting
•Reduce packaging
Reuse
•Produce reuseablesignage
•Upcyclesignage to bags, Ipadcovers
Recycle
•Work with suppliers to improve waste management procedures
• Ensure sufficient bins are on floor
Report
•Measure and disclose impacts
• Set goals based on performance
15
RETHINK – REDUCE – REUSE – RECYCLE - REPORT
88 tons of waste
x37kg per participant
RETHINK – REDUCE – REUSE – RECYCLE - REPORT
• Reduced use of PVC, carpet, wooden stage sets
• Switched to LED lighting, carpet tiles, module stand systems – made from recycled aluminium
• Switched to more sustainable print substrates
17
10 tons of waste
x5 kg per participant
Case Study: Symantec
Symantec Vision Symposium 2014
Locations: Dubai, Munich, Paris, London
Attendees: 2,757
Events Team: Led by Symantec’s Global
Corporate Events team with
support from MCI Berlin.
Sustainability: • Supplier totally changed
through engagement
• Use of Eco-Materials: 90%
eco substrates;
• Material for prints: 100%
recyclable
• Material for Back Drops: solvent-
free, Phthalate-free, PVC-free
• Material for Roll-Ups: PVC-free
• Reuse of signage throughout
the roadshow
Only 2 bags of waste at final expo
Reuse of signage throughout roadshow
Case Study: Symantec
Report: Numbers Matter
63%78%
98%
0%
20%
40%
60%
80%
100%
Munich Paris London
Vision 2014 Symposium Series Divertion rate
1,200 kg of waste
produced Average waste per participant:
0.42 kg
Same as this cardigan!
89% of waste diverted away from landfill
The quality of the ingredients you
cook with can make or break a meal.
This is no different.
Rethink: Better Material Choices
Rethink: Better Material Choices
Rethink: Better Material Choices
Rethink: Better Material Choices
Rethink: Stand Designs
Flat packed pop up 3m stands
Material Choices (1/3)
Material What’s it made of? Is it Sustainable? Caution Ranking
Rigid PVC
(Komatex,
Sintra)
Polyvinyl chloride (PVC)
plastic & petroleum
• Durable & highly reusable.
• May be recyclable by the
manufacturer.
• Processing can use harmful
chemicals like mercury, lead,
cadmium, phlathates.
• Difficult to recycle.
Fiberboard
(HDF/MDF)Wood
• Durable, reusable, renewable
materials.
• May contain recycled content
and be recyclable by the
venue or manufacturer.
• Processing can use harmful
chemicals like formaldehyde.
Cardboard
(Re-board,
Falcon-board)
Straw, paper, reeds
• Renewable, recyclable
materials, light-weight.
• Lower relative energy
footprint.
• Recyclable by venue.
• Less durable than other
alternatives.
Booth & Display Boards
Source: Based on Meet Better - 167 Easy Ways to MeetGreen
Material Choices (2/3)
Material What’s it made of? Is it Sustainable? Caution Ranking
Foamboard
(Ultra Board,
Gator Board,
Foamcore)
Polystyrene, petroleum
• Lower emissions and energy
use than alternative.
• Lightweight.
• May be recyclable by
manufacturer
• May use harmful chemical like
benzene in manufacture.
• Not recyclable by venue.
Bio Foamboard
(Insite)
Plastic Foam Centre and
paper surface
• Biodegradable
• Made from at least 15%
recycled content
• Paper from Sustainable
forests
Cardboard
(Re-board,
Falcon-board)
Honeycomb board made
from Straw, paper, reeds
• Renewable, recyclable
materials, light-weight.
• Lower relative energy
footprint.
• Recyclable by venue.
• Specific versions available for
outdoors
Free-Standing Signs
Source: Based on Meet Better - 167 Easy Ways to MeetGreen
Material Choices (2/3)
Signage
ECO-Board Re-usable Signage Ask your supplier for eco options
Note: Printing
Greenwash: When green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly.
Tips: • Select printers with eco
credentials and ideally ISO14001
Certification or similar
• Select non toxic inks
• Lessen your environmental impact
through use of recycled paper
products.
• Look out for the FSC (Forest
Stewardship Council) 100%
recycled paper label.
• Actively encourage recycling and
recovery systems.
• Opt for post-consumer recycled
fibre products where possible.
