Download pptx - Uwm women leaders advertise yourself - personal brand

Advertise yourself!

Building your personal brand with social networking

Friday, 30 April 2010

Goal• You understand how important your digital

brand is to your everyday life• You take away two actions from the many

suggestions and improve your digital brand by Monday

• Please ask questions at any time!

Friday, 16 April 2010 2

Most Americans are invisible…We have a small network of people who know us at work or in our neighborhoods… maybe 100 to 500 people….

In today’s highly competitive society, becoming well known is a necessity and you need to take care of your image…


Everybody has a personal brand• You are responsible for protecting and

promoting it.• Whether you like it or not your brand

includes– Your appearance (don’t forget about online photos)– Your personality (even on your bad days)– How you communicate – verbal, non-verbal, written, voicemail

greeting and messages, your online footprint– Your past roles, skills, experience and accomplishments– Your value propositionNever has it been more important or

challenging to manage your brandFriday, 16 April 2010 4

There are a lot of books about branding yourself…

But not many to help with your digital brand….


So….who are you?


But what about online?


What is Social Media?“a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations”--Charline Li and Josh

Bernoff, Groundswell


But it is not a trend anymore….• And it has evolved from just a personal

activity to a very professional one with businesses finding ways to connect with customers, employees etc.

• Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you…


Social media is here to stay….

Time spent on social networks accounts for

10% of all internet time2

4 out of 5 online Americans use

social technology1

2/3 of the global internet populations

visit social networks2

100,000 YouTube videos are

viewed per day

77% of the Fortune 500 are using some sort of social media

tool1

Visiting social sites is now

the 4th most popular online activity – ahead of

personal email2

1Forrester Research, 20092Nielson, Global Face & Networked Places, 2009Friday, 16 April 2010 10

Social Media’s Reach


Why build your brand online?• Career opportunities either now or in the future• Demonstrate your expertise• Build credibility with customers• Improve the image of your company• To understand how Gen Y is using Social Media

to communicate and break down barriers

• If you don’t, someone else will…


If you are looking for a job…• Facebook, Twitter and LinkedIn are the

fastest growing sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines1

1CareerBuilder, Will Tweet for Jobs, 2010Friday, 16 April 2010 13

What should I do first?• Define your brand• Go where people are that have similar

interests• Connect to the right people• Publish your content – find your passion and

voice it• Consolidate and display your activity


LinkedIn With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals.

1 in 20 U.S. users is a recruiter, headhunter, or HR professional.1

1LinkedIn.comFriday, 16 April 2010 15

What should I do on LinkedIn?• Make sure your profile is complete• Connect with ‘brand building’ associates• Join professional groups and contribute• Link your Twitter account to your LinkedIn

account to keep your content ‘fresh’• Start a group


TwitterTwitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2.

1twitterscore.net2ForresterFriday, 16 April 2010 17

What should I do on Twitter?• Start following people that interest you or are thought leaders in

their industry. A few people I follow:– Charlene Li– Al Gore– Jeff Joerres– 7Summits

• Re-tweet• Then….start tweeting!

– Build up a backlog of tweets– Share articles you find interesting by clicking on Social Media links

• Link your Twitter and LinkedIn accounts for maximum SEO• Use Tweetdeck on Facebook to share Tweets


FacebookFacebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook.

1Facebook Statistics, February 2010Friday, 16 April 2010 19

What should I do on Facebook? • Set your security settings to ‘Friends Only’• Be careful who you ‘friend’• Become a ‘Fan’ of groups that interest you• Share group content with your Friends


What about a Blog?• A blog can be great for your professional brand• It helps you crystallize your thoughts on a topic• You might help someone!• However, blogging is not for everyone– You WILL be criticized…online…for the whole world to

see

• There are lots of sites to help you get started– www.howtostartablog.org


Look for opportunities on industry or special interest sites…


Post your presentations on Slideshare.net – Make sure your name and bio are included


Monitor your brand• You can’t control it….but you can help to

steer it and add your own POV

• Use – Search.twitter.com– Google Alerts– Technorati


Your Brand Lasts forever…• Be Memorable• Never say ‘no’ to an opportunity• Be true to yourself• Stay consistent with your brand


Thank you.

Carissa [email protected] on Twitter

www.linkedin.com/in/carissarollins


mailto:[email protected]