Elisabeth AlidouISCOM Paris 03/06/2016
360° VIDEO & VIRTUAL REALITY
VR EVOLUTION
1
2
34
Entertainment phase (Oculus Rift, Playstation)
(1950/60) The Sensorama /‘Headsight’
US Air Force and NASA Ames for military training
Reaching the “average” consumer
THE FAVORING FACTORS OF THE NEW VR TREND
TECHNOLOGY MAPPING
Newness creates a buzz effect
A powerful way to connect emotionally to consumers
Meaningful content that initiates a long
term relationship
WHY USE IT ?
WATCH FOR OPPORTUNITIESCROSS MEDIAGRAPHENE
8K, 5G & WEB GL
MIXED REALITY…… DREAMING IN THE
REAL WORLD
WHAT IS MIXED REALITY ?
VR AR MR
digital environments that shut out the
real worlddigital content on
top of the real worlddigital content that interact with your
real world
Meta Hololens Magic Leap
THREE MAIN ACTORS
“illusion of depth created by beam-spitting tech to reflect light into users’ eyes”
“three-dimensional, water like component that manage the flow of photons that ultimately create a digital light-field signal”
Source: Wired
INDUSTRIES
“Providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality”
Terry Myerson, Microsoft EVP
CONSUMER BEHAVIOR
Measure distances and teleport from
place to place
CASE STUDY N.1: NASA PROTOSPACE
Imaging data captured
from the Curiosity rover creating a detailed view of
Mars
Talk to a NASA
researcher, flagging in your view exactly
what he discusses
MICROSOFT HOLOLENS AND THE NFL LOOK INTO THE FUTURE OF FOOTBALL
View the field from all angles
without the need to look at another
screen
CASE STUDY N.2:THE NFL
Extended beyond your TV
screen, with displays, player stats and
replays
Favorite players can be brought to life through high-definition, 3D
displays
Collaborate
BENEFITS OF THIS TECHNOLOGY
Save costs
Visualize
Digital Advertising
Agencies need a dedicated Think
Tank
NEW DECADE IN DIGITAL ADVERTISING
Free, limited radius Wifi Access point and router
DRM can be used to protect content,
and increase stickiness of people
visiting the outdoor
CONCLUSION
SOURCES• http://www.orlandosentinel.com/business/technology/os-ucf-augmented-reality-work-20160509-
story.html Local research tackles mixed reality for business, training • https://www.digitalbodies.net/augmented-reality/whats-inside-microsoft-hololens/ What’s Inside
Microsoft HoloLens? • http://www.orlandosentinel.com/business/technology/os-ucf-augmented-reality-work-20160509-
story.html Local research tackles mixed reality for business, training • http://www.wired.com/2016/04/magic-leap-vr/ The Untold Story of Magic Leap, the World’s Most
Secretive Startup • http://www.engadget.com/2016/04/19/magic-leap-reveals-more-about-its-mixed-reality-tech/
Magic Leap reveals more about its 'mixed reality' tech • http://uploadvr.com/hands-nasas-mixed-reality-hololens-tools/ Hands-On With NASA’s Mixed
Reality HoloLens Tools
• http://www.theverge.com/2016/4/19/11459498/five-burning-questions-about-magic-leap-after-wireds-huge-profile Five burning questions about Magic Leap after Wired's huge profile
• https://www.youtube.com/watch?v=yumCpRXouFw CBS Magic Leap Software developers kit. Biggest thing happening in Silicon Valley, everyone is in this game
• https://www.youtube.com/watch?v=BLkFWq_ipCc The Untold Story of Magic Leap, the World's Most Secretive Startup
• https://www.youtube.com/watch?time_continue=1&v=A2y12s7FHxA AR, VR, MR
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