Download this presentation at:
www.SlideShare.net/JRatkins
By J.R. Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
Using Facebook & Video
to Grow your Business
Sponsored by Guild Mortgage of Temple
Cindy Southerland & Richard Garza
Workshop AgendaI. Social Media Foundation
II. Facebook for Business
Exercises
III. Video for Business
Exercises
IV. Final Q&A and Resources
I. Social Media Foundation
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get
Perspective
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
II. Facebook for Business
Facebook Agenda
Set up your Facebook Page
Utilizing the functions of Facebook Pages
How to develop a following (building a community)
The Role of Video on Facebook
The Daily conversation of Facebook
Facebook Ads, promoted stories and pages
Info-graphics and Graphic Images
Set up your Facebook Page
https://www.facebook.com/about/pages
Your Facebook Page
Building a Community
Start with what you have
The 3 Keys to Social Media Success
Cross Market with other media
Offer People to “Join the Conversation” by
liking your page
One Relationship at a time
Promoted Pages & Stories
Promoted Page & Stories
Boost Your Post
The role of Video in Facebook
It’s the next best thing to being there!
Upload
Record
YouTube
The daily conversation
Think of it as email, but others can & will
see it and they can join the conversation
Similar to Blogging
Conversational, not selling
Building Relationships
Is your Service Department Ready?
Make time to communicate
Facebook Exercise
Go to your Facebook Page
Cover Page
Logo/Picture
About
# Likes
Post a Story
Promote a Story?
Guild Mortgage of Temple
http://www.guildmortgage.com/branches/temple
Address
2118 Birdcreek Drive
Temple, TX 76502
NMLS #3274
Cindy Southerland & Richard Garza
Video Agenda
Why is video so important
Where is video used
3 Methods to creating video
What to & show in your video
Cost
III. Video for Business
Why is Video so Important
Next best thing to being there
Once we meet, they buy
Visual Society
1 min, vs longer
Where to use video
Google +
YouTube
Vimeo
Snapchat
Websites
3 Methods to Creating Video
Self Made – Phone or Camera, no or little editing
Semi Professional – Camera, Mic, Lights, Green Screen,
editing
Professional – Multi Camera, Multiple Lights, Multiple
Mics & Recorder, Green Screen, Lots of editing, an eye
for Film, Experience
Video Cost
Self Made - $0 and time
Semi Professional - $250-$1500
Professional - $1500-$5000+
Example 1 – Self Made
Example 2 – Semi Professional
Example 3 - Professional
Resources Groundswell by Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economy by Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)
Thank you for attending:
Using Facebook & Video to Grow your Business
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Services/Projects: Social Media, Mobile
Apps, Sales & Marketing, Websites
Download this presentation at:
www.SlideShare.net/JRatkins
Guild Mortgage of Temple
http://www.guildmortgage.com/branches/temple
Address: 2118 Birdcreek Drive, Temple, TX 76502
NMLS #3274Cindy Southerland & Richard Garza
Recommended
