Deborah Smith is a Social Media Marketing Consultant and certified
LinkedIn Instructor who has conducted LinkedIn Training Workshops for
major Law Firms, Banks, Universities and Industry organizations. As a
sought after Social Media professional, Deborah provides public and private
training, consulting and coaching on developing winning strategies and
tactics for Blogs, Facebook, Twitter and LinkedIn.
Covert Job Searching While Still Employed
#1 Truth In Getting Hired
• Computers don't hire people. People Hire People.
• The number one source of new employees for corporations in the US is employee referrals.
» Not job boards.
» Not corporate career sites.
» Not newspapers.
» Not staffing firms or third party recruiters.
» And, not job fairs.
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What is the #1 Way You Can Connect With Colleagues, HR Professionals and Recruiters?
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February 2012: Forbes Magazine Reported a huge jump in revenues
from LinkedIn’s recruiting services making the company the fastest
growing public provider of corporate recruiting solutions.
Majority of HR Professionals and Recruiters report LinkedIn as their
#1 solution for recruiting passive job seekers.
What kind of first impression are you making?
Recruiters Use Google to Source Leads.
Google loves LinkedIn Profiles.
LinkedIn is becoming more and more accepted as a means to
connect professionally.
Are you accessible?
Why Linkedin?
Your Strategy • Look Great: Profile
Development/Optimization
• Start Networking: Network Building– Big vs. Small
• Proactive Job Research and Connecting
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Profile Development
Your First Impression 6
Now I understand exactly why so many candidates are in transition so much longer
than necessary. Their profiles completely “stink.”
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From “How Recruiters Search Using LinkedIn & What We Look For”
Your LinkedIn Profile
Is Your First Impression
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Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use.
Optimizing Your Profile
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Headshot, close up,
looking out
Most important
keywords. Do not
make them too
broad.
Insider Tip: “For me its about keywords. I normally am looking at titles, and
keywords and locations based on particular project I may be working on. I will
utilize connection, groups . On Linkedin its about connection so the larger your
network and direct connections, group connections etc. the better the chance of
being found.“ HR Professional
Profile - Top Area
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Summary of information from Down Below
Web site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the Label
Twitter Name/LINK Create a Personalized Public Profile URL
Summary and Specialties
Summary Section
2,000 characters allowed (2/3 page)
– Official Info about the company – Company specialties – products, services,
industries, geographies – Territories serviced – Info about you and your role – What makes you special?
Specialties Subsection
– 500 characters available – List keywords using commas and/or
bullets (ACRONYMS are OK)
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Recommendations Add Credibility
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Settings You Get There
from Here
Covert Tip
Who can see your activity feed?
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Everyone
Your Network
Your Connections
Only You
Covert Tip: Do not trust LinkedIn’s privacy settings. Best
Practice: Do not share anything you do not want to get back to
your employer. Do not participate in groups that will identify
you as a job seeker.
Everyone
Network
Connections
Only Me
Do You Want to Be Anonymous?
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Covert Tip: When researching people you
may want to connect with about a job,
Anonymous may be a good option or not.
What Do You Want Non-LinkedIn Users to See?
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Covert Tip: Let it all hang out
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Building Your Network
Quantity vs. Quality
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• Why a Big Network?
– Larger pool of 2nd and 3rd Tier Connections
– A greater chance of having a common
connection
– More respect, sought after
– Who to Connect With:
– Family, Friends, Alumni, Colleagues
Beware of LinkedIn’s “Gotcha’s”
LinkedIn gives you 3,000 Invitations Lifetime supply
“I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account!
Account Restricted? E-Mail Request re-instatement
Making Connections Through Groups
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Group Activity
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Anything you post in an Open Group will show up in your activity feed to
all of your connections.
If you post in a Closed Group (padlock icon next to the Group name)
then only fellow Group members will be able to see the information (it
will not show in your activity feed that is visible to your connections).
Covert Tip
Do not join the almost 25,000 “Job
Searching” Groups
Join Industry related groups. Many of
these groups will have “Job” postings.
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Researching Jobs and Companies
Searching Jobs on LinkedIn
Use Advanced
Search
Search Under
Keywords
Location
LinkedIn will
indentify your
contacts that are
connected to the
job poster.
Ask for an
introduction.
Researching Companies
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“ A search could reveal
your 1st degree and
2nd degree contacts
who are current or past
employees, employees
that share similar
groups, like
professional trade
groups, and alumni
organizations.
Covert TIP
Covert Tip: If you know a position is open at a certain company
or you want to work for a certain company, use LinkedIn to
research who the key people are that you need to connect with.
Following a Company
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Choose
what
notifications
to receive &
when
Using Advanced Search Techniques
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Search HR AND
“Human Resources”
Industry:
Pharmaceuticals
Results will provide
leads for you to
investigate. Join the
groups that these
individuals are members
of.
Search HR Professionals for Specific Industries and Companies
Keyword Searching
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Getting More Help
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Your Next Steps
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1. Complete and Optimize Your Profile
2. Build Your Network of Connections
3. Become Highly Visible Contributor, Be Helpful, Get
Noticed
4. Add Your LinkedIn URL to your Email Signature and
Business Cards
Deborah Smith Social Media Consulting
Facebook.com/SocialMedia4Business
Linkedin.com/in/deborahleesmith
For Tips on using Social Media subscribe to
my blog
www.DeborahLSmith.com
732-966-7450
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