How does Blogging Create and Support Knowledge Communities
Presentation on the intersection between blogs and communities, given for the ASIST panel on Blogs and Wikis in the Enterprise.
1. How does Blogging Create and Support Knowledge Communities Jack Vinson Knowledge Jolt, Inc. www.jackvinson.com[email_address] 2. 3. Communities: formation About: Common interest In public: science, religion, family, shared history, neighborhood In organizations: work processes, work problems, academic discipline, company history People gathering In a physical space Online at a specific venue: bulletin boards, forums, mailing lists, 4. Communities: existence Why do they stay together? Leadership Common interest / purpose Shared space (physical or virtual) Why do they disband? Passion (central purpose) fades Change / Loss of space 5. Weblogs / Blogging Individual author (generally) Frequently updated Reverse chronological postings Topics to the authors interests Lightweight content management system 6. Blogs general layout 7. Layout single entry Title Quote Comments Body Other articles withthe same topics 8. Blogs and communities? Communities are aboutcommoninterest Blogs are aboutmyinterests 9. Blogs and communities? On the other hand, blogs are all about connecting with the larger world Heres something I find interesting Heres something Jane wrote, and this is why I think you should read it. Would I write if no one were reading? Hints of community: calls for help, quotes, links, blogrolls, comments, trackbacks 10. 11. Hints of community in blogs Community of readers A-list bloggers have thousands of readers Readers are willing to help when directly called upon Very much a one-way street 12. Hints of community in blogs Favorite sources Many blogs list their favorite blogs in the sidebar (blogroll) Quoted sources Many bloggers quote other bloggers and other websites that inspire their writing Get a sense of the wider world in which the blogger operates 13. Hints of community in blogs Comments Readers can leave their responses directly on my website Sense of community can develop around those who write Little opportunity for participants to interact without the blog 14. Hints of community in blogs Tools that can find who is talking about what has been written here Trackback Search Technorati:www.technorati.com Google site search / blog search TalkDigger:www.talkdigger.com 15. Community in blogs A community of bloggers Write about similar topics Read each others blogs Get to know one another Draw on each others writings to extend ideas and share their point of view 16. Community in blogs Traditional online community behavior Frequent writers Discussions in commentsDiscussions across blogs Plenty of readers who belong to the community, yet are not actively vocal (lurkers) 17. Discovering a community Comments, Blogroll, Trackbacks, Search Analyzing linking behavior SNA - Who links to whom Text analysis to find similar blogs WayPath, Watson (both mothballed) 18. Building a blogging community Is it possible to engineer a blogging community, akin to creating a Community of Practice in your business? Will they participate? Critical mass? Technology? 19. Building a blogging community Issues How to make the connections? Champion / Leadership with individual ownership of blogs Passion and engagement Need Active writers, readable commentary Passionate writers Topics that matter to many people 20. In the end Communities of bloggers exist Building the communities can be just as difficult as with traditional CoP Communities are about shared interest Blog communities are about shared passion 21. References McKinsey Quarterly Harnessing the power of informal employee networks , 2007 Number 4 The role of networks in organizational change , Web exclusive, April 2007 Mapping the value of employee collaboration , 2006 Number 3 Lilia Efimova has written extensively about weblog conversations and done some of these analyses ( http:// blog.mathemagenic.com )Anjo Anjewierden has been writing tools to analyze blogs from a number of perspectives ( http://anjo.blogs.com/metis/ )