CORPORATE COMMUNICATON SKILLS

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What is corporate communication,corporate ethics,Aspects of corporate communication, communication for manager, conceptual skills, communication skills, and effectiveness skills.

Text of CORPORATE COMMUNICATON SKILLS

  • 1.CORPORATE COMMUNICATION :ESSENTIAL SKILLS FOR MANAGERS

2. Corporate communication

  • Builds strong business relationships
  • Internal and external co-ordination
  • Builds and maintains the brand image of the company
  • Gives competitive advantage to the organization

3. Corporate Ethics

  • Tell the truth.
  • Prove it with your actions.
  • Listen to the customer.
  • Manage for tomorrowthe future.
  • Conduct public relations as if the whole company depends upon it.
  • Remain calm, patient, and good humored.

4. Aspects of Corporate Communication

  • managing communication or fulfilling the communication management function
  • dealing with controlled and uncontrolled media
  • serving both internal and external audiences
  • proactive communication planning
  • advocating communication strategies and tactics

5. Managerial functions

  • Defining goals, establishing strategies to achieve goals
  • Developing plans to integrate and coordinate activities
  • Organizing, Arranging and structuring work to accomplish organizational goals
  • Leading, Controlling, Monitoring

6. Management Perspective in Corporate Communication

  • Strategic and Operational Management Knowledge
  • Develop strategies for solving public relations and communication problems.
  • Develop goals and objectives for the communication department.
  • Prepare a departmental budget.
  • Manage people.
  • Research Knowledge
  • Determine public relations to your organization.
  • use research to segment publics.
  • Conduct evaluative research.

7. Cont.

  • Negotiation Knowledge
  • Negotiate with an activist public.
  • Help management to understand the opinions of particular publics.
  • Use theories of conflict resolution in dealing with publics.
  • Persuasion Knowledge
  • Persuade a public that you organization is right on an issue.
  • Use attitude theory in a campaign.
  • Get publics to behave as your organization wants .

8. CORPORATE COMMUNICATION MANAGER what does he do?

  • Presents annual reports
  • Designs company documents on websites
  • Arranges shareholders meetings an press conferences
  • Presents corporate response to various incidents, such as a workplace accident, a threatened strike
  • Co-coordinating and organizing press conferences and event support

9. Conceptual Skills

  • Using information to solve business problems
  • Identifying of opportunities for innovation
  • Recognizing problem areas and implementing solutions
  • Understanding of business uses of technology

10. Communication skills

  • Ability to transform ideas into words and actions
  • Credibility among colleagues,and
  • subordinates
  • Listening and asking questions
  • Presentation skills

11. Effectiveness skills

  • Contributing to corporate mission and departmental objectives
  • Customer focus
  • Multitasking: working at multiple tasks in parallel
  • Negotiating skills
  • Project management
  • Reviewing operations and implementing
  • improvements
  • Setting priorities for attention and activity
  • Time management

12. Some other skills..

  • Innovation
  • Doing things differently, exploring new territory, and
  • taking risks
  • Managers should encourage employees to be aware of and act on opportunities for innovation.

13. Thank you