Using Twitter to Engage Stakeholders, Enhance Communication and
Improve Culture
MASSP Principal’s Summit
Wendy Zdeb-RoperMichigan Association of
Secondary School PrincipalsExecutive Director
Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm
Participants will… Review a bit of Twitter 101. Consider personal vs. school Twitter
accounts as well as building vs. district accounts. Who Tweets what?
Learn how Twitter can enhance collaboration and celebrate your school/district.
Explore Twitter as a source of professional collaboration and learning.
Leave with actionable take-aways!
Session Learning Targets
Two Important Considerations: Should you have a personal
Twitter account or a School account (or both)?
Who should manage/have access to the school Twitter feed?
Twitter Accounts…
What should a District/School tweet about? Innovative strategies & school news Include links and pictures Influential education articles Thoughts and quotes - think aloud! Promote District/School meetings/events Tell people where you are and what you’re doing
What to Tweet
What should an District/School tweet about? Microblog using event hashtag from important
meetings. Support other educators - retweeting or
“favoriting” will show that you enjoyed a tweet. Some personal info - show your human side.
What to Tweet
Re-Tweet Good Stuff
What it looks like when you re-tweet something…
What it looks like when someone re-tweets you…
District Hashtags
Walle
d Lake
Conso
lidate
d Sch
ool Dis
tric
t
#wle
ced
District Tweetchat #wleced Tuesday Nights
How do you build a following? Tweet-Torial Host a webinar or a live session to help stakeholders
learn how to use Twitter. Use students or staff proficient in Twitter to facilitate
the Twitter night and/or a webinar. Focus on basics as well as using Twitter to follow
happenings at the school and for learning.
Engage Stakeholders
Don’t stop and start. Once you establish a feed, post daily.
Share the posting responsibilities with staff. Include Twitter info every time you do a
presentation…build your followers. If you start a chat, stick with it. It might be slow
to grow…get buy-in and ownership from your Board.
Twitter Cautions…
Twitter is an excellent way to learn and connect professionally.- Tweetchats- Follow conference hashtags- #Principals14- Follow education organizations, other
educators, schools, districts, researchers, etc.- Ask questions of your followers to get
feedback, input and ideas
Build Your PLN
Just last week, the Advanced Ed Conference was taking place in Novi: #aemi2014
Also last week, the Association for Middle Level Educators Conference was in Nashville, TN: #AMLE2014
Event Hashtags
What is your District doing with Twitter? Who manages your feed? Have you tried a Tweetchat? Do you establish #hashtags for events? How active of a Twitter presence is there at the building or
individual educator level?
What are your actionables from what you’ve learned?
Twitter Table Talk…
@TammyJacksonEJ @poolesa@JustinJennings6 @MrBernia@TracylnWilson @Mingchri@DonnaBoughner @NapDillon@Mike_Alley59 @eskyprincipal@Cfeneley @phungerf@shphilmore @PrincMrJensen@mikebaszler @jmessenger34@MrCarlsonSHS @scott_kapla@MrGabriel_GLHS @jarema_karen@AndyK_PHS @PeterLoFiego
MI Principal’s Who Tweet
@Lindenprincipal @PrincipalKMS @PrinRipmaster @MrDMcKay1 @vanderslicechri @JayVesperman @cwoolman06 @MsL_L_Wells @joezessin @bgrahamJPS @jordanbeel @phiteach @APChrisParker @melynchek @SPrestonBR @DebbieRedlin @GoPHSNorthmen @PrincipalLedlow @CarrieAmmons1 @ValerieBoggan
MI Principal’s Who Tweet
Grand Haven HS: @Ghhsbucs Lamphere HS: @LamphereHS Rockford HS: @RamPrideNews Novi HS: @Novi_HS Shepherd HS: @shs1greatthing O.E. Dunckel MS: @DunkelMS Parcells MS: @GPParcells Olivet HS: @Olivet_Eagles Carmen-Ainsworth: @CarmenAinsworth Holt HS: Holt_HS Portage Northern: @PortageNorthern
MI School Twitterfeeds
David Britten @colonelb Dan Jonker @dljonker David Tebo @tebotweets Karen McPhee @kmmcphee Nick Ceglarek @nceglarek Brian Davis @bdavisHPS Steve Matthews @docmatthews Ben Barton @BenBarton299 Kenneth Gutman @kennethgutman Kevin Ivers @LuckyBreak6 Stiles X. Simmons @StilesXSimmons Daniel Nerad @dneradsupt Tricia Hill @tlhill4 William Skilling
@SuptSkilling David Richards @DrDaveFPS Scott Koziol @scottkoz Peg Mathis @PegMathis Jose Vera @josenvera Rob Glass @glasr333 Dave Barry @dbarry05 Mary Marshall @marshallmary Ron Caniff @RCaniff
MI Superintendent’s Who Tweet
Dennis Furton @Dfurton Paul Hartsig @Paul_Hartsig Scott Felkey @sfelkey Michael Sweet @msweetwhs Gerald Hopkins @khpssuper John Prescott @SupfromYup Jeffery Haase @JefferySHaase Joseph Murphy @jmurphy36 Paul Shepich @Pshepich Jo Spry @SpryJo Tom TenBrink @tenbrinktweets Michael Paskewicz @DrPaskewicz Thomas Martin @Thomastmart Michael Sharrow@MichaelSharrow2 Matt Wandrie @SuptWandrie Charlie Schwelder
@CharlieSchwedle Vickie Markavitch @Vmarkavitch Christine Johns @ucsjohns Susan Meston @susanmeston John Searles @SuptSearles Ronna Steel @Steelronna Tony Habra @SupeTony
MI Superintendent’s Who Tweet
@ASCD @EducationWeek @NASSP @edutopia @TimElmore @Doug_Lemov @TeachingChannel @DanielPink @UWCEL @TechSmithEDU @MSUCollegeofEd @SchoolLeadersN @robertjmarzano @HuffPostEdu @MarzanoResearch @ACTStudent @OhioPrincipals @ACT
Ed Organizations, National Speakers, Researchers, Universities…
Twitter Resources
A new online support community called #Nt2T for new teachers to Twitter.
A five-part Twitter 101 ecourse aimed at getting novice social media users up and connected.
http://www.edutopia.org/blog
“Change can be a challenge. But change is also an opportunity; an opportunity to take the lead, to grow, to succeed. By all means, don’t fear change! Embrace it. It’s your only path to the future.”
- Sarah L. Sladek
Remember…
Wendy Zdeb-RoperMichigan Association of
Secondary School PrincipalsExecutive Director
Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm