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RE-INVENTING YOUR MOBILE BANKING CHANNEL
3Digital banking
“Over 50% of customers want banks to incorporate social
and human aspects of services – such as more personalised customer
service and tailored advice – into online and
mobile banking”KPMG
“Technology is on the go. In five short years, at least three of every
four customer interactions will be online or mobile “
Accenture
4Challenges
Time to market
Customer experience
Niche competition
Marketing & sales
Loyalty
Generating revenue
Cross-sell & up-sell online
Reducing costs to service
Customer satisfaction
Enhancing security
New innovations
Siloed back office systems & operations
5
BankWorld provides capability for:
Personalised product offers
Innovative services delivery
Banking convenience
Introducing CR2’s Omnichannel BankWorld Mobile platform
6BankWorld Mobile
SMS
*288#USSD
APP
MOBILE WEB
One platform for all mobile technologies
7SMS money transfer
To send money to another person text the following message
SMSEpay [amount] [mobile
number]
TO“50101” (CR2 Bank)
Where [mobile number] is your recipient’s number
epay 20 +962791234567
Example
8Person to person payment P
erso
n 1
Pers
on 2
Text Received
Reply
CR2 Bank confirmed transfer of 25.00 from your account to 0876825510 (Jack Murphy).
Text to Send
Back
EPAY 0876825510 25.00
Text Received
Back Send
CR2 Bank confirms that you have just received a payment of 25.00 from 0872497556 (Keith Holmes)
Person 1 Acc Person 2 Acc2 5
9Extensions to the basic system
TAXI TAXI
TAXI
Text Received
Reply
Text to Send
Back
Text Received
Back Send
EPAY TAXI 1047 43.00
CR2 Bank confirmed transfer of 43.00 from your account to TAXI1047 (x Cabs).
EPAY Acc Public ID Public Name Acc Ref Bank Ref Date..1 TAXI1047 X Cabs 12345
2 TAXI2912 City Taxi - Joe 54321
3 TAXI2913 City Taxi - Fred 33333
4 SHOP1078 Spar- Meath St.
The bank may offer a service to small business’s to give friendly/standard’ names to services
CR2 Bank confirms that you have just received a payment of 43.00 from 0872497556 (Keith Holmes)
10Automatic acquiringP
erso
n 1
Pers
on 2
Text Received
Reply
Text to Send
Back
EPAY 0876825510 25.00
Text Received
Back Send
Person 1 Acc Person 2 Acc2 5
CR2 bank has transferred 25.00 to
a new account <<08712345>>, and notified the recipient.
CR2 Bank has just opened an account on your behalf, with a lodgement of 25.00 from <Keith Holmes>. Text ‘help’ to 53152 for more information.”
Using e-accounts:The bank can open an account on behalf of
the customer
FOR MORE INFORMATION,VISIT
WWW.CR2.COM
Phone: +971 438 75 205Email: [email protected]
CR2 Limited9D Beckett Way Park West Business Park Nangor RoadDublin 12
KIERAN KILCULLENChief Commercial Officer
