Transcript
Page 1: Using social technologies to engage and empower the workforce

Empowering

the Workforce

with

Social Technologies

Colleen BurnsColleen BurnsInfluencer Engagement

Manager, IBMInfluencer Engagement

Manager, IBM

@colleeni@colleeni

Anna DreyzinAnna DreyzinEducation Program

Manager, IBMEducation Program

Manager, IBM

@adreyzin@adreyzin

Page 2: Using social technologies to engage and empower the workforce

Companies that use social business are 25% more productive

than their competitors

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#IAmGuilty of being anti-social #GetMeOutOfMailJail

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What if we all had Super Powers

at work?

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Skeptical?

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Many of us already working like super heroes

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Mobile - 75% of the world’s population have a mobile device2

Social - 25% productivity increase1

Cloud - 60% of CIOs indicate that cloud is one of their top 5 priorities3

Analytics - 63% competitive advantage4

Security – 21B Security hits a day thru IBM Security software

…using super technologies

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So what super powers So what super powers are the pacesetters using?are the pacesetters using?

Raise the Game -The IBM Business Tech Trends Study

Raise the Game -The IBM Business Tech Trends Study

Download:bit.ly/RaiseTheGame

Download:bit.ly/RaiseTheGame

Page 9: Using social technologies to engage and empower the workforce

Power of Employee Engagement: Smarter

Workforce

How do you empower your employees?How do you empower your employees?

"Engaged employees, they drive the client experience and

that in turn drives business results,

in that order.”

"Engaged employees, they drive the client experience and

that in turn drives business results,

in that order.”

Page 10: Using social technologies to engage and empower the workforce
Page 11: Using social technologies to engage and empower the workforce

Super technologies at work Super technologies at work

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Toronto WaterfrontToronto Waterfront

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Toronto WaterfrontToronto Waterfront

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Performance BicyclePerformance Bicycle

GO-TO destination for

cycling enthusiasts

Expertise Competitive

Differentiator

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Employees share their expertise Employees share their expertise in the online Learning Center in the online Learning Center

Up to 20% higher conversion from

the learning center compared to other

referrers

300%increase in traffic to the learning center in first

four months

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illy

PUT CUSTOMER EXPERIENCE FIRST

40% INCREASE IN TRAFFIC

70% CONTENT ONLINE IS STORYTELLING

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illy’s customer engagement

PUT CUSTOMER EXPERIENCE FIRST

40% INCREASE IN TRAFFIC

70% CONTENT ONLINE IS STORYTELLING

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Making your social network Making your social network work for you work for you

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Staying connected simplifies my life

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Staying connected simplifies my life

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HowHow do I get my do I get my super powers at work?super powers at work?

WORK SMARTER

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My company doesn’t have an internal social network.My company doesn’t have an internal social network.Can I use other social networks?Can I use other social networks?

94% of IBM is on LinkedIn94% of IBM is on LinkedIn

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Share knowledge with your network

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Answer questions and share

your insight with your network

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Thank and congratulate colleagues within your company’s

network

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Create an online

community to

collaborate and share

content

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Your expertise will grow

quickly as your

network makes you

smarter

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Listen Review your social networks for content

EngageShare answers or post questions

ConnectInvite colleagues to join your network

Add some power to your morning routine

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Earn your cape in 3 easy steps

Become a pacesetter Download the IBM Tech Trends Study: bit.ly/RaiseTheGame

Partner creativelyLook for partnering opportunities in non-traditional areas

IntegrateDeliver a bigger punch by combining technologies

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Technology + social savvy make Joe a hero in the office

Where will it take you?#IAmOutOfMailJail

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Page 32: Using social technologies to engage and empower the workforce

Colleen Burns Colleen Burns

@colleeni @colleeni colleeninches colleeninches

Anna Dreyzin Anna Dreyzin

@adreyzin@adreyzin annadreyzin annadreyzin

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