SIMPLIFY SIMPLIFY SIMPLIFY SIMPLIFY ITITITIT

PAUL PRINCE

OFFICE OF THE CTO

DELL INC

IT COMPLEXITYIT COMPLEXITYIT COMPLEXITYIT COMPLEXITY

The DilemmaThe DilemmaThe DilemmaThe DilemmaCost

Cost

TimeTime

computingcomputing

complexitycomplexity

The cost of computational power continues to plummet, but…

the overall cost of computing is relatively unaffected

SHIFTING IT COSTSSHIFTING IT COSTSSHIFTING IT COSTSSHIFTING IT COSTS

Source: IDC, Virtualization and Multicore Innovations Disrupt the Worldwide Server Market, March 2007

REMOVE UNNECESSARY

COMPLEXITY TO DRIVE MORE

INNOVATION

COMPLEXITY INHIBITS COMPLEXITY INHIBITS COMPLEXITY INHIBITS COMPLEXITY INHIBITS

GROWTHGROWTHGROWTHGROWTH

DISCRETIONARY SPEND

NON-DISCRETIONARY IT SPEND

30%INNOVATION

70%MAINTENANCE

Source: Forrester Research

VIRTUALIZATION FOR VIRTUALIZATION FOR VIRTUALIZATION FOR VIRTUALIZATION FOR

SERVER CONSOLIDATION:SERVER CONSOLIDATION:SERVER CONSOLIDATION:SERVER CONSOLIDATION:OPPORTUNISTIC CAPEX REDUCTION

CAPEX Reduction

OPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

TIME

TIME

BENEFITS / LIMITATIONS

�Fewer physical servers

�Support multiple OS’s

�No image reduction (“VM sprawl”)

�New management paradigm

PRIMARY USAGE TODAY:

Server Consolidation

VIRTUALIZATION GOES BEYOND VIRTUALIZATION GOES BEYOND VIRTUALIZATION GOES BEYOND VIRTUALIZATION GOES BEYOND

SERVER CONSOLIDATIONSERVER CONSOLIDATIONSERVER CONSOLIDATIONSERVER CONSOLIDATIONSTRATEGIC OPEX REDUCTION

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

Legacy re-hosting

Consolidation

Rapid provisioning

Accelerated development

Automation

Workload Balancing

HA & DR

APPLICATIONAPPLICATION

Business Alignment

Service levels

Responsiveness

Maintenance costs

Power & cooling

Data center footprint

Hardware utilization

BENEFITSBENEFITS

TIME

TIME

TIME

TIME

TIME

TIME

TIME

TIME

VIRTUALIZATION ENABLES IT VIRTUALIZATION ENABLES IT VIRTUALIZATION ENABLES IT VIRTUALIZATION ENABLES IT

SIMPLIFICATION:SIMPLIFICATION:SIMPLIFICATION:SIMPLIFICATION:ARCHITECTURAL FOUNDATION

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

Hypervisor

TECHNOLOGIES

USE CASES

TIME

TIME

TIME

TIME

TIME

TIME

TIME

TIME

Fabric

Unification

I/O Virtualization

Storage

Virtualization

Standard Mgt.

Interfaces

Dynamic

Orchestration

Remote

Management

CMDB

HW Utilization

Zero-touch

provisioning

Power/Cooling

Optimization

Workload

ManagementBusiness Continuity

Help-Desk / ITIL

Asset Management

Automation

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SCOPE

SOA

WorkloadsWorkloads

INCUMBENT INCUMBENT INCUMBENT INCUMBENT

ARCHITECTURETIGHTLY-COUPLED + MANAGEMENT SPRAWL

Compute & StorageCompute & Storage

1 Mgt.

Console

per IT

Element

Storage

“BETTER” ARCHITECTUREVIRTUALIZATION: GEN 1

ComputeCompute

WorkloadsWorkloads

Common InterfacesCommon Interfaces

Business Services

IT Resources

1 Mgt.

Console

per IT

Element

“BEST” ARCHITECTUREFOUNDATION OF THE FUTURE

StorageStorage

WorkloadsWorkloads

ComputeCompute

Virtualization:

compute, storage,

I/O, workload

Standard

Mgt.

Interfaces

Business Services

IT Resources

“BEST” ARCHITECTUREFOUNDATION OF THE FUTURE

StorageStorage

WorkloadsWorkloads

ComputeCompute

Virtualization:

compute, storage,

I/O, workload

Standard

Mgt.

Interfaces

Tailored Tailored Tailored Tailored

ChoiceChoiceChoiceChoice

Business Services

IT Resources

SENSIBLE EVOLUTION:SENSIBLE EVOLUTION:SENSIBLE EVOLUTION:SENSIBLE EVOLUTION:OVERCOMING BARRIERS ALONG THE WAY

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

CAPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

OPEX Reduction

TIME

TIME

TIME

TIME

TIME

TIME

TIME

TIME

CUSTOMER MITIGATION TASKS

KEY INDUSTRY INITIATIVES

• Establish operational readiness

plan (across IT silos)

• Define virtualization

architecture and

success metrics

• Drive policy (listen, build,

sell, institutionalize)

• Rationalize IT

processes & Tools

• Standardization of

hypervisor interfaces

• VM container / app packaging

standardization

• Integration of workload lifecycle

tools (standard interfaces)

