GOMC Pre-Campaign Report for

KababequeTeam Data DrillersAyush SaxenaRucha KulkarniVignesh KarthikeyanXiaoyu (Leana) ZhaoJoseph YuMalavika Kumar

Client Analysis & Campaign Design

• Indian Restaurant▫ Focused on Students

• Three Groups ▫ Holi▫ Coupon System▫ Home Delivery

• Each will have own ad groups

• Sample keywords

Budget Allocation

• 35% Holi

• 35 Coupons

• 30 Home Delivery

• Not fixed, will change

• Campaign run for three weeks

• Promote Holi as much as possible

• Coupons and Home Delivery on weekends

Performance Targets

• Increase…

▫ Average CTR by 0.1%

▫ CPC by $0.70

▫ Impressions by 20,000 (currently at 163,377)

▫ Average Time Spent on Site

• Decrease…

▫ Bounce Rate