Why GoPro popped today.
Why GoPro Inc Stock Popped Today What: Shares of GoPro were looking flashy once again today, rising as much as 13%, thanks to bullish coverage initiated by JMP Securities . Source: company website So what: JMP slapped s $60 price target on the wearable-camera maker, saying that it is just beginning to take advantage of the many opportunities in an industry it estimates to be worth $70 billion. Source: Wikipedia So what: In addition to revenue from camera sales, GoPro brings in income from advertising on its YouTube channel, and has just begun expanding its advertising capabilities through other platforms. Source: Wikimedia Commons So what: Alex Gauna, the JMP analyst, said its first mover and financial advantages will allow it to capitalize on opportunities to monetize its technology and brand. Source: Wikipedia Now what: GoPro shares have been on a wild ride since its IPO a few weeks ago, surging from its $24 initial price to close to $50, before falling back below $40. Source: Wikimedia Commons Now what: Still, the run-up seems deserved as the high- performance camera is the clear leader in its industry with over 90% market share, and is often used for extreme sports like surfing or skydiving. Source: Flickr Unlike many tech IPOs, the company is also profitable with $60 million in net income in 2013. First-quarter net income slowed this year, however, worrying investors. Source: Flickr Now what: With nearly 4 million cameras sold last year, the question for GoPro is can it go beyond being a niche product and bring in both new customers and enough ad revenue to justify its valuation. Source: Company website Leaked: Apples next smart device (warning it may shock you)