MISSION AND VISION

• Vision• To become the most admired Life Insurance Company in

India for all stakeholders.• Mission• Amongst top 5 private life insurance companies by

profitable new business sales• National Player• Brand of choice• Employer of Choice• Principal of Choice for Distribution & Suppliers

VALUES

• Caring• Honesty• Excellence• Knowledge• Integrity• Teamwork

ABOUT COMPANY

• Max New York Life Insurance is a joint venture between Max India Ltd., and New York Life Enterprises.

• Incorporated in 2000, Max New York Life started commercial operation in 2001 and today is one of India’s leading private life insurance companies and has positioned itself on the quality platform.

Cont….

• 195 agent advisors have qualified for the Million Dollar Round Table (MDRT) membership in 2010. MDRT is an exclusive congregation of the world’s top selling insurance agents and is internationally recognized as the standard of excellence in the life insurance business.

• Max New York Life offers a suite of flexible products. It has 21 individual life and health insurance products and 8 riders that can be customised to suite every need of the customer.

• The Company's paid up capital as on 31st March, 2011 was Rs. 1976 crore.

FACT SHEETFounded 2000

Started operations April 2001

Headquarters New Delhi, India

World Wide Web Address www.maxnewyorklife.com

Chairman Analjit Singh

CEO & Managing Director Rajesh Sud

Number of policies sold More than 5.8 million

Employees 7,267

Agent of Advisors 39,555

Number of products (individual) 23

Number of products (group) 4

Number of offices 468

Trainers 407

Products range

1. Protection plan: Platinum Protect: Max New York Life’s Platinum

Protect is a comprehensive life insurance plan that fulfills the protection needs for you and your family. It is a unique plan that supports your family's financial requirements in case of your absence. Max New York Life's Platinum Protect is the best solution for you to fulfil all your family's dreams, no matter what.

2. CHILD PLAN: Shiksha Plus II:The needs of children go much beyond

securing admissions in the best schools and exploring opportunities for education. Max New York Life Shiksha Plus II understands this and has designed a plan to ensure that your children not just get the best of education but also explore and develop their hidden talents.

College Plan:

3. RETIREMENT PLAN: Life partner plus plan: Max New York Life's Life Partner Plus is a life

insurance plan that provides you protection for life and simplifies your financial planning and investment needs. This plan offers you triple benefits. It gives you maturity benefits at the age of 75, provides you a life coverage insurance and offers you money back feature as well, where we will pay you a part of the sum assured at regular intervals to take care of your periodic foreseen needs from age 61 to 75, ensuring that you can fulfill all your dreams and have a carefree retirement. So enjoy your golden years with pride and independence.

Immediate Annuity: Annuity is a series of future payments, we, at Max New York Life Insurance, make in return of the lump-sum amount called the “Purchase Price” paid by you. These may be either the accumulations you have made in our deferred annuity plans, easy life retirement plans or in our Life Maker Pension Plan, or may be accumulations you have made with any other life insurance/pension company, or your accumulated savings.

Max New York Life’s Immediate Annuity Plan is a powerful plan to meet your post retirement financial needs, ensuring you a complete peace of mind in the golden years of your life.

4. GROWTH PLAN: Flexi fortune: Max New York Life Flexi Fortune, a unit-linked life insurance

plan offers the advantage of protection with returns. Max New York Life’s Flexi Fortune allows you to customize your plan as per your requirements, investment choices, and type of cover.

Fast track plan: You are at a stage where you have planned for most of the major responsibilities of your life. At the initial stages of life you have ensured that your family, your children, have been provided for. Now is the time to put your life on the Fast Track. You want to maximize your savings, enabling you to lead a relaxed lifestyle where you can live life to the fullest and focus on fulfilling your wishes, and realizing your own dreams. But you need to be prepared financially to ensure that your future years are the best years of your life.

5.SAVINGS PLANS:• Whole life (Par) :Max New York Life Whole Life Participating Plan is designed to provide you a

lifetime of security along with potentially higher returns. The plan builds a Cash Surrender Value, which can be used to fund your sudden monetary requirements. In addition, you are eligible for bonuses 3 years after the policy comes into effect.

20 year endowment(par): Max New York Life 20 year Endowment Participating Plan is a perfect money-saver solution. On its maturity at the end of 20 years, it not only gives you a guaranteed sum but also gives any bonus that it accumulates. With this plan, you get a death benefit (guaranteed for the term of the policy) and in case you have any unforeseen expenses during the policy term, you can access any Cash Surrender Value that accumulates with complete convenience.

