Ross McCulloch
@ThirdSectorLab
www.rossmcculloch.com
0141 554 1587 | 07515162686
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All of today’s resources: delicious.com/thirdsectorlab
New guide on OSCR websitecovering strategy, content planning and policy examples
Questions to consider...
How can social media help me get my job done?
What channel is best for reaching my primary audience?
How do I help my beneficiaries tell their stories?
What content will be interesting & useful to my primary audience?
Do I require specialist training to make the most of video, audio, writing for the web, SEO, social media measurement and email marketing?
Am I free to take risks and try new ideas?
How will I know what success looks like?
What will this look like practically in my day to day work?
The average Facebook user has 1500 potentialnewsfeed stories per day. Only 20% make the cut.
Twitter and Instagram have rolled out Facebook Edgerank-style algorithms.
People on social media channels engage with content that is either interesting or useful to them.
Content ideas for Facebook, Twitter, YouTube, Instagram, Snapchat, your blog and beyond...
Ask questions. Understand your users. Spark debate.
Use audio to tell powerful stories.
Interview volunteers, fundraisers, staff, beneficiaries...
Cats, children and comedy. Three Cs that never fail.
User-generated content is gold dust.
Use it as an opportunity to convert.
User-generated content is gold dust when done well.
Piggyback on breaking news.
Combine channels effectively.
Don’t be afraid to ask for recommendations.
Don’t just use Twitter to broadcast.
Engage in thought leadership.
Go to where your audiences are.
http://www.guardian.co.uk/uk/2012/dec/11/huge-amount-of-cannabis-twitter
Don’t take yourself too seriously.
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
Scottish Networking Group
18 October 2016
Glasgow
#ccscots
Making the most of social media
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