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What is corporate communication,corporate ethics,Aspects of corporate communication, communication for manager, conceptual skills, communication skills, and effectiveness skills.
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CORPORATE CORPORATE COMMUNICATIONCOMMUNICATION: : ESSENTIAL SKILLS ESSENTIAL SKILLS FOR MANAGERSFOR MANAGERS
Corporate communicationCorporate communication
►Builds strong business relationshipsBuilds strong business relationships► Internal and external co-ordination Internal and external co-ordination ►Builds and maintains the brand image Builds and maintains the brand image
of the companyof the company►Gives competitive advantage to the Gives competitive advantage to the
organizationorganization
Corporate EthicsCorporate Ethics
►Tell the truth.Tell the truth.►Prove it with your actions.Prove it with your actions.►Listen to the customer.Listen to the customer.►Manage for tomorrow…the future.Manage for tomorrow…the future.►Conduct public relations as if the Conduct public relations as if the
whole company depends upon it.whole company depends upon it.►Remain calm, patient, and good Remain calm, patient, and good
humored.humored.
Aspects of Corporate Aspects of Corporate CommunicationCommunication
► managing communication or fulfilling the communication management function
► dealing with controlled and uncontrolled
media
► serving both internal and external audiences
► proactive communication planning
► advocating communication strategies and tactics
Managerial functionsManagerial functions
►Defining goals, establishing strategies to Defining goals, establishing strategies to achieve goals achieve goals
►Developing plans to integrate and Developing plans to integrate and coordinate activities coordinate activities
►Organizing, Arranging and structuring work Organizing, Arranging and structuring work to accomplish organizational goals to accomplish organizational goals
► Leading, Controlling, MonitoringLeading, Controlling, Monitoring
Management Perspective in Management Perspective in Corporate CommunicationCorporate Communication
► Strategic and Operational Management Strategic and Operational Management Knowledge Knowledge
Develop strategies for solving public relations and Develop strategies for solving public relations and communication problems. communication problems.
Develop goals and objectives for the communication department. Develop goals and objectives for the communication department. Prepare a departmental budget. Prepare a departmental budget. Manage people. Manage people.
► Research Knowledge Research Knowledge Determine public relations to your organization. Determine public relations to your organization. use research to segment publics. use research to segment publics. Conduct evaluative research. Conduct evaluative research.
Cont….Cont….
► Negotiation KnowledgeNegotiation Knowledge
Negotiate with an activist public. Negotiate with an activist public. Help management to understand the opinions of particular Help management to understand the opinions of particular
publics. publics. Use theories of conflict resolution in dealing with publics. Use theories of conflict resolution in dealing with publics.
► Persuasion KnowledgePersuasion Knowledge
Persuade a public that you organization is right on an issue. Persuade a public that you organization is right on an issue. Use attitude theory in a campaign. Use attitude theory in a campaign. Get publics to behave as your organization wants .Get publics to behave as your organization wants .
CORPORATE COMMUNICATION CORPORATE COMMUNICATION MANAGERMANAGER
what does he do?what does he do?► Presents annual reports Presents annual reports ► Designs company documents on websites Designs company documents on websites ► Arranges shareholders meetings an press Arranges shareholders meetings an press
conferencesconferences► Presents corporate response to various incidents, Presents corporate response to various incidents,
such as a workplace accident, a threatened strike such as a workplace accident, a threatened strike ► Co-coordinating and organizing press conferences Co-coordinating and organizing press conferences
and event supportand event support
Conceptual SkillsConceptual Skills
►Using information to solve business Using information to solve business problems problems
► Identifying of opportunities for Identifying of opportunities for innovation innovation
►Recognizing problem areas and Recognizing problem areas and implementing solutionsimplementing solutions
►Understanding of business uses of Understanding of business uses of technology technology
Communication skillsCommunication skills
►Ability to transform ideas into words Ability to transform ideas into words and actions and actions
►Credibility among colleagues,and Credibility among colleagues,and
subordinates subordinates
• • Listening and asking questions Listening and asking questions ►Presentation skillsPresentation skills
Effectiveness skillsEffectiveness skills
► Contributing to corporate mission and Contributing to corporate mission and departmental objectivesdepartmental objectives
► Customer focus Customer focus ►Multitasking: working at multiple tasks in Multitasking: working at multiple tasks in
parallel parallel ►Negotiating skills Negotiating skills ► Project management Project management ► Reviewing operations and implementing Reviewing operations and implementing
improvements improvements ► Setting priorities for attention and activity Setting priorities for attention and activity ► Time managementTime management
Some other skills…..Some other skills…..
► Innovation Innovation ►Doing things differently, exploring new Doing things differently, exploring new
territory, and territory, and
taking risks taking risks ►Managers should encourage Managers should encourage
employees to be aware of and act on employees to be aware of and act on opportunities for innovation. opportunities for innovation.