• Link business to IT

through policy

• Integration of workload lifecycle

tools (standard interfaces)

• Enablers for policy driven

automation

Management Ecosystem – Altiris, CommVault, Double-Take,

PlateSpin, Symantec, Vizioncore , …

Microsoft System Center

Red Hat Novell Citrix XenServer

Intel VT Quad Core Extended Page Tables

MANAGEMENT

MANAGEMENT

HARDWARE

HARDWARE

01010101 05050505 06060606 07070707 08080808 09090909

DELLDELLDELLDELL’’’’S BASE TECHNOLOGY S BASE TECHNOLOGY S BASE TECHNOLOGY S BASE TECHNOLOGY ROADMAPROADMAPROADMAPROADMAP

HYPERVISOR

HYPERVISOR

XenCenter

HA, VCB, DRSVMware Virtual Center Storage migration, DR

AMD V Quad Core, Nested Page Tables

iSCSI 10 GbE

Optimized servers

VMware ESX 2.0 VI3 ESX Server 3i / ESX 3.5

Microsoft VS 2005 R2 Hyper-V

FULLY VIRTUALIZED

ENVIRONMENTWHERE DO I START?

Vol

Vol

vol

Vol Vol

Vol

Virtualized Assets

Physical

Infrastructure

APP

so

APP

soAPP

so

APP

so

APP

so

APP

so

APPso

MAZDA ENVIRONMENTCONSOLIDATED 80 SERVERS TO 5

REDUCED ADMINISTRATIVE TIME 38%

16

• 2X server growth in 4 years

• 8 administrators manage 280

physical servers

• Provide more services without

adding IT staff

• Consolidated 80 servers to 5

• PowerEdge 6850

• 15 VMs / 4U server

• New deployments

• PowerEdge 2950

• 10 VMs/ 2U server

• 33% more capacity, same footprint

• New management capabilities

• 5 administrators manage 300 physical &

virtual servers

15 virtual machines /

server

1 application /

server

GALLUP ENVIRONMENTCONSOLIDATED 60 SERVERS TO 3 BUILT VIRTUALIZATION FOUNDATION

• Systems maintenance

straining lean IT staff

• Large, complex environment

• Lack of virtualization

experience

• Consolidated servers 20:1 ratio

• 2X expansion capacity

• 3.5TB Dell EqualLogic iSCSI SAN

• Reduced server deployment time from up

to 2 weeks to ~10 minutes

• Achieved zero downtime goal

• Simplified server administration

• Prepared for the future

1 application /

serverVol

Vol

vol

Vol Vol

Vol

Virtualized Assets

Physical InfrastructureAPP

so

APP

so

APP

so

APP

so

APP

so

APP

so

APP

so

DELL ENVIRONMENT

� Hardware– ~ 110,000+ client systems– ~ 20,000+ Dell servers

� Networks– 122 Dell global WAN sites– 307 WAN links– 420 metro Dell-managed fiber paths – 1,390 wireless access points– 248 dedicated extranet partner links

� Total SAN Storage– 15.8+ Petabytes– 350+ SAN Switches

Global Infrastructure OverviewGlobal Infrastructure Overview

PRODUCTION SERVER

VIRTUALIZATION SERVER

METHODOLOGY

Planning

• Define Global support

model

• Fill technology and

process gaps

• Establish procedures for

Physical to Virtual server

migration

• Account for VMs in

corporate asset

management tools

• Integrate into server

forecasting and peer

review processes

• Train Global support

personnel

• Educate end users and

Application Teams

• Build VI3 Infrastructure

and dependencies

• Begin P2V migrations

• Onboard Class 3

production applications

• Identify program goals and

scope

• Define and allocate Global engineering and support

staff

• Establish partnership with Dell Professional Services

• Complete Dell

Virtualization Readiness

Assessment

• Prepare for Data Center capacity upgrades

Design Deployment

19

GLOBAL DEPLOYMENT

VMWare486 PowerEdge Servers

serving 5,000 VM5,000 VM’’ss

AmericasAmericas

2900 VMs2900 VMs

EMEA678

MalaysiaMalaysia

200 VMs200 VMs

Japan45

ChinaChina

200 VMs200 VMs

APCC 199

Korea1

JapanJapan

100 VMs100 VMs

EuropeEurope

1600 VMs1600 VMs

FY08 Virtualization Capacity GoalFY08 Virtualization Capacity Goal

20

DELL IT ROI – BENEFITS

OF SERVER

CONSOLIDATION

$3,140,000

$15,610,000

$31,290,000

$0

$5

$10

$15

$20

$25

$30

$35

Q4FY07 Q2FY08 Q4FY08

Millions

Cost Avoidance

BPI

543 VMs

TODAY

2691 VMs

GOAL

5000 VMs

DELL CONFIDENTIAL 21

� Virtualization is a foundational element in the future of IT

� Approach holistically, comprehending platforms, tools & processes

� Start with server virtualization while driving complementary SAN strategy

� Industry standards necessary to avoid technology lock-in, forking and complexity propagation

22

CONCLUSION

SIMPLIFY SIMPLIFY SIMPLIFY SIMPLIFY ITITITIT

PAUL PRINCE

OFFICE OF THE CTO

DELL INC.