Transcript
Page 1: Visual Literacy: Graphics Tell The Story 2014

“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.”

WHAT’S VISUAL LITERACY?

Marty Sklar, former president ofDisney’s Imagineering Division

Page 2: Visual Literacy: Graphics Tell The Story 2014

Printing Logos on Products(aka Logos-on-Stuff)

IS NOTVisual Literacy

Page 3: Visual Literacy: Graphics Tell The Story 2014

THIS IS A LOGO

Page 4: Visual Literacy: Graphics Tell The Story 2014

THIS IS VISUAL LITERACY

Page 5: Visual Literacy: Graphics Tell The Story 2014

ANOTHER POPULAR LOGO

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TELLING THE RIGHT STORY…

TO THE RIGHT AUDIENCE


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