Transcript

W H A T Y O U N E E D T O

K N O W B E F O R E

B U Y I N G A

DIAMOND

ENGAGEMENT

RING

The diamond engagement ring is a

symbol of love recognized in many

parts of the world. One of the best

ways to let someone know how

much you care about them. Before

you make your final selection,

however, here are a few things you

need to know about buying a

diamond engagement ring.

A SYMBOL OF LOVE

Some people will tell you there’s a

“right” amount to spend on a

diamond engagement ring. Many will

tell you to spend anywhere from one

to three months’ salary. Don’t listen

to these “rules” – the right amount

to spend is whatever you can afford

and feel comfortable spending.

THERE ’S NO “RIGHT”

AMOUNT TO SPEND

One important thing to remember is that you’re not buying an engagement ring for

yourself. While most brides will gladly tell you they love their engagement ring, more

than half also admit that what they got wasn’t exactly what they wanted.1 Keep in

mind what your partner’s taste is, and use it to guide your decisions.

YOUR

PARTNER ’S

TASTE

MATTERS

While the traditional image of marriage

proposals is the groom-to-be surprising

his intended with a ring he bought

himself, the truth is that many brides

help shop for their own engagement

rings. 31% of brides helped pick their

ring, and 34% said they were “somewhat

involved” with the decision.1

YOU DON ’T HAVE TO

DO IT ALONE

If you don’t want your

intended to come along, you

can also bring a friend or family

member to be a sounding

board. It might be particularly

helpful to bring along someone

who knows the other party and

their tastes so they can offer

insight into what they’ll think.

BRING A FRIEND OR FAMILY MEMBER

Most people don’t know their partner’s

ring size off the top of their head, but

the good news is that there’s an easy

way to get the size of your engagement

ring right the first time. When

shopping, bring one of your partner’s

regularly-worn rings along with you.

The jeweler can use it as a sizing guide.

IT ’S BETTER TO GET THE SIZE

RIGHT THE FIRST TIME

The quality of a

diamond is determined

by the four C’s: cut,

color, carat, and clarity.

Don’t let a salesperson

sell you on a diamond

by its carat weight alone

– do a little research on

what the other three C’s

really mean, and ask

about those as well.

REMEMBER THE 4 C ’S

Carat, clarity, cut, and color aren’t just numbers that are made up by the jeweler –

every commercial diamond is inspected by a gemologist, and has an official report

written about it. Before you take a salesperson’s word, ask to see the report on

any diamond you’re thinking of buying.

REQUEST

CERTIFICATION

The Diamond Vault has been

importing and selling high-

quality diamonds for decades,

serving customers in Scottsdale,

AZ and beyond.

To browse our full selection,

visit www.diamond-vault.com.

http://www.businessinsider.com/buying-an-engagement-ring-2011-9#nearly-all-brides-

loved-their-engagement-rings-but-less-than-half-said-it-was-exactly-what-they-hoped-for-1

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