Financial analysisBy Els Mestdagh

Table of content

• About Christian Dior• Revenue• Revenue by business group• Revenue by geographic region• Profit• Profit by business group• Comparison

About Christian Dior

• Fashion designer– Clothes– Accessories– Perfume– Beauty Products– Jewellery–Watches

Business Groups

• Christian Dior Couture• Wines And Spirits• Fashion and Leather goods• Perfumes and Jewelry• Selective Retailing• Other Activities

Revenue EUR in millions

2008 2009 2010 2011 Sem 10

5

10

15

20

25

Revenue by business group EUR in millions

2008 2009 2010 2011 Sem10

200

400

600

800

1000

1200

1400

1600

1800

2000

Christian Dior Couture

Wines And Spirits

Fashion And Leather Goods

Perfumes And Cosmetics

Watches And Juwelry

Selective Retailing

Other Activities

Revenue by geographic region of delivery in %

2008 2009 2010 2011 Sem10%

5%

10%

15%

20%

25%

30%

FranceEurope (excl. France)U.S.A.JapanAsia (excl. Japan)Other markets

Top 3 Earnings by continents2011 Semester 1

• 1 Asia• 8% + 28% = 36 %

• 2 Europe• 13% + 20% = 33 %

• 3 U.S.A• 22 %

Number one buyer by country

Europe Asia0%

5%

10%

15%

20%

25%

30%

35%

40%

0.138%

AsiaEurope

Profit EUR in millions

2008 2009 2010 2011 Sem10

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

3.6213.356

4.338

2.229

Profit by business group EUR in millions

2008 2009 2010 2011 Sem10

500

1000

1500

2000

2500

Christian Dior CoutureWines And SpiritsFashion And Leather GoodsPerfumes And CosmeticsWatches And JuwelrySelective RetailingOther Activities

Comparison

• Most earnings• Watches• Jewellery• Christian Dior Couture

• Most profit• Fashion & leather goods• Wines & spirits

END

• Sources• www.dior.com• www.dior-finance.com• Annual results• Financial reports

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