Download pptx - Vietnam mobile day 2012 monetizing mobile apps games - rubycell

Monetizing Mobile Apps, Games

RUBYCELL ENTERTAINMENTMobile Day 2012

Who am I? Who are we?

Do Quoc Khanh, 1984 facebook.com/doquockhanh twitter.com/doqkhanh

RubyCell, 2010 http://rubycell.com facebook.com/rubycell twitter.com/rubycell

Agenda

Build Your Own “MarketPlace“ On-device Subscription Virtual Goods Paid App Offerwalls – Pay Per Install Free Apps, In-app Advertising

Agenda

Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install

Success case studies

China team, “Go Launcher” for Android


Go Launcher”◦ 10,000,000 - 50,000,000◦ 66 products on publisher home◦ Build-in store to selling stuffs◦ Sell everything for $0.99 or free

Themes Widget Application plug-in

About the “MarketPlace”

App has its “MarketPlace” should have◦ Huge user-base with high active users ratio◦ A in-app store, where user buy something to

improve or change app’s features and user interface

◦ An APP or website for designer/developer to create plug-in, themes, contents and sell them

◦ Lot of marketing tools and a purchase platform

Agenda


On-device subscription

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service.

Predictable and constant revenue stream !!


LAST PASS

Mobile Subscription in Vietnam

Great content is required Great users are required Should work as mobile client for a classic

services◦ PC Services: password manager, xem phim◦ Mass Media: TVs, News

Agenda



Alley Labs (Hanoi)◦ Meteor Blitz, $2.99 - Since 2010

Success case studies (cont)

ColorBox Software◦ Rip Off, $0.99, 2 millions downloads for only 4

days◦ Dalton, $0.99, over 2 millions downloads

Behind the "SUPERSTAR"

They all are professional They have a lot of experiences, there is no

room for the beginner They have tons of killer ideas in their

handbook They know all others on the market and in

the industry

Classic model

• Only Paid version

• Lite/Paid versions

• Cheap paid + In-app billing version

• Trail/active model

Top questions

Could we create a killer app in Vietnam with/for Vietnamese?

YES, but VERY HARD !!

Why they fail 99%

Passion, again? Talent’s problems Creative process, is it hard? Sound creation: sound FX, background

music design The RED ocean

Agenda


Ad-supported

Is is work? In Vietnam, with apps for Vietnamese?

Categories◦ Admob vs Direct sold◦ Rich Media / Full screen ads◦ Delay to skip button

Professional In app ad optimization Why tips and Trick do not work

Is is work?

YES or No For Vietnamese? Market size is increasing

Why monetize with Admob or iAd?

Because it WORK! It works really well!

Monthly statistic data from a Vietnam Company

Better eCPM

Higher “Fill Rate”

Much better revenue at weekend

Categories

Banner Ads◦ Size: 3

Android 320x50, 300x250 iPad: 120x600, 300x250, 468x60, 728x90

◦ Platform: iOS, Android, Website For Mobile Device Rich Media / Full screen ads / Video ads

Delay to skip button Notification Ads for Android

How to make $300 a day

Select scene/layout/section to place ad is not easy◦ Why user enter the section ◦ Do they want get out◦ Ad query by keywords for every sections◦ Do not place ad in the “middle” section

Design product for ad-supported business from the first concept design

How to make $300 a day

Select ad rotate duration (Automatic refresh) base on “Median Session Length” – need tools to get MSL

“Ad Network Mediation” bring a better eCPM Use “Filter Settings” to make sure your ad is

safe for your audience The default “Age Appropriate Ads” for

admob ad is a trap for the beginer

Optimization

Have you got enough statistic data? Optimize every smallest pieces Tools

◦ Google analytic for mobile◦ Store’s analytic for developer◦ Flurry◦ Your own analytic tools

Agenda


Virtual goods

Virtual goods are non-physical objects purchased for use in online communities or online games.

Virtual goods are about an experience, just like movies.

Success case studies : X-City


A Game in PAPAYA Network IN THE FIRST MONTH

◦ 280,000 installs◦ 11,000+ votes◦ 4.7 ratings◦ 16% paying conversion◦ $9.17 ARPPU

Convert 1 in 6 users to a paying

The numbers

”This year, revenue from virtual goods in mobile games is expected to hit $500 million in the U.S., up from $350 million in 2011, according to The Inside Virtual Goods report being released today.”

⇧ 42% UP

http://www.insidefacebook.com/2012/03/06/announcing-inside-virtual-goods-spending-and-usage-patterns-of-the-social-and-mobile-gaming-audience-2012/

VGs for games

VGs for applications

VGs sale

VGs Categories◦ Build-in virtual goods◦ User-created virtual goods

Design product to maximize your VGs sale◦ Circle – Circle – Circle ◦ Find the best prices◦ Using the same method in sale and marketing

Improve Retain Users ratio with VGs ◦ Interaction quality is king◦ Micro economic design in game◦ What could i have

VGs sale (cont)

In-app Marketing for VGs◦ Marketing channel in the product◦ Awesome graphic and UI design for your shop

Agenda


Offer-wall

Success case studies Did it work? How good is it? The killer idea for startup in Vietnam Where to find the best company provide

offer-wall service?


Glu Mobile with Gun Bros Results

◦ Gun Bros has reached more than 6.8 million downloads, with Tapjoy providing scalable and effective promotion

Did it work? How good is it?

YES More revenue for your app

◦ 10-20% The numbers

◦ CVR: 14.9%◦ eCPM: $5.90 ◦ CTR: 21.7%

Offer wall views and VGs purchase

The killer ideas for Vietnam

It best suit for Android and our local users (Vietnamese) will like it because◦ Everything is free◦ People don’t like ad◦ Offer-wall and Rewarded Installs method create a

strong revenue stream

Where to find the best company provide offer-wall, PPI service?

TapJoy Flurry AppCircle EverBadge AppBrain

Thank you !