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Make Your Marketing Memorable Through Visual Storytelling

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http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613

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Social Media Todays numbers are growing exponentially lately, which is great for Jive because as we develop new content we ccan

WE are unique in our reach

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#SMTLiveOur SpeakersEkaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, as well as upcoming book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @Ekaterina

Jessica Giogliois the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin Donuts social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the companys first-ever blog, Behind the Beans, Jessica enjoys celebrating DD fans & giving them a front row seat to whats brewing at Dunkin Donuts.@savvybostonian

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Make Your Marketing Memorable Through Visual Storytelling

@Ekaterina

@Ekaterina

@Ekaterina

Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.

A picture is worth a thousand words@Ekaterina

Images speak to the heart@Ekaterina

Images transcend cultures and languages@Ekaterina

Images tell stories@Ekaterina

208,300 photos are posted to Facebook27,800 photos shared on Instagram100 hour of video are uploaded to YouTube

@EkaterinaEvery Minute:Pics it or it didnt happen

Average modern adult attention span is between 2.8 and 8 seconds.90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster by brain than text.94% more total views attracted by content containing compelling images than without.Viewers spend 100% more time on web pages with videos.

@EkaterinaMarketers Why?

@Ekaterina

In the age of infobesity, there are several ways to stand out from the noise. Visual storytelling is one of them.

Use Infographics@Ekaterina

Publishers who use infographics grow in traffic an average of 12% than those who dont

Pinterest is a great traffic driver!@EkaterinaPinterest accounts for 25% of retail referral traffic (> than G+, YT, LI)

Sephoras Pinterest followers spend 15X more that their Facebook fans

Slideshare is a go-to network for biz info and education @Ekaterina

Slideshare is fantastic for lead gen!@Ekaterina

Boost Your Newsletter Open Rates With Cartoons @EkaterinaMarketers using cartoons see newsletter open rate of 45% vs. 5-8%

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@EkaterinaFind Ways to Add Humor

H&R Block: The hipsterfication of taxes http://www.hipstertaxcrisis.com/

Add Value.@Ekaterina

Add Value + Entertain.@Ekaterina

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Customize for every platform.@Ekaterina

Make marketing personal!

@Ekaterina

@Ekaterina

Make marketing personal!

@EkaterinaDont just create marketing campaigns.Build Tribes! Inspire Movements!

www.ekaterinawalter.com @Ekaterina

Keeping Passionate Fans Running With Visual Storytelling

Jessica Gioglio @savvybostonian

A BranDD Built For Social Media & Visual Storytelling

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We dont own our social media channels - our fans doDunkin Donuts Social MantraDd

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Where To Run on Dunkin

11 MM+ Facebook Fans 3,500+ YouTube subscribers 2.1MM video views 510,000+ Twitter Followers

4,900+ Pinterest followers

38,700+ Google+ followers

100,000+ Instagram followers

19,000+ Vine followers

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DDefining The Business Case For Social

Cultivate & celebrate a highly engaged, loyal online community of DD fans

Reinforce Dunkin as an all-day, everyday destination (menu items, loyalty, mobile)

Support go-local needs of business in U.S. and abroad

Support brand growth & awareness in new markets

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Why Visual Storytelling?

Changing Consumer Behaviors & PreferencesBranDD PersonalityAlignment With Business Goals & Objectives

Storytelling Strategy: The Magic Is In The DD Mix

Celebrate & Engage Fans

Own the Everyday

Sprinkle in Special Promos/Initiatives

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Lesson #1: Celebrate Fans & Put Them In The SpotlightDDs Facebook Fan Of The Week (FotW)

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Lesson #2: Embrace Your Fans As Storytellers #mydunkin

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Lesson #2: Embrace Your Fans As Storytellers #mydunkin

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Lesson #3: Personalize Your Story

Lesson #4: Leverage Promotions To Curate Amazing Content#dresseDD Halloween Twitter & Instagram ContestInspired by fan behaviorHighly creative, share-worthy user-generated contentFun and irreverent, yet puts the branDD front and centerSupports brand shift into highly visual social media content

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Lesson #5: Embrace UnexpecteDD Opportunities For Engagement

ESPN/Vine Monday Night Football Program

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Key TakeawaysCelebrate fans by putting them in the spotlightEmbrace visuals to tell your storyTailor content & messaging to targeted audiencesUse community insights to structure contests, promotionsTake a 360-degree approach maximize traditional & media integrations through social

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Questions?

@savvybostonian

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