Social&MobileMediaEngagingandInterac3ngwithanAudienceontheMove

TylerReed

technology usage

it’smanythings

technologyispartofourlifestyle

con3nuous,par3alaBen3on

ourexpenseis3meandaBen3on

rulesofengagement

• beuseful• berelevant• don’tinterrupt• entertainme• makemefeelimportant

Mobileadver3singiscertainlyhere.But

isitover‐hyped?Well,Coca‐Colareckonsitcouldeventuallybe

spendingasmuchas50percentofits

adbudgetonmobile‐equivalentto$11billion.

mobilebenefits

• higherpenetra5onrates• directaccesstoconsumer• broaddemographics• mul5pletouchpoints

we’realwaysconnected

5mobiletrends

• instantmessaging&presence• loca3on• mobilevideo• usergeneratedcontent• micro‐content

we’llalwaysbeconnected

instantmessaging&presence

• cheapercommunica3on• replacingsms• informa3onresource• instantmul5mediatransfer• mul5plecommunica3oninstances• instantsocialgra5fica5on

whatisaroundme

loca3onbasedservices

• whatisaroundme?• LBSadver3sing• LBSservice(storelocator)• LBSsearch• friendsaroundyou• permissionbasedpresence

we’veadaptedtosmallscreens

mobilevideocontent

• mobilesoapies(mobi‐soap)• howIwantit,whenIwantit• bitesized• adfunded• click‐to‐video• visualeduca5on

wecreate,weconsume

mobileusergeneratedcontent

• mobilewikipedia• mobileblogging(moblogging)• videos&photos• geotagging• usermoderated• ci5zenjournalism

microcontent

• informa3onisbitesize• quick&easytodigest• limita5onofmobile• scaBereda;en5on

THANKYOU

TylerReedmobile:0826647797email:tyler@younique.co.zablog:www.tylerreed.co.zacompany:www.younique.co.za21stAugust2008

Foryour3me

aboutYouniqueYouniqueisasocial&mobiemediamarke3ngfirmthathelpscompaniesunderstandandapplythelatestsocialmediatechnologiesandmethodologiesprimarilytotheirmarke3ngcampaignsaswellaspublicrela3onsandtheenterprise.Youniquealsoassistscompaniesinengagingandinterac3ngwiththeyouth.