Endowment to Age 60(par): Max New York Life Endowment to Age 60 (Par) Plan is a plan that helps you meet all your post retirement commitments with complete convenience and security. It will mature on the policy anniversary after your 60th birthday, and enable you to use the maturity proceeds in many ways, from paying for your medical costs to children's marriage expenses. It also protects your family from financial uncertainties in case of your untimely death before reaching age 60.

6. HEALTH PLAN:• Life line Medicash plus plan: Our health insurance plans act as an intermediary in safeguarding your peace

of mind and eliminating all worries about your present and future medical expenses. Max New York Life Lifeline - MediCash PlusTM is a health insurance plan that provides you with cash benefit till you completely recover from your illness. With this plan, you get fixed cash benefit towards hospitalization, ICU and recuperation (post-hospitalization), which will lessen your monetary burden in an already difficult situation.

• lifeline wellness plus plan:Max New York Life LifeLine Wellness Plus plan brings to you the advantage of a 360° benefit plan. With medical expenses rising constantly, it is vital to protect yourself financially against unforeseen events. Max New York Life’s LifeLine Wellness Plus plan provides coverage for a wide variety of diseases and conditions, allowing you to live your life peacefully.

• Lifeline safety net plan:Max New York Life’s LifeLine-Safety Net is a non -linked and non- participating term cum health insurance plan that offers complete all round financial protection for you and your family. It gives you an opportunity to live your life peacefully as it covers all your health needs under a single plan at affordable rates. So choose Max New York Life’s LifeLine-Safety Net plan and enjoy the best healthcare protection.

7. MAX SUPER LIFE(GROUP PLAN): Max Super Life is a group term life solution that provides comprehensive protection against death due to both accidental, non accidental causes. This product is a widely prevalent benefit that helps a group in creating additional social security by means of life insurance for its members. It could be offered to the following groups:

• Max super life for Employer employee group• Max super life for Affinity groups

PRODUCT

PRICE

PLACE

PROMOTION

4 P’S

PRODUCT

• Protection plan• Child plan• Retirement plan• Growth plan • Savings plan• Health plan• Group plan

PRICE

PLACE• The company currently has more than 71,000 agent

advisors at 676 offices across 389 cities.

PROMOTION

Promotion is done through various modes:• News • TV campaign• Media contacts• Hoardings

SEGMENTING

TARGETING

POSITIONING

SEGMENTING

• Demographic: It is basically on the basis age of people, there family background and they do there financial analysis.

• Psychographic: They also check the interest of people i.e which kind of insurance they want.

• They are never preplanned that they will go and definitely sell the insurance.

TARGETING

They follow the NOPP:• N=who has the need for insurance• O=opportunity• P=the person is physically fit• P=the person has the paying capacity i.e

financially good

POSITIONING

• They believe in retaining there customers i.e. always take care of old customers.

• They believe in after sales which help them in positioning and remembering of there product or service.

• Mouth to mouth publicity is the best for them.

THANK YOU …..

PRODUCT LIFE CYCLE

plcThe MNYL lies in the growth stage of the PRODUCT LIFE CYCLE (PLC).

There has been a period of rapid market acceptance and substantial profit improvement. The different strategies that have been adopted by MNYL in this stage are as follows:

• Persuasive advertisements (display of regular ads during prime time

shows)• Addition of new product features• Increase in the distribution coverage (tie-ups with IOC, AP Rural bank,

Mercantile Bank etc.)• It has shifted its focus from product-awareness to product-preference

advertising

SWOT Analysis

• Strengths:-• Strong corporate

governance model• Quality products• Adaptability to changes• Strong Brand name• Large networks• Leading company in

insurance sector• Diversification of funds• Well Efficient Management

• Weakness:-• Less awareness about

all products of life insurance in market

• Low advertising• Focus only on URBAN

areas

• Opportunities:-• Fast growing economy• Scope for opening of new

branches in state/country• High growth of ULIP industry• Increasing population will

increase in insurance business

• Increasing per –capita income in India

• Catering to the untapped Rural and Semi-Urban market

• Threats:-• Market uncertainty

(Recession)• Consumers do not

invest easily• Arrival of new entrants

in the insurance industry.

• Cut throat competition within the industry