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1 èþëÿ 2011 ã. ll FutureBit & AdLabs ÔÈÍÀÍÑÎÂÛÉ ÌÀÐÊÅÒÈÍÃ ÁËÈÆÀÉØÅÃÎ ÁÓÄÓØÅÃÎ

Future financial services marketing solodkiyv

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Page 1: Future financial services marketing solodkiyv

1 èþëÿ 2011 ã. ll FutureBit & AdLabs

ÔÈÍÀÍÑÎÂÛÉ ÌÀÐÊÅÒÈÍÃÁËÈÆÀÉØÅÃÎ ÁÓÄÓØÅÃÎ

Page 2: Future financial services marketing solodkiyv

08.2007-04.2009ÎÀÎ ÀËÜÔÀ-ÁÀÍÊÐóêîâîäèòåëü ïî ìàðêåòèíãîâûì êîììóíèêàöèÿì

04.2009-10.2010ÇÀÎ ÁÀÍÊ ÐÓÑÑÊÈÉ ÑÒÀÍÄÀÐÒÄèðåêòîð ïî ðåêëàìå è ïðîäâèæåíèþ ïðîäóêòîâ

11.2010-05.2011ÔÈÍÀÍÑÎÂÀß ÃÐÓÏÏÀ “ÁÊÑ”Äèðåêòîð ïî êîììóíèêàöèÿì

Ïîáåäèòåëü â íîìèíàöèè “Ïðîåêò ãîäà” 2006Ðåñòîðàí-ïëÿæ-ïðèñòàíü “Letobar”Ñàíêò-Ïåòåðáóðã

Ó÷àñòíèê ÌÌÔÐ 20083 ðàáîòû

Ïåðâàÿ ïðåìèÿ 2009“Áàíê â êàðìàíå”

Òðåòüÿ ïðåìèÿ 2009“Äåïîçèòû”

EFMAG 04'2010Ëó÷øèé ðîçíè÷íûé

ïðîäóêò

Âëàäèñëàâ Ñîëîäêèé

Ó÷àñòíèê Cannes Lions 2010

è Cannes Lions 2011

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs

Page 3: Future financial services marketing solodkiyv

Âëàäèñëàâ Ñîëîäêèé

Ïîäðîáíåå - â ìîèõ áèçíåñ-áëîãàõ:

http://slon.ru/blogs/vvsolod/

www.sostav.ru/blogs/27523/

www.snob.ru/profile/blog/9577/

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs

Page 4: Future financial services marketing solodkiyv

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs

ÈçîáðåòåíèåÂåðñèÿ 1.0

Íàïåðñòîê

Ñåðåáðÿíûé íàïåðñòîê ñ íàíîïîêðûòèåì

Øâåéíàÿ ìàøèíêà

Ëîøàäü â óïðÿæêå

Òðîéêà ñ ðàñïèñíûìè ñàíÿìè

Ïåðâûé êîíâåéåðíûé àâòîìîáèëü

ÌîäåðíèçàöèÿÂåðñèÿ 1.1

ÈííîâàöèÿÂåðñèÿ 2.0

Productdriven bank

Relationshipbased bank

Êàêîå áóäóùåå ó ôèíàíñîâîãî ìàðêåòèíãà?

Page 5: Future financial services marketing solodkiyv

Î ÷åì ìû áóäåì ñåãîäíÿ ãîâîðèòü?

Ïðèâëå÷åíèå êëèåíòîâÍîâûå êîììóíèêàöèèÍîâûå ïðîäóêòûÍîâûå ñòðàòåãèèÓäåðæàíèå è ëîÿëüíîñòü

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs

Page 6: Future financial services marketing solodkiyv

Îñíîâíûå òðåíäû

ÑåãìåíòèðîâàíèåÒàðãåòèðîâàíèåÀôôèíèòèâíîñòüÄèôôåðåíöèàöèÿOnlineÖåëåïîëàãàíèå

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs