Slide 1
Welcome to my Presentation
Presented byMd. Mosiuddin HishamId: 151007102
hisham (h) -
SITUATION ANALYSIS
Walton is a Bangladeshi company. Beside the other products
Walton mobile is holding a good market share in Bangladesh. Every
day it is competing with the international brands like Nokia,
Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost,
good looking, and provide high quality.
MARKET SUMMARYCompanies try to attract customers ofdifferent
levels through providing qualityproducts. Walton mobile
providesdifferent types of mobiles as marketoffering.
MARKET DEMOGRAPHICSThe total targeted population is 10 million
users.
There is an almost equal ratio between male and female users
Ages from 18-51 are seen to use Walton mobiles frequently.
Users enjoy using normal Walton mobile phones with its easy
functions.
Aged people can fulfill their needs by its general
facilities.
Teen and mid agers have great fun with the androids.
MARKET NEEDSQuality productsInnovative featuresCustomer
service
Android phone Windows phone
MARKET TRENDS
SWOT
HARMFULHELPFULSWOT Analysis
SWTO
STRENGTHLocal brand loyalty.Manufacturing plant very near to
capital.Qualities in all 65 districts.120 Walton piazzas.Wide range
of product.Good quality in low Price.Superior brand image.
SWTO
WeaknessUnable to capture high income group.Relatively new in
market.Production halted by lack of power.Reliability and trust.Non
listed company.Lack of variety.
SWTO
Opportunities Achievement of sales growth through introduction
of new product.Introduction of sales in major cities.Only company
to export electronics.Potential untapped market in Africa and
Eastern Europe.Tax break on import of part.New innovation and
technology.
SSTS
ThreatsUnethical competition prevailing in the market.Market
share dominated by foreign brands.Compare like LG-Butterfly,
Sony-Range in line of start their own manufacturing plant in the
country.Price inflation.Corruption in ports harming
import.Competitors new product and innovation.
PRODUCT OFFERING
The first type of mobile that has been developed is Walton b
series. Maximum of which are simple mobile phone in character.Then
they introduced Walton L, T, Q series which are actually multimedia
phones.At last Walton has introduced primo series in the market.
This series is androids that are smart phones, which are made with
the latest technology.
CRITICAL ISSUESEstablish itself as the premier mobile accessory
company.
Pursue controlled growth that dictates that payroll expenses
will never exceed the revenue base. This will help protect against
recession.
Constantly monitor customer satisfaction, ensuring that the
growth strategy will never compromise service and satisfaction
levels.
MISSIONWalton mobiles mission is to provide the customer withthe
premium mobile phones and accessories available.Their motto is
Walton mobile at every hand. BasicallyWalton mobile wants to serve
the customers with world class service.
MARKETING OBJECTIVESMaintain positive, strong growth each
year.Achieve a steady increase in market penetration.Decrease
customer acquisition costs by 1% per quarter.
MARKETING STRATEGYMARKETING RESEARCHWalton mobile has its own
research team.This team is always in the search to find
theopportunities, lacking and other activitiesof Walton mobile.
Sales 201120122013General needs $455740 $598877
$687785Necessities $72918 $95820 $110842
Recreational$57890 $102367$123659
Total sales $586548 $694697$797807
FINANCIALSSALES FORECASTWalton mobile feels that the sales
forecastfigures are conservative. It will steadilyincrease as sales
as the advertising budgetallows.
CONTINGENCY PLAN
Difficulties and RisksWalton is an Internet-based start up
organization. So most of the time customers cant access its
product.An entry into the market by an already-established market
competitorWorst-Case RisksDetermining that the business cannot
support itself on an ongoing basis.Having to liquidate equipment or
intellectual capital to cover liabilities.
Referencewww.waltonbd.comwww.lightcastlebd.com