Switch to more sustainable materials
Donate and support the local community Look for certifications
Upcycle and repurpose material
Examples: Banners
Flexible Banner Signs
Material Choices (3/3)
Material What’s it made of? Is it Sustainable? Caution Ranking
Vinyl
Polyvinyl chloride (PVC)
plastic & petroleum
(new product called Bioflex
which is better)
• May contain recycled content
or be biodegradable.
• Durable, reusable.
• May be recyclable by
manufacturer
• Can be upcycled into
consumer goods or donated.
• Processing can use harmful
chemicals like mercury, lead,
cadmium, phlathates.
• Difficult to recycle.
Stretch Panel
(ie. Ultraflex)
Polyester ideally with
recycled content
• May contain recycled content.
• Durable, reusable, light-
weight.
• Can be recyclable
• May be upcycled into
consumer goods or donated.
• Processing may involve
chemical-heavy processes.
• Difficult to recycle.
Stretch Panel
(ie UltraTex)Organic plant material
• Made from organic materials
• Biodegradable and
recyclable.
• Durable, reusable, light-
weight.
• ?
Paper Wood, straw, grass
• Renewable, recyclable
materials.
• Readily recyclable by venue.
• Less durable than
alternatives.
• Processing may use bleach.
Flexible Banner Signs
Source: Based on Meet Better - 167 Easy Ways to MeetGreen
Note: The Devil is in the Decals
Most decal graphics are made of vinyl and can only be landfilled. They also may use high VOC glues.
If you must use them, look for water-bonded
adhesives and recycled paper materials.
Carpet:
• Rethink amount of carpet required• Rethink and use carpet tiles• Switch to carpet thats recyclable • Switch to carpet made from recycled
plastic
Visqueen:Reduce the amount of plastic carpet coveringRecycle
Don’t forget the people
Working ConditionsHealth and SafetyInsuranceChild Labour
• Discuss our skills in communicating sustainability.• Our creative teams produce brand concepts, communications strategies,
video and immersive brand experiences in high impact forms.
Start Early
Work with your partners
• Sustainability statement
• Supplier code of conductPolicy
Procurement
Performance Management
Partnership
• Supplier assessment and selection
• Contract language
• Supplier guidelines
• Online and on-site auditing
• Evaluation and reporting of results
• Supplier engagement and outreach
• Form a virtual sustainable team
• Communicate our skills in ROI Measurement, Benchmarking and Reporting
Report your impacts
Carbon FootprintingWaste Management Benchmarking
Sustainability Reporting & Management Systems
GRAND SCALE PERMANENT DESIGN:
ECOPARK VISITOR CENTRE 2010
Client
Environmental Protection Department
Background
• Hong Kong’s first large-scale education resource centre about
waste management
• Aims to raise awareness about waste related environmental
issues and educate visitors about waste reduction
Deliverables
• Space Design
• Experience Design
• Storytelling
• Show Control Integration
• Audio & Video Solution
• Content Creative & Production
Results
• Developed multimedia innovation on a grand scale for client to
enhance the experience of visitors
• Produced over 20 interactive and dynamic games that involve
technologies such as Augmented Reality, Motion Detection and
Radio-frequency identification (RFID)
• Became the 1st exhibition center in Hong Kong to apply RFID
interactive solution
RFID interactive game
Motion detection interactive game
Set design
http://www.ecopark.com.hk/tc/index.aspx
Does this makes sense?
Who do we communicate
these solutions to?
Types of Clients
Advocates
• They understand and will research about environmental and social issues
• Would pay more for it!
• 5-15%
Practicals
• They check and do minimal compliance actions.
• They love new and different experiences, and will pay if its cool and adds a value
• 50 – 60%
Cynics
• Cynical about sustainability
• They are “too busy”
• Results and satisfaction of clients are most important
• 25 - 35%
Approaching Clients
Advocates
• Give them lots of details and facts
• Show them how you can help them make a difference
Practicals
• Explain how sustainability is integrated into your offer
• Provide options that offer new and better experiences (e.g.: local food)
Cynics
• Show them you care - do the easy and free stuff but (don’t go on about it)
• Explain that sustainability is about quality and will give them a better experience
Contact Points & Their Needs
Marketing
• Build brand reputation
• Increase engagement
• Competitive differentiation
Event Management
• Look good
• Be innovative
• Save time and money
Corporate Responsibility
• Create new stories
• Demonstrate sustainability program in action
• Measure impacts
Procurement
• Develop and implement sustainable procurement processes and policy
• Save money
If you have any questions or require more information, please contact:
